The rights dates, leading and upcoming brands, and the top retailers in North America.
The dates for both shows are perfect for the industry. The CURVENV Las Vegas (February 18-19th) show is only a few days after the Valentine’s Day peak season. This will give retailers the chance to shop the floor stress-free. As for New York, the show will start on a Sunday during the trade Fashion Week, making CURVENY New York the must-attend East Coast event for retailers. The Fall/Winter 2013 collections that will be unveiled at the February CURVExpo shows are most important for retailers as it will generate the majority of their revenues.
The CURVExpo roadshow will start next week in Las Vegas with 135 brands exhibiting, including 20 exciting new brands. To quote a few: Bia Boro, inspired by South American culture with mismatched patterned fabrics for women and men. The iconic Intimately Free People brand, presenting intimates that cater to customer intelligence, creativity and individuality. Les Lunes, a luxurious line aiming to make mothers feel both beautiful and confident. Pengallan, a handmade line of slim-fit boxers manufactured in NYC. Pluto on the Moon, a brand new collection that bends the rules of sleepwear. A few days later the next stop will be New York City where 280 brands will exhibit – including 50 up and coming designers. Newcomers include: Felice Art Couture, a unique collection of caressing silks. Grazia’lliani, a line made exclusively in Italy with edgy embellishments. ilux, a brand that turns quality cashmere into the finest hosiery. Elise Anderegg, a loungewear and daywear specialist that uses a haute-couture design approach. Monette, a unique line entirely made in France, designed by Assya Hiridjee (one of the founders of Princess Tam Tam) which blurs the lines between innerwear and outerwear.
With this focused and unique offer, it is no surprise that all the major retailers are making the trip. The top stores are booking appointments to avoid missing out on the next trend. These high-quality retailers will be coming from California (Charmelle 28, A Tropical Affair, My Boudoir, Tres Jolie…) and New York (Journelle, Lingerie on Lex , Townshop), but also from Canada, South America, Australia etc.
In addition to shopping the show, retailers have already RSVP’d to numerous exciting events at the shows: Wine and Cheese Party, Breakfast Get Together for retailers, Launch Parties from brands (Féraud, Parisa Fé), Seminars (Carlin, Proexport) and the can’t miss Eveden Fit School and Chantelle Fit Experience.
Lastly, CURVExpo and Underfashion Club FIT have joined forces to promote young talent among FIT lingerie students (the Femmy Awards Nominees) and their creations to the industry at large, along with brands and retailers alike.
CONTACT: CURVExpo, 475 Park Ave South, 6th Floor – New York, NY 10016.
Tel: (212) 993-8585 – Fax: (646) 607-9065 – Email: info@curvexpo.com