Fab Foundations: Taking Action to Grow Your Business

I was talking to a retailer the other day – she was frustrated that her business wasn’t growing like she hoped it would. The economy in her area was flat, she said. Her employees were letting her down.

Just as I was gearing up with some awesome suggestions for ways she could boost her sales and finish 2014 with a BANG she said…

“There’s nothing I can do about it.”

I stopped, mid-breath. If it had been a cartoon, there would have been a word bubble deflating like a used balloon from the corner of my mouth.

She was right.

As soon as anyone decides there’s nothing they can do to grow their business, they are – BY DEFINITION – right.

There are three pieces to making your business everything you want it to be.

First, you have to decide you’re ready for change. MAKE THE CHOICE.
Second, you have to know what you want. DEFINE YOUR GOAL.
Finally, you have to TAKE ACTION to make it happen.

Without making the choice to change, external factors make the choice for you. That retailer basically told me that even though her numbers were down, she wasn’t going to do anything differently.

Sometimes people aim without taking action, which makes their choice irrelevant. You can aim and aim and aim, but being ready and aiming won’t get you anywhere. There are lots of smart people out there who spend all of their time thinking and planning – then they wonder why nothing gets done.

On the other hand, when people take action without aiming, they waste resources. Taking action without aiming is like spinning around and whacking blindly at a piñata. You might get lucky and connect – but most of the time you whiff unless someone guides you in the right direction first.

Who are you going to be going forward?

The person who stays still because they don’t want to change?
The person who thinks and plans but doesn’t pull the trigger?
Or the person who TAKES ACTION and gets some guidance in the right direction?

If your business isn’t providing you EVERYTHING you want it to – the salary, the employees, the LIFE – then ask yourself this question:

What am I going to DO about it?

The companies that will see the most growth in 2015 are the ones that will set clear goals and take action to achieve them.

If you are motivated to take your business to new heights and are ready to act on behalf of your business and yourself, let’s talk. I’m going to be mentoring a few dedicated businesses that want to grow, and want a little guidance to get there.

Want to be considered? Give me a shout and we’ll see if
there’s a fit. 

Ali Cudby is the CEO of Fab Foundations®, a lingerie consulting company that has helped retailers and manufacturers around the world spread their message and elevate their brand. She is the founder of The Intimate Circle, a members-only online learning lounge for retailers, with a focus on business shortcuts, community, and taking lingerie businesses to the next level. She also founded The FabFit™ Academy, an international online bra fit training and certification program. Known as America’s #1 Bra Coach, Ali is the author of the bestselling book on bra fit, Busted! The Fab Foundations® Guide to Bras That FitFlatter and Feel Fantastic.Busted! was an Amazon bestseller for over a year and is also available in a Spanish language version, entitled ¡Tómatelo a Pecho! (roughly translated as “Take it to Heart!”).
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook.

via McPete Sez Newsletter.


59th Annual H.U.G. Award Honoring Kohl’s Department Store and Komar.

(Charlie Komar and Nancy Feldman)

230 Fifth Penthouse was a buzz Tuesday evening as intimate apparel industry leaders, retail executives & NYU Langone Medical Center staff gathered among breathtaking views of the NYC skyline to celebrate the 59th H.U.G. Award Gala presented by the Intimate Apparel Square Club (IASC).
The Intimate affair was truly memorable for more than 375 people who attended. The inspirational tone was set when Dr. Steven Flanagan spoke about how the funds raised make a dramatic difference in the quality of care the NYU kids receive.
IASC President, Michael DePrisco began the evening with a welcome message “Tonight, we celebrate the extraordinary efforts of the Drs. and medical teams at Rusk Rehabilitation and Tisch Pediatrics at NYU Langone Medical Center” “We honor our 2014 H.U.G. Award recipients, Kohl’s Department Store and Komar – two extraordinary organizations whose global leadership and dedication to children’s services has had a profound impact on the community at large” – said DePrisco.

About H.U.G. Gala
The Gala brings together leaders in the Intimate Apparel, fashion and retail industries to raise funds for the IASC’s campaign in support of pediatric treatment and rehabilitation. To date, the H.U.G. Gala has raised more than $6 million for programs at Rusk and Tisch. Individuals or organizations interested in making a donation to the IASCNYU Langone Pediatric Services campaign may contact the IASC at 845-758-5752 or visit www.hug-IASC.org

via McPete Sez Lingerie Newsletter.

Blush Lingerie & $250 Product Giveaway

BLUSHLINGERIE.COM: Blush Lingerie offers confidence and affordable luxury in its brand new e-boutique!
& $250 Giveaway

a Rafflecopter giveaway
This autumn, Blush Lingerie is proud to announce its new online store http://blushlingerie.com, an e-boutique designed to inspire women to wear lingerie every day – not just on special occasions! With garments for the bedroom, boardroom, boudoir and lounge, the Blush boutique offers beautiful intimates made to inspire positive self image, self confidence and a feeling of empowerment in every environment. Blush believes fine lingerie should be accessible and affordable: because every woman is worth it! The Blush (R)evolutionBlush_Lingerie-AFTERMIDNIGHT_2_low From manufacturer to online retailer, Blush has gone through a major evolution! After 25 years as a lingerie design, manufacture, and distribution company, supplying thousands of high end boutiques in North America, Blush has expanded and is now recognized as a lifestyle brand. Brother and sister duo Tiffany and Justin Ajmo wanted to establish a highly intimate relationship with clients, offering not only lingerie but also daring women to embrace their sensuality, and find confidence through intimates. Vive la lingerie! With this vision in mind, a new ‘Blush World’ was born. Today,blushlingerie.com is a destination where women can find all things Blush, including the lingerie collection, a window to inspiring Blush storytelling, Blush_Lingerie-AFTERMIDNIGHT_1_lowThe Blush Diary, editorial campaigns, a magazine and other initiatives with partners to promote self-love and empowerment for women. Sensual Storytelling Blush offers a unique backstory for every garment, communication, and design, offering women the chance to explore feminine strength and sensuality through their connection with the brand. “We have taken the time to build an e-boutique and digital assets that tell a story because we believe lingerie is more than a design. It’s something to spark imagination, a lifestyle, a fantasy, a fetish. Lingerie can be escapism and also be political”, said Blush Lingerie co-Blush_Lingerie-SINFULLY_YOURS_lowowner and creative director, Tiffany Ajmo. “We believe that beautiful lingerie can bring a woman confidence, inspiration and stimulation. We want to help women find this source of feminine strength” she concluded. NEW styles and inspiration weekly on blushlingerie.com! PARAMOUR (www.blushlingerie.com/paramour) Old Hollywood romance meets modern vintage sophistication with black scalloped lace florets over minty microfiber. Choose a deep V plunge bralette, panelled retro panties with garters, a sexy cropped corset or chemise! Embrace your sexy self! Bedroom, boardroom or boudoir, your secrets are safe in Paramour. About Blush Lingerie Fun, flirty, and feminine, Blush believes that wearing beautiful inspired lingerie builds confidence, radiates sophistication, and empowers women to find self-love, strength and sensuality in all aspects of life. Blush provides affordable luxury to make that possible. Guided by the leadership of their father Edward N. Ajmo, who ran a large scale fashion business since 1970, Blush has evolved to become today the brainchild of Tiffany and Justin Ajmo whom, since 2001, have been taking the lingerie company from a classic lingerie brand to a contemporary women’s lifestyle and fashion trendsetter. “Blush Love is Sensual, Daring, and Empowering. – Because Lingerie is Poetry for the Soul….” Facebook: www.facebook.com/BlushFashionGroup Twitter: www.twitter.com/BlushSocial Instagram: www.instagram.com/BlushLingerie Pinterest: www.pinterest.com/BlushSocial To enter the $250 giveaway, check out the McPeteSez Facebook page for rules and sign up to receive the McPeteSez Lingerie Newsletter.  Contest ends on 11/30/14   a Rafflecopter giveaway

Baci Lingerie Nominated for Best Lingerie Brand at 2014 ETO Awards

Online Voting Now Open for Baci Lingerie’s Nomination Commemorating Successful Return to UK Market!
Baci Lingerie is nominated for Best Lingerie Brand at the upcoming Erotic Trade Only (ETO) Awards. The nomination, Baci’s second in two years, continues to lock the brand’s foothold in the UK market, where adult industry trade magazine ETO is based.
Voting in the ETO Awards is open to registered trade members; to vote for Baci Lingerie, click here.  Registration to become a trade member is located here.
“We’re honored to be recognized by ETO for our impact on the UK market,” says Baci Lingerie Sales Director Helle Panzieri. “Baci has already released some great new collections in 2014, and we have more on the way, which retailers around the world will love.”
The ETO Awards nomination is the most recent example of media and retailers commending Baci Lingerie’s ambitious 2014 release schedule, which includes new collections, like Corsets by Baci, and refreshed collections. Corsets by Baci are available via all of Baci’s international partners, including its UK partner.
Panzieri adds, “Congratulations to our UK distributor, Kevco, for its Best Lingerie Distributor nomination; Kevco has continued to be the perfect company to represent our UK interests. We look forward to continuing to build the Baci brand in the UK market.”
The 10th Annual ETO Awards Dinner, part of the ETO Show, will be held on June 22 at the Concourse Suite at the NEC Pavilion in Birmingham, UK. The ETO Show will be held at the NEC Pavilion June 22-23.

UK retailers are urged to contact Kevco about Baci Lingerie atsales@kevco.co.uk. For additional information or to become a Baci distributor, email internationalinquiries@baci.com
Electronic versions of the all Baci catalogs, including the new Fetish by Baci line, are available now on Baci’s FTP server (login information available by emailing marketing@baci.com). 
About Baci Lingerie:
Baci Lingerie, which derives its name from the Italian word “kisses,” is a celebration of strong, confident women. Baci’s exquisite lingerie has been making international headlines ever since its debut to the public in 2010 at the International Lingerie Show in Las Vegas, Nevada, followed by dominating Paris’ 2011 Salon de la Lingerie Show. The fine fabrics and flattering styles compliment every woman, enhancing her innate and unique sex appeal. The brand continues to evolve with new lines, including White Label, Dreams by Baci, Corsets by Baci, Fetish by Baci, After Dark Hosiery, and Baci Eyelashes. Expanding Baci’s lines to include plus sizes, encourages women to embrace their sexy side and be proud of their body, regardless of their shape and measurements. Baci’s international partners work harmoniously to streamline trends, fashion, and concepts, while carrying the brand and philosophy to women of all walks of life. Baci is the brand to wear, featuring something for everyone and every occasion. Promoting healthy sexual confidence and empowerment, Baci Lingerie “Celebrates Every Woman!” For more information, visit www.Baci.com.
About Erotic Trade Online:
Since it’s launch in July 2003, ETO has become an essential tool and reference source for every company trading in the UK adult sector. ETO is a completely independent publication, which has no links to, or connections with, any other adult business. Published monthly, ETO is freely available to qualifying companies, individuals, retail outlets, and online stores in the UK and, via subscription, to interested worldwide organizations. ETO has influenced the way the UK adult market does business, and over the last nine years has proven itself to be a completely trustworthy reporter of the adult industry, neither displaying preferences nor singling out individuals for unwarranted criticism. The magazine has also changed the way the UK adult market perceives itself; the introduction of the ETO Adult Industry Awards in 2005 gave the industry a stage to recognize and reward excellence in every sector, from retail to manufacturing, and the unique democratic voting system ensures all winners are chosen by the industry as a whole – unlike any other awards in the adult market. For more information, visit http://www.erotictradeonly.comand  http://www.etoshow.com/etoawards/
For international sales information, please contact:
For inquiries regarding New Business Development, please contact:  NBD@Baci.com 
For international inquiries and information on becoming an exclusive Baci Lingerie distributor, contact:internationalinquiries@baci.com 
For general Baci information, please contact:
info@baci.com 818-783-6300
Baci Lingerie Corporate’s social media accounts include:

via McPete Sez Newsletter.