I was talking to a retailer the other day – she was frustrated that her business wasn’t growing like she hoped it would. The economy in her area was flat, she said. Her employees were letting her down.
Just as I was gearing up with some awesome suggestions for ways she could boost her sales and finish 2014 with a BANG she said…
“There’s nothing I can do about it.”
I stopped, mid-breath. If it had been a cartoon, there would have been a word bubble deflating like a used balloon from the corner of my mouth.
She was right.
As soon as anyone decides there’s nothing they can do to grow their business, they are – BY DEFINITION – right.
There are three pieces to making your business everything you want it to be.
First, you have to decide you’re ready for change. MAKE THE CHOICE.
Second, you have to know what you want. DEFINE YOUR GOAL.
Finally, you have to TAKE ACTION to make it happen.
Without making the choice to change, external factors make the choice for you. That retailer basically told me that even though her numbers were down, she wasn’t going to do anything differently.
Sometimes people aim without taking action, which makes their choice irrelevant. You can aim and aim and aim, but being ready and aiming won’t get you anywhere. There are lots of smart people out there who spend all of their time thinking and planning – then they wonder why nothing gets done.
On the other hand, when people take action without aiming, they waste resources. Taking action without aiming is like spinning around and whacking blindly at a piñata. You might get lucky and connect – but most of the time you whiff unless someone guides you in the right direction first.
Who are you going to be going forward?
The person who stays still because they don’t want to change?
The person who thinks and plans but doesn’t pull the trigger?
Or the person who TAKES ACTION and gets some guidance in the right direction?
If your business isn’t providing you EVERYTHING you want it to – the salary, the employees, the LIFE – then ask yourself this question:
What am I going to DO about it?
The companies that will see the most growth in 2015 are the ones that will set clear goals and take action to achieve them.
If you are motivated to take your business to new heights and are ready to act on behalf of your business and yourself, let’s talk. I’m going to be mentoring a few dedicated businesses that want to grow, and want a little guidance to get there.
Want to be considered? Give me a shout and we’ll see if
there’s a fit.
Ali Cudby is the CEO of Fab Foundations®, a lingerie consulting company that has helped retailers and manufacturers around the world spread their message and elevate their brand. She is the founder of The Intimate Circle, a members-only online learning lounge for retailers, with a focus on business shortcuts, community, and taking lingerie businesses to the next level. She also founded The FabFit™ Academy, an international online bra fit training and certification program. Known as America’s #1 Bra Coach, Ali is the author of the bestselling book on bra fit, Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic.Busted! was an Amazon bestseller for over a year and is also available in a Spanish language version, entitled ¡Tómatelo a Pecho! (roughly translated as “Take it to Heart!”).
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook.