by Ali Cudby
Full-busted bras have become more widely available in the past several years – but many department stores remain a size wasteland beyond the DD-cup. For that reason alone, it’s exciting to see Natori’s new N line going into department stores nationwide. But N Natori doesn’t stop there – the company has created a line that delivers fit and looks along with their standard for quality.
While the decision to introduce a full-busted line was easy, the birth of N Natori had its challenges. The company was diligent in developing the line — understanding that when a small strip of fabric is asked to do the job of supporting and shaping larger breasts it means more engineering, new fit models, possibly even different manufacturing techniques. In other words, it takes real work and dedication to excellence to get it right.
The line has been built on a foundation of a few styles, intelligently conceived. The current collection has been designed for cup sizes D-H, and band sizes ranging from 32 to 40. From this strong platform, the company plans expansion in coming seasons.
N Natori offers the basics of a lingerie wardrobe – contour cup, cut and sewn unlined underwire, and a soon-to-be-released plunge style. The bras feature elements to highlight fit and comfort, such as power mesh backs and gel straps. Many of the styles feature fabrics that lie flat, but are enhanced with visual appeal designed to be invisible under clothes, so women get the benefit of both a smooth cup look and a fashionable look.
N Natori encourages women to, “celebrate your curves, never sacrifice style for comfort and always look your best from the inside out. It’s all about the perfect fit and that boost of confidence to get you where you want to go.”
That inspiration embodies everything the stunning Josie Natori stands for, and is true at every size. It’s thrilling to see grand names in style embracing women with curves. While Mrs. Natori is, herself, petite and fashion-slim, launching N Natori shows that she understands and embraces the reality of today’s women on every level. I applaud Natori’s realization to support all women, in every sense of the word.
Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company.
Ali can be found on Twitter@alicudby, and you can be a fan of the Ali Cudby’s page on Facebook. To learn more about bras that fit,download a free chapter of Busted!