Milestone Marked with the Release of 254 New Videos
California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, produces its 1500th Product Demonstration Video. The milestone in online content creation was achieved with the recent release of 254 new videos.
Susan Colvin, President and CEO of California Exotic Novelties, explains, “We create these videos as powerful sales tools to help distributors, retailers and party planners increase sales. They are perfect to play on websites or on in-store monitors to help educate the consumer before purchase. Valuable content for bloggers, our valued Sexperts, and media, they can also be easily used to augment marketing and social media efforts.
All the product videos can be found on CalExotics.TV. The tube site allows users to either stream or download the videos. The latest videos are also available on DVDs. There are two versions: one has
MPEG video files which are good for webmasters (SE-0000-72-24), or anyone who needs individual videos. The other is looped so it is ideal for in-store play (SE-0000-72-25).
Additionally, videos are displayed on each product’s page on the CalExotics website.
Jackie White, Vice President of Sales for California Exotic Novelties, says, “Plus we have a handy Excel spread sheet that lists all the videos. It includes imbed codes to make accessing the videos super-easy. We also have step-by-step instructions with the CalExotics.TV one sheet. Our goal is to make using our demonstration videos as simple as possible so everyone can reap the benefits.”
The downloadable Product Videos list is available on the Product Information Page on the CalExotics website. It includes embed codes and hyperlinks to the individual videos. For step-by-step instructions, the CalExotics TV One Sheet is also available on the Product Information Page.
“Content marketing is a crucial tool in any businesses media mix,” says Al Bloom, Director of Marketing for California Exotic Novelties. “The development of content can be expensive, time-consuming, and complicated. We do the work for our customers. We understand that by helping retailers make the sale, we benefit, too. It all comes down to our motto: ‘when you win, we win’!”
Go to CalExotics.TV to browse and utilize the videos.
About California Exotic Novelties
California Exotic Novelties is the nation’s leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world. www.CalExotics.com
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California Exotic Novelties Wows January ANME
Nick Hawk Celebrity Meet and Greet, New Products, and Visual Merchandising Plans Create Buzz at Show
California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, wows the attendees of the January ANME Show 2013, which took place at the Los Angeles Marriott Burbank Airport, January 7-9. Fans flocked to see Nick Hawk, star of Showtime’s hit show Gigolos, as he unveiled his collection. New products and the latest in Visual Merchandising technology also created huge show buzz.
Susan Colvin, President and CEO of California Exotic Novelties, says, “Our booth was buzzing in more ways than one during this year’s January ANME Show. Nick Hawk was fabulous as he posed for pictures, signed autographs, and toasted to his exciting new line. It’s a great way to start 2013 and we look forward to celebrating all year long with our valued customers.”
“I’ve worked in the entertainment industry for some time now but I especially felt welcomed by sex toy industry at the ANME Show,” says Hawk. “Not only has Susan and the CalExotics team been a pleasure to work with, I’m also really happy about the hands that my Nick Hawk Gigolo line is going into for distribution. I’m very excited to launch this line that I have put a lot of time and heart into!”
The Nick Hawk Gigolo Collection free floor display made a bold impression at the show. It holds all 22 items in the line and includes an attached Nick Hawk replica standee. Additionally, to launch the line, CalExotics is hosting the Win a Dream Date with Nick Hawk contest and will invite consumers to register to win a Vegas get-a-way with the reality show hottie.
“We want to support our customers’ sales and to do that we need to drive consumer interest,” explains Jackie White, Vice President of Sales for California Exotic Novelties. “The Win a Dream Date with Nick Hawk contest will be supported on the P.O.P. display, the packaging, in flyers, and through internet marketing and social media publicity.”
All the contest details will soon be available at www.DateNickHawk.com.
Continuing with a focus on augmenting collections, CalExotics also introduced an array of new products under several of its most popular lines to ANME attendees.
“Additions to some of our most popular collections like Adonis, Body & Soul, Booty Call, First Time, Kisses, Posh, Tantric and others stole the show,” says Al Bloom, Director of Marketing for California Exotic Novelties. “Love Rider, Gyration Sensations, and Shane’s World also received rave reviews in the product categories. Thanks to everyone who came by to see what CalExotics has in store for 2013!”
The company also spotlighted its Visual Merchandising Plans. Developed with state-of-the-art merchandising technology, the design experts at California Exotic Novelties created easy-to-use plans for retailers. Customizable to suit individual store’s specifications, they offer flexibility and the experienced input of CalExotics’ merchandising specialists.
“We take great care in creating solutions that work. Successful merchandising is more than simply filling a wall with as many products as you can, it involves artful manipulation, careful planning, and a keen sense of sales and marketing. That’s what you get with California Exotic Novelties,” says Colvin.
About California Exotic Novelties
California Exotic Novelties is the nation’s leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world. www.calexotics.com
California Exotic Novelties Presents Bunny and Butterfly Dreams
Intimate “G” Toys Offer Triple Stimulation
California Exotic Novelties presents two new toys with the Bunny and the Butterfly Dreams. The petite toys perfectly target the G-spot with triple stimulation.
“This little toy provides a lot of pleasure,” says Susan Colvin, President and CEO of California Exotic Novelties. “Women in our focus groups tell us that smaller
sizes are very desirable. We responded with the Dreams and are sure they will make a lot of women very happy.”
Designed for beginners as well as advanced users, the Bunny and Butterfly Dreams have a 3” x 1”/7.5 cm x 2.5 cm shaft, a removable three-speed bullet, and are soft and pliable.
Jackie White, Vice President of Sales for California Exotic Novelties, says, “Our all-woman team of product developers paid special attention to the design of the Dreams. Succinctly targeting three pleasure areas is what makes this item so special.”
The curve is ergonomically shaped for G-spot exploration and the bunny and butterfly forms cradle the vulva for maximum satisfaction. Vibrations can be felt throughout the entire shaft. The Dreams are available in blue, purple and pink.
“A great price point, attractive packaging, and a premium product make the Dreams something every retailer should stock,” says Al Bloom, Director of Marketing for California Exotic Novelties. “This is the perfect gift for the upcoming Valentine’s Day shopping season.”
The Bunny and Butterfly Dreams are in stock now and available to order.
About California Exotic Novelties
California Exotic Novelties is the nation’s leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world. www.calexotics.com
Club CalExotics Wraps Twelve Days of Sex Toys with Blooper Reel Holiday Contest Ends with Laughs
Club CalExotics, the groundbreaking online community that connects manufacturers, distributors, retailers, party planners, and consumers, wraps up the Twelve Days of Sex Toys contest with a blooper reel featuring outtakes from the daily videos.
“We had a blast making the Twelve Days of Sex Toys Contest videos,” explains Susan Colvin, President and CEO of California Exotic Novelties. “However, no one on the CalExotics team is a singer or actor, and the blooper reel proves it!”
The Twelve Days of Sex Toys was a take-off of the popular Christmas song and highlighted a different toy every day prior to the holiday. Members of Club CalExotics who commented on each day’s video were registered to win. On December 22nd the winners were chosen and announced.
“We released the blooper reel on the twelfth day for laughs,” explains Jackie White, Vice President of Sales for California Exotic Novelties. “Everyone whose seen it on Club CalExotics loves it. We hope our customers and friends enjoy it!”
The blooper reel, along with all the videos from the Twelve Days of Sex Toys, can be found on www.ClubCalExotics.com.
About California Exotic Novelties
California Exotic Novelties is the nation’s leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world. www.calexotics.com