Tag Archives: full figured chest

The Full Figured Chest Launches the “I Am Made To Measure” Awareness Campaign and Giveaway!

Posted on by


The Full Figured Chest and five independent lingerie designers are out to demonstrate just how inclusive the independent and made to measure lingerie world can be. Starting May 10th, we’ll be launching a series of five posts to debunk some of the popular misconceptions surrounding made to measure lingerie, and
to show that made to measure designers are actually the most qualified to cater to all shapes and sizes. The post series will end with a giveaway sponsored by five well known made to measure designers. The prizes will all be made to measure, and suitable for any and all body types.
Made to measure lingerie is often seen as an option that is only available to women of a certain body type in a certain income bracket. The Full Figured Chest and the designers sponsoring this contest are ready to debunk these myths and show that made to measure can be the perfect solution for any body type, as well as work with a wide variety of budgets.
For more information, please contact holly@thefullfiguredchest.
com or use the hashtag #iammadetomeasure 
on Twitter.
About the Sponsors
Ayten Gasson
The globally recognised, quintessentially British lingerie label, Ayten Gasson, supports the few remaining underwear factories in the UK. In addition to Nottingham lace, new lace is sourced from companies based in the UK to support the few people still manufacturing in the country.
Ayten Gasson’s silk creations are stocked in some of the most exclusive boutiques in the world, such as Tallulah Lingerie, Lulu & Lush, Bordello, and Fenwick’s of Bond Street in the UK. The label has also secured contacts with luxury department store Le Bon Marche in Paris, and many luxury boutiques in America, Europe, Israel and Dubai (from December 2011). The label is also available
to buy online at www.aytengasson.com.
Knickerocker
In her Los Angeles studio, watched over by her two faithful basset hounds, Nichola Thompson creates each Knickerocker item one at a time. Combining her practical British sensibilities and her Los Angeles sense of fun allows Nichola to constantly create new and innovative items.
Nichola is inspired by small runs of cute and creative fabrics, as well as current trends and pop culture references. She also believes that great lingerie is for everyone, so she focuses on accommodating custom work and custom sizing into her business. Each piece is a work of affordable yet wearable art.
Nichola works hard to design every day lingerie that inspires and empowers women to embrace a part of themselves they might not let out ordinarily, even if no one else sees it.
Knickerocker products can be found athttp://www.etsy.com/shop/knickerocker.
Toad Lillie Lingerie
Toad Lillie transports the wearer to a fantasy land of sexy yet classic lingerie. Named after the mysterious and exotic Toad Lily flower, each piece of lingerie exudes pure femininity and couture quality construction. Each piece is designed from the most luxurious silks and satins, with couture quality details and construction. These indulgent confections help bring out the sensualist in your every day life. With Toad Lillie, you’ll always be ready for the big “ta-da” moments in life.
Toad Lillie is made to order and hand crafted exclusively in silk using couture construction techniques, ensuring that each silk smooth piece of lingerie feels as luscious as it looks. These are exquisite intimates that are true masterpieces with silk lined cups and gussets, French seaming, narrow hand rolled hems, hand appliqués, and gorgeously finished stitching. They are equally beautiful turned out on your bedroom floor as they are hugging your wonderful curves. Current stockists include exclusive boutiques like Faire Frou Frou. Toad LIllie items can also be purchased at www.toadlillie.com.
Amuse-Bouche Lingerie
A small, handmade label, Amuse-Bouche specializes in luxurious and unique lingerie designs featuring carefully sourced vintage treasures, beautiful fabrics and unexpected flourishes. Each piece is designed and created by hand in Glasgow, Scotland using vintage lace and trims, jewels, charms and embellishments, making each piece unique or very limited edition. Taking inspiration from the Art Nouveau era or ‘la Belle Epoque’, the pieces are designed in celebration of the gloriously feminine, curvaceous and organic forms that characterized the period. At the heart of the collections is a romantic modern Art Nouveau style however the designs also take inspiration from the glamour and creativity of burlesque, old and new. Amuse-Bouche pieces can be purchased at http://www.amuse-bouche.co.uk/.
Rebecca Ansah Lingerie
Rebecca Ansah Lingerie started in late 2011 by Rebecca. It is a  luxury lingerie and bodywear brand inspired through her vision of creating unique fashion forward lingerie.
Rebecca graduated from Barbados College in 2009 with a degree in Fashion Design. She then returned to London to gain experience and develop her skills within the industry and worked with luxury lingerie brands Agent Provocateur and Kriss Soonik.

Each garment is proudly designed and handmade in London. Her lingerie can be purchased athttp://www.rebeccaansahbigcartel.com. 

via McPete Sez Newsletter.

Three Reasons to Create Your Press Kit (And Dump Your Outdated Press Releases)

Posted on by


                     by Holly Jackson
If you’ve looked at lingerie marketing lately (or if you are someone who works with lingerie companies and PR agencies) then you’ve probably seen where email marketing trends are going. More and more companies are sending around slick PDF press releases filled with photos, and the smart ones are jumping on the press kit bandwagon. Press releases have an expiration date, which leaves many companies wondering what to send out when someone asks for more information about them or their products.

Savvy lingerie business owners are creating press kits in addition to press releases to cover this gap. A basic press kit consists of three pages: one full of biographical information, one small product catalog, and one page full of media mentions. This information is collected and turned into a graphically pleasing PDF that can be used by editors, bloggers, and potential stockists who are interested in your company.

Press kits are all the rage now, but making them stand out still takes some work. Here are some quick tips to make the press kit work for you and your business.

1. Find a hook.

You’ve probably got a company bio on your site. It’s tempting to just copy and paste that into your press kit, but take a minute and evaluate it from an objective perspective first. Does your company bio or information have a way to hook your audience? What about it encourages someone to read the rest of your press kit or contact you for further information?

If you can’t answer these questions, you need to rework your company or personal information to make it engaging as well as informative. Think about what would catch someone’s eye after a long day of reading their email, and then lead with that.

2. Pick your best product shots instead of your most recent ones.

Most people are tempted to fill their product page up with their recent products. After all, they’re new and all of your marketing is focused on them. Unfortunately, this gives your press kit a shelf life of exactly one season.

Remember that what you’re showing people should be a “best of” compilation. You want them to see what your company is about, not just what you’re about right this minute. Pick your best pieces from previous years and from this season, and show them off proudly. After all, your company is about more than your current season. Showing your products throughout the years assures people that you’ll be around for the long haul, and that you have a strong history behind you.

3. Everyone needs media coverage.

I have lots of small lingerie businesses that come in and worry that they don’t have any media mentions. Luckily, this is an easy problem to fix for lingerie companies. Bloggers have become a driving force behind lingerie sales, and many have a large fan base that you can tap into. Make sure that when you approach a blogger you make the pitch personal, and ask nicely if you can send them a sample for review. Mostly bloggers will be happy to try new things, and will write favorably about your products. This helps you create web traffic, sales, and gives you a shiny new media mention for your press kit.

Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well asMcPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry.
Holly can be found tweeting @thefullfigurechest, here on Facebook, and reviewing the newest full-busted lingerie at her blog,  www.thefullfiguredchest.com. Her list of copywriting services can be found here.

http://www.mcpetesez.com/may12012-3.htm

Three Easy Ways To Build Upselling Into Your Lingerie Business

Posted on by

                        by Holly Jackson
Every designer and boutique owner that I know struggles with one big issue: how to sell full sets of lingerie. Brick and mortar stores frequently struggle with customers who are reluctant to buy both a bra and the matching panty, while online retailers worry about buyers who are nervous about buying a bra before being fitted into it. In some cases, online buyers are much more likely to buy a pair of panties than the full set.

If any of this sounds familiar, keep reading. Today I’m going to give you some quick tips on up selling in general, and how upselling can really help your bottom line.

1. Offer a discount if they complete the set.

This works for both brick and mortar boutiques and online stores. If you’re an online store, simply tuck a classy coupon in offering a small discount on the remaining item or items in the set. You can also make this a policy at your brick and mortar boutique, which may encourage women to pick up the whole set even if they don’t strictly need it.

I’ve seen this work really well around holidays and special occasions as well. One designer offered a large discount off a six piece set this past Valentine’s Day, which I thought was brilliant.

2. Shift your customer’s mindset.

Many women feel like buying a bra is like going to the hardware store: it’s difficult, intimating, and all you get at the end is an expensive tool. While the popularity of nude t-shirt bras won’t ever diminish, encouraging your customers to get out of their comfort zones and see themselves in a new light can help up your sales. Women are more likely to purchase a full set that they feel sexy and powerful in than a basic set. Sexier or more fashion forward sets can also be a great way to introduce extras like garter belts and different types of stockings. If you’re an online boutique, make sure that you’re showcasing fashion forward and colorful options along with the tried and true basics.

3. Offer different options for different personalities.

I am friends with dozens of women who are lingerie lovers, and we all have very different tastes. We’ve all got different personalities, and upselling to each of us would require a different offer. Some would accessorize with handcuffs or pasties, while some would go for practical stockings and a small bottle of lingerie wash in case of emergencies. It’s obviously not practical to have a set of combinations for every person, but there is a way to bring different personalities into your marketing.

Honestly, this is where a copywriter (or at least a professional ghost blogger) can come in handy. Make sure when you’re blogging or using social media that you’re also presenting options that appeal to a range of personalities, ages, body types, and budgets. This can be done with a quick outfit post or a gift guide that encompasses many different types of customers. Either way, a wider variety of fans means a wider variety of sales.

Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well asMcPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry.
Holly can be found tweeting @thefullfigurechest, here on Facebook, and reviewing the newest full-busted lingerie at her blog,  www.thefullfiguredchest.com. Her list of copywriting services can be found here.

http://www.mcpetesez.com/march152012-3.htm