HommeMystere, the lingerie label for men, is exhibiting again this April at the ILS in Las Vegas. US Distributor Christy will be there and once again Brent Krause, the owner and designer, is flying in from Australia.
After creating quite a bit of interest at the September ILS, HommeMystere is once again bringing their unique style of underwear to show off to buyers. “We caused quite a sensation in September and were encouraged by the enthusiastic response from visitors” Brent said. He has several items featured in the Fashion Show on the Monday night and says the new Sheer brief and bra has been a standout winner since its release in January.
“We’ve been pleasantly surprised by the reaction to our latest garments. So much so, that we have our next two releases on the production line. They will be available towards the end of April, though samples will be available for viewing and orders will be accepted at the Show.”
Brent says pre show interest has been strong with several store owners ready to try a range of men’s lingerie in their stores. Brent said “Many store owners already know they have guys buying women’s lingerie for themselves in their stores. With the HommeMystere label, it allows owners to provide a garment suited to that market”
Brent promises there will be some special offers at the Show “We’ve been planning quite well for this Show and certainly listened to the feedback received in September.” Order discounts, and huge posters are just a couple of the offers available to buyers in April. “We want the best deal for both our stockists and customers and we’ve worked hard on achieving the right balance” he said
Brent says the label started due to what he calls the misuse of the word lingerie. “Guys search for lingerie and it’s the usual novelty garments that keep showing up. We thought it was time guys could have something a little lacy, racy and genuinely sexy to wear. Something to get a guy a little excited about his underwear choice each day.”
With a new Distributor in the UK serving European clients and the growing US client base, HommeMystere certainly appears to be a revolution in men’s underwear.
HommeMystere will be back at Booth #306 this year.
Further information can be obtained from Brent email@example.com,Christy atUSsales@hommemystere.com or via the website atwww.hommemystere.com
Introducing Yuzu. It’s the scent you’ve been waiting for. It’s so lovely it’s a bit silly. It is a kiss of tart citrus + crushed eucalyptus. It is currently available in 3oz Soak bottles and 3oz Handmaid.
Yuzu will be initially available in 3oz (flight friendly) bottles, made from 100% post-consumer resin. The larger bottle size will debut in the spring. The bottle, the formula and the design are great for your skin and the environment.
Yuzu’s label is the first in Soak’s upcoming series of designer labels. This label collection (yes, all 8 tiny bottles have different labels) is designed by the lovely and talented traditional fine art printmaker, and a turncoat commercial textile designer Lizzy House. Collectible, indeed. You can see more of Lizzy’s work on her blog.http://lizzyhouse.typepad.com/
The 3oz bottle has a MSRP $10 and is available in Soak Wash and Handmaid. It is available for order at www.soakwash.com.
Soak Wash and Triumph Australia
Soak is also happy to announce that after a successful test period, Triumph International will be selling Soak Wash as their exclusive wash in their retail outlets across Australia.
For more information about Soak, emailJacqueline@soakwash.com or go to www.soakwash.com
by Mandie Mutchie
The Museum of Sex
I just got back from a trip to NYC, which was WAY too short – not just because our flight was canceled and then delayed due to weather, not just because I had a great time, and not just because NYC is huge and fun and there is WAY too much to do to fit in a 4-5 day trip, but because I had really wanted to visit La Petite Coquette and write and article about it, but couldn’t make it!
I did, however, manage to stroll into the Museum of Sex, and figured that’d make a good article, too!
I mean, MOST of the time that people put on lingerie, they are planning on having sex, right? (As a lingerie model, there are PLENTY of times that sex is not on my mind when I put it on, but hey… Let’s stick with the majority!)
We didn’t have time (again, I remind you, short trip!) to go and check out the exhibits, but from the giftshop and lobby, I think I got a decent idea of what the inside is like!
On the left wall is a giant mural, and it is quite sassy! It was painted by Cassius Fouler, and is titled “we’re fucked.” It was on the stairs that lead down to “Oralfix,” the aphrodisiac bar.
The gift shop is full of fun toys, vintage playboys for purchase (some that come with a “cum rag,”), and museum of sex memorabilia. There is also a lot of erotic art available for purchase, as well as various lubes.
There is a large wall explaining the current exhibitions, which include the aforementioned aphrodisiac bar, “Spotlight,” which is their permanent collection that shows various things in our history that were left out due to their graphic nature, “Universe of Desire,” which is an exhibit that is focused on the internet and its impact on sex and desire, “The Sex Lives of Animals,” which is self-explanatory, and “F CK ART,” a street art exhibition.
One more thing… There’s a giant, elaborate “bicycle” you can ride that… Well, we’ll let the picture do the talking!
That’s worth at least a thousand words, right? If not, go to the museum – there’s a video playing in the giftshop of the machine in use (yes, with a woman at the other end). For obvious reasons, you have to be 18 to enter! Have a “crazy sexy” time!
Amanda Mutchie began her professional modeling career nearly ten years ago, and has appeared in many national and international publications, and commercials. Over the course of her modelingcareer, she worked with many acclaimed makeup artists, learning from them along the way. She eventually became a makeup artist herself and started FaceScape Artistry. Now she works with incredible photographers, models, brides, and other clients to create glamorous as well as natural makeup looks. She also channels her passion for fitness and nutrition and desire to help others into her work as a beachbody coach, and is pursuing her Master’s degree in Curriculum and Instruction.
For more information on Mandie go towww.MandieM.com, www.facescapeartistry.com, email Mandie at firstname.lastname@example.org or follow her on Twitter @mandelicious. Don’t forget to “like” her pages on facebook, too! www.facebook.com/MandieLM &www.facebook.com/FaceScapeArtistry www.lipglossnlace.com
*Photo by Rafal Krolik of Seville Media
The swimwear technology offers control around the upper
back area, bustline, hip areas and stomach
Lands’ End has introduced what it claims is an “exclusive” new swimwear technology that knits varying levels of tension control into the lining of its swimsuits.
The Sears Holdings-owned apparel company said the idea for swim shaping technology came from the latest high-tech athletic wear, which offers body mapping performance properties.
The technology incorporated into its Shape & Enhance collection includes low tension control at the upper back area, medium tension control at the bustline and hip areas, and maximum tension control at the stomach.
Lands’ End said it attempted several designs and swimsuit prototypes over the last two years.
“The Lands’ End Shape & Enhance collection is not about completely transforming a woman’s figure, but rather provides a little extra help to achieve a flattering swimsuit appearance,” said Lands’ End swimwear merchandise manager Erin McCormick.
“Women will not only look beautiful and confident in this innovative swimsuit assortment, but they will also be more comfortable and have a range of movement and freedom not always associated with shaping swimwear.”
The collection includes swimsuits and tankini tops as well as bikini bottoms, with prices ranging from US$69-169.