Longest running swimwear trade event brings together the biggest and best retailers with the most anticipated new collections of the season!
Photos by World Red Eye
The 33rd annual Swimwear Association of Florida’s SwimShow, the most-respected, comprehensive and longest-running of its kind, took place July 18-21 at the Miami Beach Convention Center in Miami Beach, FL, with the support of the Miami Beach Visitor and Convention Authority, and brought together the biggest and best international retailers with the hottest swimwear collections of the season. Highlighting the best of summer, Miami Beach, and swimwear, the annual SwimShow trade show was better than ever!
Thousands of attendees flocked to the sold-out key industry event showcasing over 450 exhibitors featuring 2500 global swimwear brands, proving once again ‘Swimwear begins in Miami Beach’ at the SwimShow. “We welcomed over 100 new designers, a new floor plan and new enthusiasm over the course of four action-packed days and nights, celebrating the best of what this show and industry have to offer,” said Judy Stein, Executive Director of the Swimwear Association of Florida.
“We have been big supporters of the SWIMSHOW since founding L*space. It’s a great show to meet with customers from the single boutique accounts to the department stores (and everything in between). It’s a great platform to get ALL of our buyers together and pumped for the upcoming swim season, ” said Monica Wise, owner of L*Space.
Gabi Amato-Heape, Buyer for the The Breakers in Palm Beach agreed, “I have been attending the SwimShow tradeshow for 20 years and will continue to do so. I love the venue and convenience of having everything under one roof. I complete my entire buy for the season at this tradeshow.”
There was an exhilarating buzz on the show floor this year. Buyers and editors moved quickly from booth to booth discovering new brands and new trends. “I’m thrilled that the swimwear industry is so strong and flourishing every year and that the SwimShow is here to help nurture and support that growth,” said Stein.
This year, in anticipation of the 3-year renovation that the Miami Beach Convention Center is planning, SwimShow reduced the exhibition space to 250,000 sq. feet. The condensed space required the organization to adapt a more stringent selection process guaranteeing a more cohesive and discerning group of exhibitors. Show organizers were also very creative in the usage of floor space to make sure that all vendors could be accommodated, including new resources to the tradeshow.
The SwimShow also featured a seminar on E-Commerce & Social Media incorporating an interactive panel discussion that addressed how to make the most of your digital platform while safeguarding your company’s brand and reputation; the annual cocktail party featured a stunning large-scale video presentation showcasing a look from each of the participating brands in the tradeshow – an amazing line-up of the industry’s most exciting designers; and other amenities such as a dry and braid bar, nail salon for quick touch-ups, make-up station, henna bar, a tech lounge, and more.
Recognized as the most important swimwear tradeshow in the world, SwimShow is the premier resource for buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. This global trade show includes buyers, manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders.
Featured brands this year included: A. Che, Agua Bendita, Agua de Coco, ale by Alessandra, Amuse Society, Badgley Mischka, bella tu, Betsey Johnson, Cecilia Prado Mare, Cynthia Rowley, Despi, Elizabeth Hurley, Gypsy 05, Hipanema, L*Space by Monica Wise, Lauren Ralph Lauren, Letarte, Maryan Mehlhorn, Melissa Odabash, Mia Marcelle, Milly, Mink Pink, Nanette Lepore, OndadeMar, Paul Smith, Pily Q, Seafolly, Robyn Lawley, Shoshanna,Trina Turk, and many, many more.
About the Swimwear Association of Florida
Founded in 1982, the Swimwear Association of Florida produces and organizes SwimShow, the longest-running and largest annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions. For more information, please visit www.swimshow.com