Nick Hawk Celebrity Meet and Greet, New Products, and Visual Merchandising Plans Create Buzz at Show
California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, wows the attendees of the January ANME Show 2013, which took place at the Los Angeles Marriott Burbank Airport, January 7-9. Fans flocked to see Nick Hawk, star of Showtime’s hit show Gigolos, as he unveiled his collection. New products and the latest in Visual Merchandising technology also created huge show buzz.
Susan Colvin, President and CEO of California Exotic Novelties, says, “Our booth was buzzing in more ways than one during this year’s January ANME Show. Nick Hawk was fabulous as he posed for pictures, signed autographs, and toasted to his exciting new line. It’s a great way to start 2013 and we look forward to celebrating all year long with our valued customers.”
“I’ve worked in the entertainment industry for some time now but I especially felt welcomed by sex toy industry at the ANME Show,” says Hawk. “Not only has Susan and the CalExotics team been a pleasure to work with, I’m also really happy about the hands that my Nick Hawk Gigolo line is going into for distribution. I’m very excited to launch this line that I have put a lot of time and heart into!”
The Nick Hawk Gigolo Collection free floor display made a bold impression at the show. It holds all 22 items in the line and includes an attached Nick Hawk replica standee. Additionally, to launch the line, CalExotics is hosting the Win a Dream Date with Nick Hawk contest and will invite consumers to register to win a Vegas get-a-way with the reality show hottie.
“We want to support our customers’ sales and to do that we need to drive consumer interest,” explains Jackie White, Vice President of Sales for California Exotic Novelties. “The Win a Dream Date with Nick Hawk contest will be supported on the P.O.P. display, the packaging, in flyers, and through internet marketing and social media publicity.”
All the contest details will soon be available at www.DateNickHawk.com.
Continuing with a focus on augmenting collections, CalExotics also introduced an array of new products under several of its most popular lines to ANME attendees.
“Additions to some of our most popular collections like Adonis, Body & Soul, Booty Call, First Time, Kisses, Posh, Tantric and others stole the show,” says Al Bloom, Director of Marketing for California Exotic Novelties. “Love Rider, Gyration Sensations, and Shane’s World also received rave reviews in the product categories. Thanks to everyone who came by to see what CalExotics has in store for 2013!”
The company also spotlighted its Visual Merchandising Plans. Developed with state-of-the-art merchandising technology, the design experts at California Exotic Novelties created easy-to-use plans for retailers. Customizable to suit individual store’s specifications, they offer flexibility and the experienced input of CalExotics’ merchandising specialists.
“We take great care in creating solutions that work. Successful merchandising is more than simply filling a wall with as many products as you can, it involves artful manipulation, careful planning, and a keen sense of sales and marketing. That’s what you get with California Exotic Novelties,” says Colvin.
About California Exotic Novelties
California Exotic Novelties is the nation’s leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world. www.calexotics.com
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ID Lubricants Rolls Out Reformulated Sensation Warming Lubricant
Westridge Laboratories, the manufacturers of ID Lubricants, has reformulated their popular warming liquid, Sensation, as a warming lubricant. Water based and latex compatible, Sensation contains the active ingredient VBE and other
warming ingredients for extra stimulation and pleasure. Sensation will be available in January 2013 in four different sizes in sleek, newly designed bottles with distinctive, slanted dispensing disc caps emblazoned with the ID logo on the top.
“ID Sensation has been in our stable for quite some time and we decided to add even more versatility to it and reformulate it as a warming lubricant,” stated Gregg Haskell, president of Westridge Labs. “With the same consistency as our best selling ID Glide, Sensation creates warming stimulation and ignites passion in one bottle.”
Sensation warming lubricant will be featured in the ID booth at the upcoming ANME show in Burbank in January. Be sure to visit the booth to see all of the new products and packaging being unveiled for the first time.
To book an appointment for ANME, please contact Dan Evans at Westridge Labs at (714) 259-9400 ext 237.
Westridge Laboratories, the maker of ID Lubricants, has been producing premium, high quality and ultra long lasting lubricants since 1993. Located in the heart of Orange County, California, our state of the art manufacturing facility is where ID Lubricants are formulated, packaged and shipped from coast-to-coast and to numerous locations worldwide.
Announcing ID Lubricants NEW PACKAGING to be released January 2013
Westridge Laboratories, the manufacturers of ID Lubricants, is pleased to be releasing the new packaging for the ID Lubricants line in January, 2013. Their most popular lubricants – ID Glide and Pleasure – will be available in sleek, new bottles with a distinctive, slanted dispensing disc cap emblazoned with the ID logo on the top. ID’s signature silicone lubricant, Millennium, will be released in a similar bottle with a slanted, flip top cap.
“We have been perfectionists in designing a bottle that reflects the high quality and long time popularity of the ID line of lubricants,” stated Gregg Haskell, president of Westridge Labs. “The bottles are sleek and contemporary and the dispensing disc cap is very easy to use.”
Joining the three flagship products is the newly reformulated ID Sensation which is their newest warming, water based lubricant, adding to their growing product line of lubricants. With the reliable, water based consistency of their best selling lubricant, ID Glide, Sensation will be available in the new packaging in four of ID’s most popular sized bottles.
ID’s specially formulated silicone anal lubricant, BackSlide, will be in the newly designed packaging as well. “I know all of the new bottle sizes of the ID lubricant range will be very popular with retailers,” Haskell stated. “Even the handy, 1 oz bottle with the dispensing disc cap offered in a 24 bottle POP display will be very popular among consumers.”
The new packaging will be featured in the ID booth at the upcoming ANME show in Burbank in January. Be sure to visit the booth to see all of the new packages and products.
To book an appointment for ANME, please contact Dan Evans here at Westridge Labs at (714) 259-9400 ext 237.
Westridge Laboratories, the maker of ID Lubricants, has been producing premium, high quality and ultra long lasting lubricants since 1993. Located in the heart of Orange County, California, our state of the art manufacturing facility is where ID Lubricants are formulated, packaged and shipped from coast-to-coast and to numerous locations worldwide.
Dreams Collection Unveiled at the 2012 ANME Founders Show
Baci’s sexy, new Dreams collection of bedroom costumes will be unveiled at the 2012 ANME Founders Show. Attendees of the 
popular adult novelty and lingerie trade show are invited to booth 121 in the Los Angeles Marriott Burbank Airport hotel’s City Ball Room to experience all of Baci’s high-end lingerie and products first hand. Skilled beauticians will be on hand to apply Baci’s glamorous eyelashes for those looking to spice up their expo experience.
The Dreams collection contains erotic bedroom costumes ranging from naughty maids to sexy schoolgirls. Featuring Baci’s renowned style and quality, the collection will revitalize the role-playing experience.
Retailers interested in booking an appointment at ANME may contact their Baci representative directly or emailinfo@bacilingerieusa.com