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Styles Fashion



Free Video Clips Offered 
at ILS
Page 1

Baci Lingerie Celebrates Dreams Hosiery Collection Launch with #BaciSelfie Contest
Page 1

Fab Foundations:
The Glamour of Dita Von Teese 
Signature Lingerie
Page 2

Male Power Gets Red Hot and Radically Different
Page 2

Brazen Bras Anniversary Party
Page 2

Honey’s Place Offers Mix and Match Halloween Products
Page 2

McPete Sez
Mailbag
Page 2

INTIMACY {bra fit stylists} Shapes Fifth Avenue with New 
Flagship Store
Page 3

Tips for Using Promotional Items 
Page 3

ELILA: 10 YEARS IN THE MAKING
Page 3

Wearable Technology Storage for Women - PocketBra
Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

2014 Great British 
Bra Survey
Page 4

We-Vibe 4 Plus Available for Pre-Order at Eldorado
Page 4

The Addict Expose: 20 Beautiful Maternity and Nursing Bras
Page 4

Rock Your Curves with Sportsheets Plus Intimate 
Accessories 
Page 4

Swiss Gynecology Congress Successful for pjur
Page 5

California Exotic Novelties Featured in OK! Weekly, Star, 
InTouch Weekly and Women's Health Magazines
Page 5





















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August 15, 2014                            Issue #367    Th 

     


the Mcpete Sez lingerie newsletter
                   
                              Intimate Apparel

Sleepwear-Daywear-Foundations-Loungewear-
       Hosiery-Lingerie-Swimwear-Dancewear-
                   Clubwear-Ready-to-Wear
 
                            
   
     

Free Video Clips Offered 
                at ILS
Specialty Trade Shows along with McPete Sez and Nandovision sponsoring a video session at the upcoming International Lingerie Show, September 15-17, 2014.
All exhibitors will have the option of having their models included in the free video shoot. Each model will be filmed for approximately 5 minutes to be converted to a short video clip, similar to Nandovision’s very popular virtual catalogs. 

Each participating exhibitor will also be able to submit their logo to be included in their segment and can receive the final video compilation to be used on their website and social media platforms.
For more information on the free video, please email heatherb@mcpetesez.com or nandoworld@yahoo.com or stop by the NandoVision Photo area during the show. 
For more information on Virtual Catalogs by Nandovision go to www.nandovision.com  


  19/24 
Watch Tia Lyn's Curvy NY Fashion Show at FFFWeek!

Komar, Inc. and Kohl's Department Store to be honored at 2014 H.U.G. Gala In Support of Pediatric Treatment & Rehabilitation 
The Intimate Apparel Square Club (IASC), the New York-based charity, announced that it will host its 59th Annual H.U.G. Gala fundraiser honoring two industry leaders, KOMAR, INC. with President & CEO Charlie Komar accepting on their behalf, and KOHL’S DEPARTMENT STORE with Nancy Feldman, EVP/GMM-Women’s Apparel accepting on their behalf.
The H. U.G. Gala will take place on Tuesday, November 4, 2014 at the luxurious 230 FIFTH PENTHOUSE in New York City with dinner, live music, noted business and professional attendees. The funds raised will benefit Rusk Rehabilitation's pediatric programs and other children's services at NYU Langone Medical Center’s Hassenfeld Children’s Hospital. To date, the H.U.G. Gala has raised nearly $6 million for Rusk pediatric rehabilitation and Tisch Hospital programs.
“This year’s gala represents a major milestone for the Intimate Apparel Square Club. For almost sixty years, industry professionals and supporters have turned out in impressive numbers to raise money that gives hope to children who are in need," said IASC President Michael DePrisco. “Our organization is very fortunate to have these H.U.G. attendees as our friends, and on November 4th we'll be thanking them once again for their generosity as we continue to raise money in support of this very important mission."
ABOUT THE HUG GALA
For 59 years, The Intimate Apparel Square Club (IASC) has honored well-respected, high-profile companies and individuals at its annual fundraiser, which was renamed the H.U.G. (Help Us Give) Gala in 1998. The world-class event has raised more than $6 million for NYU Lagone Medical Center since it became the H.U.G Gala. The event is sponsored by the IASC, Inc. a 501(c)(3) nonprofit organization. To learn more about the H.U.G. Award or to donate, visit www.thehugaward.org. You can also contact the IASC office at www.IASC@frontiernet.net or 845-758-5752. 
ABOUT RUSK REHABILITATION AT NYU LANGONE’S HASSENFELD CHILDREN’S HOSPITAL 
Rusk Rehabilitation has been ranked the best Rehabilitation Program in New York and one of the top ten in the country since 1989, when U.S. News and World Report introduced its annual "Best Hospitals" rankings. Rusk is among the most renowned centers of its kind for the treatment of adults and children with disabilities—home to innovations and advances that have set the standard in rehabilitation care for every stage of life and every phase of recovery. To learn more about Rusk Rehabilitation, visit www.nyulmc.org/rusk 

Fashion Photo 

Brandy is weari
ng Chica Rica
Photo by Jerome Hamilton of Studio Time Photography. If you would like more information about Fashion Photo or would like to be included in the McPete Sez Fashion Photo contact Jerome Hamilton at Studio Time Photography jerome@studiotime.us  




Soma Announces Goal to Collect One Million Bras for Women in Need
Retailer Builds Domestic Violence Awareness With Bi-Annual Giving is Beautiful™ Soma Bra Donation
Today, Soma announces its next Giving is Beautiful™ Soma Bra Donation. The nationwide charitable initiative to collect bras for women who have been affected by domestic violence is the largest of its kind. With more than 750,000 bras collected to date, the scale and scope of the project is a testament to the brand and the Soma customer's dedication to making a difference in women's lives, and with that, the company has set a goal to raise one million bras for women in need. To help reach this goal, Soma will be utilizing a unique, shareable hashtag, #OneMillionBras in their marketing, television advertising and social platforms. Now through September 10th, the company will accept both new and gently worn bras at all Soma boutiques across the country as well as monetary donations at the register and at www.soma.com
Giving is Beautiful Soma Bra Donation 
"Our passion and commitment to this initiative has never been stronger," states Laurie Van Brunt, Soma president. "What started as a grass roots effort in a few local boutiques has grown to become a brand-wide and nationwide initiative spanning more than 260 Soma boutiques and outlets. Our boutiques and customers enthusiastically contribute their time, money and bras to help women in need restore their lives. It's our ultimate goal that no woman has to choose between buying a bra and putting food on the table."

To help raise awareness about domestic violence, Soma will once again partner with the National Network to End Domestic Violence (NNEDV). The NNEDV is the leading voice for survivors of domestic violence. Representing over 2,000 shelter programs across 56 state and territory coalitions throughout the United States, the NNEDV continues to be a vital partner to help spread the word and make a difference in women's lives.
"Soma is partnering their boutiques with local domestic violence shelters to make a real difference in the lives of domestic violence victims, who often arrive at a shelter with nothing, says Kim Gandy, President of the National Network to End Domestic Violence (NNEDV). "New and nearly new bras are less frequently donated than other clothing items, so shelters are especially grateful to receive new bras for the women who seek safety there. Through this essential campaign, Soma is helping to raise awareness in local communities, raise critically needed funds, and help victims rebuild their lives."
"Thanks to our partnership with the National Network to End Domestic Violence, new and gently worn bras are distributed to domestic violence shelters in our customers' local communities. Our goal this year is to reach a million bras collected, because that translates to a million women feeling confident and beautiful, from the inside out," says Van Brunt. "And every woman deserves to feel that way."
The brand will have a donation landing page, www.soma.com/givebras allowing visitors to read a number of touching stories about how our 750,000 donated bras have changed women's lives across the country, how to donate bras, and where to find Soma boutiques nationwide. Soma is also asking customers to help spread the word about this worthy cause by tagging @SomaIntimates.
About Soma: 
Soma, a division of Chico's FAS, Inc. (CHS), offers beautiful and sensual lingerie, loungewear and beauty products. Home of the warmest personal service, Soma embraces women with luxuriously soft fabrics, innovative fashion and an always perfect fit in bra sizes 32A-44G. As of August 7th, Soma will operate 266 boutiques and outlets across the country as well as a website at www.soma.com
About NNEDV:
NNEDV, a nonprofit charitable organization, is the leading voice for domestic violence victims and their advocates. NNEDV members include all 56 of the state and territorial coalitions against domestic violence, which have over 2,000 local programs. NNEDV has been a premiere national organization advancing the movement against domestic violence for over 20 years, having led efforts to pass the landmark Violence Against Women Act of 1994 and to reauthorize and strengthen countless laws and regulations to increase safety and end violence. To learn more about NNEDV, please visit www.nnedv.org


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Brazen Bras Anniversary
              Party

Christine Longette, Angela Longette and Taylor Cai
                            of Brazen Bras

On July 19, 2014, Brazen Bras Lingerie at 30W Main Street, Freehold, NJ celebrated their first anniversary party. 
Mother-daughter duo, Christine Longette and Angela Longette treated attendees to an amazing, all day party that included special sales, treats, music and a celebrity guest.
Read the entire article on page 2 





Baci Lingerie Celebrates Dreams Hosiery Collection Launch with #BaciSelfie Contest
Retailers Encouraged to Engage Consumers Via Social Media

Baci Lingerie is pleased to announce the launch of its #BaciSelfie social media contest in celebration of the release of its new Dreams Hosiery collection. Presenting the unique opportunity to generate brand awareness at the consumer level using the power of Facebook, retailers on #TeamBaci stand to gain exposure and new customers by joining the conversation about Baci’s next lingerie sensation.
The contest invites consumers to submit photos of themselves wearing Dreams Hosiery with everyday attire (For example, “Nurse” Thigh Highs with denim shorts, “Cop” Fishnets under a pencil skirt, etc.). Entries will be posted to the #BaciSelfie Contest app on the Baci Lingerie Facebook page, where votes will be tallied to determine the winners. Baci will be administering the contest using a dedicated application that will maximize brand exposure and ensure fair results. 

Working with our social media and marketing team, retailers have the opportunity to share, vote, comment, and promote themselves as a carrier of Baci Lingerie to consumers everywhere. U.S. retailers are strongly encouraged to contact Xgen Products - or your regional distributor internationally - to stock up on Dreams Hosiery in preparation for this promotion. Dreams Hosiery is also now available to shop on baci.com.
Officially beginning August 1, 2014, the contest was announced live on the Sex with Emily podcast July 15, and subsequently promoted to her vast social media following. Additional information, including official rules, prizes, and promotional materials are currently available. If you have any questions, concerns, or requests for assistance, please email marketing@baci.com, or the social media coordinator, Veronica, at veronica@baci.com.  
About Baci Lingerie:
Baci Lingerie is the international lingerie and accessory brand on a mission to “Celebrate Every Woman.” Deriving its name from the Italian word for "kisses," Baci’s exquisite fabrics and styles offer compliments to every woman’s evolving beauty and sensuality. Popular collections include Dreams by Baci bedroom costumes, Corsets by Baci, Fetish by Baci, After Dark Hosiery, and Baci Eyelashes. For more information, visit www.baci.com

LiviRae Lingerie Announces Launch of Virtual Fit 
Offering Worldwide Bra Fitting Access
Bringing One-on-One Bra Fitting, Education and Selection of Items Straight to You
LiviRae Lingerie -- a boutique specializing in bra fit headquartered in Kennesaw, Ga. -- has officially launched its new Virtual Fit experience, offering global access to LiviRae Lingerie's expert bra fitting techniques. This marks the first ever Virtual Fit experience offered by LiviRae Lingerie. Through the use of Skype, LiviRae uses Virtual Fit to continue its founding mission to help women of all sizes, shapes and walks of life find comfortable undergarments.
Read the entire article on page 3

                                           
 

                         

                 
                  
         

   
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