Smiffy’s Embraces Steampunk


Who better than a British based company to embrace and showcase Steampunk costumes.
Steampunk is based on the Victorian era style clothing with a bit of wild wild west mixed in. It combines romantic English nostalgia with science fiction, fantasy and an alternate historic twist.
Smiffy’s has truly captured this great combination of 19th century London and the smokey gas light era, with each of its Steampunk costumes. Smiffy’s has infused all of its costumes with an authentic feel that is sure to be a cult favorite this year. For more information on the entire range of Smiffy’s great costumes and accessories please contact Mark Behar at 646 225-6626 or 646 592-3977.
 
About Smiffy’s

Smiffy’s is a family business that was founded in 1894, and has become a global organization with offices and showrooms worldwide.
Their mission is to inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment.  www.smiffys.com www.fever-collection.com

via McPete Sez Newsletter.

Intimate Graphics: Angela Friedman Launch Event

            Intimate Graphics
             by Luis Paredes

Last month, we were treated to Angela Friedman’s launch event showcasing her Versailles collection. It was a beautiful experience that felt more like an adventure than a launch party. The night started out with me and Mozz Manzoor heading out to the gallery where Angela was holding her event. It felt great going to event not tied to the garment district or the showrooms in midtown. We walked inside and were led to the freight elevator.
As we made the slow climb up, I had the urgent sense that I was going to be part of something special. The doors opened and the sound of a violin filled our ears. We were let out into a gorgeous space filled with guests networking and enjoying drinks and pastries.
Off to the side, there was, what could be best described as a set, a miniature world evoking a bygone Baroque world. In the center, a wonderful vintage, velvety blue couch. It looked gorgeous and knowing what Angela’s pieces looked like I couldn’t wait to see the models take their place in this little world.
Angela didn’t disappoint. Everyone was treated to a parade of three models showcasing each of Angela’s stunning pieces. We were able to see Angela’s corsets, slips, kimono robes, lingerie and camisole sets in action with a live violinist in the background. It was magical. We filmed the evening and put together a short video for our readers to enjoy.
 
If you missed this incredible event, don’t worry, you can also experience Angela’s collection at the Lingerie Designer Showcase this August 5th – 8th at the AKA Hotel here in NYC.
Buyers are encourage to make an appointment with Angela 
here: http://lingeriedesignershowcase.com/angela-friedman/ 
For more information, please visit, angelafriedman.com 



**Intimate Graphics is a column by Luis Paredes on what’s trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia, LLC focuses on the design and communication needs of the Lingerie Industry and publishes The Lingerie Journal, a business resource for Lingerie Retailers. **

via McPete Sez Newsletter.

Business and Technology: Pull the Trigger (triggered emails that is!)



         by the Gozooko Guys
(Bryan and Karl)



Triggered emails are generated based on an interaction a customer has with you.

– The welcome email. When a new customer buys or signs up, do they get a welcome email? Now is the time to tell them how great they are for choosing you. Better yet, how great you are and the item/service you are providing for them. A bit of personal communication that goes beyond the sale. (And maybe a discount coupon if they return again?)

– The Reorder email. Does the sale/service have an expected consumption date? An email reminding them it’s that time to reorder as they may be running out of product soon.

– We want you back. Has there been no activity from a customer for a certain number of days/months etc.? Just a note to let them know how much you miss their business. ( And don’t forget that important discount coupon if they return!)

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.GozookoGuys@gozooko.com   
via McPete Sez Newsletter.

Love & Dream SS13


The SS ‘13 collection was inspired by the sea and summers in New England. Colors are a calm blue to represent the ocean and sunlight yellow for the way light reflects on the water at dawn. The soft ivory laces are reminiscent of nautical bracelets and roping on sailboats. 
Some exciting features of this collection are a new gorgeous lightweight cotton perfect for hot summer nights and wide statement laces. The ending effect is lightweight and ethereal.
Look for Love and Dream at Booth #508 at CurveNY August 5-7, 2012. 
For more information on Love and Dream emailsales@shoploveanddream.com or go towww.shoploveanddream.com   

via McPete Sez Lingerie Newsletter.