yourbrandspace Expands Overseas Retailers

yourbrandspace.com, the free online service that brings wholesale fashion online exclusively for buyers, brands and press now has over 30% of it’s buyer membership from outside of the UK. The site founded by Samantha Bleasby and Louisa Valvano, which launched in December 2011, has today announced impressive international growth with over 1900 retailers now subscribed. 
Since the beginning of 2013 the site has seen a significant growth in international retailers joining yourbrandspace, with buyers from the US through to Europe and beyond using the service. 

Fashion buyers from stores including Salam (Qatar), Appelrath-Copper (Germany), Peek & Cloppenburg (Austria), Galaries Lafayette (China), Daisy Fairy (Japan), Anachic (Saudi Arabia) and many more have signed up for this free service. Ibikari Allwell-Brown, Head Buyer of Fashion at Jumia Nigeria, part of Rocket Internet and a member of yourbrandspace has stocked a large number of brands through the site. “yourbrandspace has been of tremendous help to Jumia and every one of our team has signed up. We are doing business with several brands that we have found through yourbrandspace, and hope to continue to grow with the site as we aim to take on an additional 100 brands this year.”
Co-founders, Valvano and Bleasby attribute the growth in international retailer numbers to a need to find new ways of operating in these challenging times. “Our aim was to provide a free online service for fashion retailers anywhere in the world, to enable them to find new brands and products to stock, and this is now reality! In such tough economic trading conditions, our free service allows buyers to access new brands and products all year round, whether you are in the UK or China. 

This is an exciting time and just the beginning… we can’t wait to introduce more brands and retailer members in the coming months! We are helping our brands find new accounts not only in the UK, but they can now export at a click of a button!”
With over 45% of enquiries through the site in the last 4 weeks coming in from outside of the UK, the growth in international retailers signing up is also benefitting the 150 brands who showcase on the site, many of whom have been surprised to find that overseas retailers are willing to take them on without seeing the product in a live environment. 
Kasia Kurylin, owner of British brand MaybeBlu has first hand experience of this. “We are delighted to have received new wholesale accounts from showing on yourbrandspace, including a new stockist in America. This is a great, cost-effective way to 
reach international retailers and shows that international retailers are happy to order from brands without seeing the product!”
The founders of yourbrandspace are delighted that so many retailers are using the service and that many of them are requesting to stock brands through the site. “It shows how responsive the market has been to the online showroom we offer and that we can help businesses on both sides. We are gaining positive feedback from both established brands and new designers, telling us that new retailer enquiries through the site are allowing them to open up more wholesale accounts and gain exposure all year round in this tough climate.“
Sam Roe, owner of newly established Bluebird Boutique in Ireland comments “I haven’t looked back since finding yourbrandspace. It speeds up the process in terms of contacting labels and getting them stocked in the boutique. The customer service is fantastic. The site has become an invaluable resource for me. I can’t recommend yourbrandspace enough. We are now stocking Trollied Dolly, Helen Rochfort and Ruby Rocks, all found through yourbrandspace and will be taking on more brands through the site.”
About yourbrandspace.com
yourbrandspace.com brings wholesale fashion online, exclusively for buyers, brands and press. 
Headquartered in the UK, yourbrandspace.com allows fashion wholesale buyers to pre-order items from thousands of products. Launched by Samantha Bleasby, former Event Director, Pure London and Louisa Valvano, former Global Marketing Director, WGSN, yourbrandspace.com comes from an industry need for retailers to source brands and products online on an ongoing basis. The site features Womenswear, Menswear, Footwear, Accessories, 
Lingerie and Swim. To view all of the brands please go towww.yourbrandspace.com.  
Retailers can register for free now on www.yourbrandspace.comto start viewing collections from over 150 brands.

via McPete Sez Newsletter.

Review: Baci Lingerie Long Sleeve Flower Lace Bodystocking


                              
By Kelly Shibari
Plus size lingerie has its own set of problems – some stores don’t carry things in your bra size, much less panty size. It explains why so many plus size gals absolutely love corsets, since not only is it adaptable to various sizes because of lacing, but it also can help shape and mold bodies.
But there’s got to be more than just corsets and garters for us BBWs, right? There’s got to be something that we can wear to turn on our man (or woman) that doesn’t involve something out of Gone With The Wind.
Absolutely.
Other than the standard bras and panties, and corsets and garters, there are roleplaying outfits, babydolls, chemises, and more…and something I recently discovered – bodystockings, thanks to the lovely people at Baci Lingerie. 
When I put it out there (remember, ask the universe!) that I was interested in reviewing plus size lingerie, Baci was kind enough to send me a few pieces to try. Baci has a lot of really gorgeous pieces, and they’re really well made – the sheer fabric is super soft, the lace is high quality, and it’s the kind of lingerie you’d find at a high-end lingerie store rather than the corner adult novelty shop. Love! Absolutely, completely, love.
As a plus-size gal, I just assume anything that encases me in something that resembles a leotard, much less a sheer leotard, is off-limits. I worry that I have to remove it all to go to the bathroom, and then squeeze and mold myself back into it before being seen in public again. And don’t even get me started with the “sausage” and “ham” jokes! So when Baci included a pretty lace bodystocking in their shipment, I immediately tried it out.
What I tried: Baci Lingerie’s Long Sleeve Flower Lace Bodystocking in Queen Size (US size 16-20). It’s part of their “Spanish Dreams” line, and…
OMG this thing is SO SOFT! The soft, fishnet-y stretchy fabric has a flower lace pattern. Not scratchy at all. And surprisingly warm for something that has holes all over it, haha.
I’m a size 16/18 usually. “One Size Fits All” doesn’t apply to ladies my size, especially in the stocking department, since I’m also 5’7”. So when Baci sent me their bodystocking in Queen Size, I was a bit skeptical. The Baci Queen size is the equivalent to a US size 16-20 (btw, Baci also has other Plus Size items in Queen and Diva Size, which is size 20-24, though the bodystocking does not come in Diva). The bodystocking fit great, without being constricting at all – in fact, I was able to stretch it out a bit more had I wanted to, which means someone a tad bigger than me would be able to wear this as well. 
Btw, my other half loved it, because – and this may be a “duh” thing, but hey, I didn’t own bodystockings till now – it was crotchless. Guess that takes the whole “I gotta take this thing off to go to the bathroom or have sex” thing, yay! So he got to put his sexy hands all over me in the bodystocking (remember: SOFT!) and get frisky with me as well. TOTAL WIN!
Care is easy – handwash in cold water, line dry. In my case, I laid it out on my bed on top of a towel to keep the shape. However, I did try line drying, and it didn’t cause any scary stretching or shrinking either.
The bodystocking only comes in black, which I’m ok with, since that goes along with most of my existing wardrobe. That being said, this thing is so comfortable, I’d probably buy one in every color if it were available that way.
I’m looking forward to trying on other Baci items, and hopefully I’ll be able to show you how they fit me, if Baci would consider it for next month’s editorial.
For more information on Baci go to www.baci.com  

via McPete Sez Newsletter.

The Spencer Maternity Brand


The Spencer Maternity Brand represents a thoughtful approach to today’s new moms.
Their products are designed to provide the function needed for maternity and nursing while still offering fashion, beauty and comfort.
Conscientious of the materials Spencer Maternity uses, the value they offer and the needs of the nursing mother, they strive to incorporate function, style and comfort in all of their products. 
Fresh and feminine, Spencer Maternity offers new and nursing moms, value, style and comfort
Designed for the on-the- go nursing moms and all her many needs, the Spencer maternity collections ensures breastfeeding in style is always possible.

The line offers athletic comfort bras for fitness and exercise as well as seamless molded padded bras perfect for a smooth silhouette and comfortable for active every day wear.
Soft and feminine non-wire and 2 pack value bras provide value and easy going comfort, while flirty lace styles offer the fashion and fun of luxurious lingerie she still wants.
As always, Spencer Maternity products use only AZO Free dyes and nickel free wires and are made with the highest quality fabrics ensuring the value and security she is looking for. 
For more information go to www.hbheller.com or contact Sally Carruthers at sally@hbheller.com  

via McPete Sez Newsletter.

Intimate Graphics: Bra Fitting Boutique Launches “Foxies” Body Image Campaign

           
                           by Luis Paredes

New Life-Changing Positive Body Image Campaign
for Women and Teens

The Fitting Room Boutique launches the “Foxies” Body Image Campaign, targeted to reach teens and women in the Lake County area. The campaign features seven “real-women” models eager to educate women on issues such as body dysmorphia, eating disorders, bullying, low self-esteem, and more.

“The Fitting Room ‘Foxies’ (Amanda, Anna, Dana, Faya, Leah, Jonelle, and Sarah) is a group of women who share the core belief that NO woman should compare herself or her body to any standard except her own,” says Sarah N., “Foxies” model. These seven extraordinary females are looking to inspire women and teens with their personal experiences, instill self-love, and self-respect.

The “Foxies” will host and assist in educational outreach activities to share their message through workshops, charities, seminars and other community events sponsored by The Fitting Room.

“We aren’t the typical six foot, size two lingerie models,” says Jonelle J., another “Foxies” model. “We are real, everyday women: we have kids, we have careers, we love to eat, and we do have our flaws.” Jonelle elaborates, “Our mission with this campaign is to educate women and teens while helping them feel confident in their own skin – flaws and all.”

Bex Anderson, The Fitting Room owner, states “Since our opening in 2012, The Fitting Room Boutique has become a trusted place for women to get accurate bra fittings, as well as a boost of confidence.” Anderson continues, “The majority of the women we fit, constantly put themselves down without even realizing they’re doing it. It’s as if they have this image in their minds of what they’re supposed to look like, causing them to discard any appreciation for their own uniqueness.” Anderson further emphasizes, “I think it’s imperative for women to have a support system to help them learn the value of their own beauty, and the ‘Foxies’ will be the start of that support system.”

In addition to hosting events, organizing seminars, classes and workshops, the “Foxies” plan to connect with women through their personal blog and discussion boards. “This gives women an opportunity to discuss sensitive body issues with a ‘Foxie’ anonymously,” says Anderson. “We will strive to change women’s negative perceptions of themselves, one body at a time.”

About The Fitting Room: Founded in 2012, The Fitting Room’s mission is to empower and help women rediscover their unique beauty and confidence. This chic bra boutique offers bras and lingerie in a wide range of styles, sizes and price points; a variety of accessories; plus many additional personalized services such as lingerie styling, bridal lingerie services, personal shopping and private events. The Fitting Room is also an Ambassador for The Bra Recyclers, accepting gently used and new bra donations for women in need locally, nationally and globally.

**Intimate Graphics is a column by Luis Paredes on what’s trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia, LLC focuses on the design and communication needs of the Lingerie Industry and publishes The Lingerie Journal, a business resource for Lingerie Retailers. **

via McPete Sez Newsletter.