California Exotic Novelties Wows January ANME

Nick Hawk Celebrity Meet and Greet, New Products, and Visual Merchandising Plans Create Buzz at Show 
California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, wows the attendees of the January ANME Show 2013, which took place at the Los Angeles Marriott Burbank Airport, January 7-9. Fans flocked to see Nick Hawk, star of Showtime’s hit show Gigolos, as he unveiled his collection. New products and the latest in Visual Merchandising technology also created huge show buzz.
Susan Colvin, President and CEO of California Exotic Novelties, says, “Our booth was buzzing in more ways than one during this year’s January ANME Show. Nick Hawk was fabulous as he posed for pictures, signed autographs, and toasted to his exciting new line. It’s a great way to start 2013 and we look forward to celebrating all year long with our valued customers.”
“I’ve worked in the entertainment industry for some time now but I especially felt welcomed by sex toy industry at the ANME Show,” says Hawk. “Not only has Susan and the CalExotics team been a pleasure to work with, I’m also really happy about the hands that my Nick Hawk Gigolo line is going into for distribution. I’m very excited to launch this line that I have put a lot of time and heart into!”
The Nick Hawk Gigolo Collection free floor display made a bold impression at the show. It holds all 22 items in the line and includes an attached Nick Hawk replica standee. Additionally, to launch the line, CalExotics is hosting the Win a Dream Date with Nick Hawk contest and will invite consumers to register to win a Vegas get-a-way with the reality show hottie.
“We want to support our customers’ sales and to do that we need to drive consumer interest,” explains Jackie White, Vice President of Sales for California Exotic Novelties. “The Win a Dream Date with Nick Hawk contest will be supported on the P.O.P. display, the packaging, in flyers, and through internet marketing and social media publicity.”
All the contest details will soon be available at www.DateNickHawk.com.
Continuing with a focus on augmenting collections, CalExotics also introduced an array of new products under several of its most popular lines to ANME attendees.
“Additions to some of our most popular collections like Adonis, Body & Soul, Booty Call, First Time, Kisses, Posh, Tantric and others stole the show,” says Al Bloom, Director of Marketing for California Exotic Novelties. “Love Rider, Gyration Sensations, and Shane’s World also received rave reviews in the product categories. Thanks to everyone who came by to see what CalExotics has in store for 2013!”
The company also spotlighted its Visual Merchandising Plans. Developed with state-of-the-art merchandising technology, the design experts at California Exotic Novelties created easy-to-use plans for retailers. Customizable to suit individual store’s specifications, they offer flexibility and the experienced input of CalExotics’ merchandising specialists.
“We take great care in creating solutions that work. Successful merchandising is more than simply filling a wall with as many products as you can, it involves artful manipulation, careful planning, and a keen sense of sales and marketing. That’s what you get with California Exotic Novelties,” says Colvin.





























About California Exotic Novelties
California Exotic Novelties is the nation’s leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.   www.calexotics.com 

via McPete Sez Newsletter.

Sportsheets® Celebrates 20 Years of Award-winning, Precedent-setting Success


Pleasure product manufacturer commemorates two decades of memories & milestones 

Sportsheets® International is commemorating 20 years of outstanding success in business with a rich history filled with prestigious awards, one-of-a-kind product lines, and unparalleled customer service. Starting with the debut of the original Sportsheet™ bondage bed sheet and followed by landmark milestones, media acclaim, and innovation, Sportsheets’ 20thanniversary will be celebrated with new launches, big plans, and customer specials all year long.
After the Sportsheet™ first launched in 1988, mainstream media outlets including Penthouse and Men’s Journal recommended the bondage bed sheet to couples across the nation. After Sportsheets® officially incorporated in 1993 the company developed a series of product lines that would become must-have retail mainstays synonymous with keeping couples connected® – literally and figuratively.

“We started with an idea for an easy-to-use soft bondage tool and now have a lineup of specialty brands designed for couples to enjoy around the world,” Sportsheets® President Julie Stewart said. “Over the last two decades editors at Details, GQ, INC, and TIME (to name a few) all have highlighted or recommended Sportsheets® products and with society’s new and excited interest in soft bondage following the recent erotic fiction craze, Sportsheets® is perfectly poised to continue bringing couples what they want: better sex!”
To kick off its 20th year, Sportsheets® has revamped its signature packaging with a sophisticated and luxurious look that illustrates the quality and refinement that has made it a trusted and popular brand. The new packaging will make its industry debut at the upcoming 2013 ANME Founders Show along with a preview of the company’s newest product releases and merchandising plan-o-grams.
A full-color Sportsheets® timeline will be featured in the brand new 2013 catalog and the company’s latest ad campaign to highlight some of the company’s – and the world’s – most memorable and noteworthy events. Check it out this month!
For ordering information, please email info@sportsheets.com, or call (800) 962-4606.
For more information about Sportsheets®, please visithttp://Sportsheets.com.
Sportsheets® International has helped ordinary couples find new pleasure and explore new positions together with specialized “relationship tools” since 1995, when the Sportsheet Bondage Bed SheetTM sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the ManboundTM collection for gay couples; Naughty Night Out® bachelorette line; Tease the SeasonTM Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower® collection. All of the company’s brands individually and collectively support its goal of Keeping Couples Connected!®

via McPete Sez Newsletter.

New White Label Catalog Makes Ordering Easier


Baci Lingerie releases the White Label Refresh catalog. Now there is a simpler, more organized and elegant way to order items from Baci’s bestselling collection. The new catalog is arranged by article and style to assist retailers quickly look through Baci’s inventory.
The White Label is Baci’s most affordable line of lingerie. A celebration of sexuality, it appeals to the playful, erotic nature of those with seduction on their mind. The recently added Plus Size selection helps empower women of all shapes and sizes to embrace their sexy side.
Significant changes to the White Label’s packaging further bolsters the brand. In addition to the boxes being stronger, more vibrant, and easier to read, they are also presented in four different sizes to allow quick and easy differentiation of products.
To receive a copy of the White Label Refresh catalog featuring top sellers and plus sizes from the collection, emailsales@bacilingerieusa.com.   www.bacilingerieusa.com

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The Addict Expose: Dottie’s Delights Spring/Summer 2013


                                 by Treacle 

 

I’ve been a fan of Dottie’s Delights since 2009, and the thing I love most about this brand is how it manages to feel both very, very vintage and very, very fresh all at the same time. This is pin-up lingerie for a new generation, with on-trend colors, modern sizing and regularly updated styles. Never tired, stale, or boring, Dottie’s Delights has me excited about pointy bras, high waist knickers, and gartered girdles all over again. What’s your take on the new Spring/Summer range?
             






***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.