Highlights Include Praise for Fetish by Baci &
Semi-Annual Partner Appreciation Dinner!
Baci Lingerie’s newest collections were met with positive reviews at the 2014 International Lingerie Show (ILS), held at the Rio Hotel Convention Center in Las Vegas, March 31 – April 2.
The International Lingerie Show features sexy merchandise, from apparel and lingerie to jewelry, foot and headwear, and accessories.
Baci Lingerie Director of Global Sales & Operations Christian Savoie says, “We were very pleased with the reception our new lines and collections received at ILS. Our retail partners, buyers, and distributors now fully understand our global mission to celebrate ‘The Baci Woman,’ – strong, empowered, and limitless when pursuing her goals. We are proud to have premiered these collections in Las Vegas, and look forward to working with all partners in our ongoing mission.”
Baci products were on display across 50 linear feet of booth space with a stunning black and white booth design, and showcased the official debuts of several new collections. Retailers and visitors alike commented on the impressive display, its novel approach to differentiating the two distinct focuses of the luxury lingerie company’s offerings, and the
beautiful, interactive models showcasing Baci’s ILS offerings.
Baci Lingerie premiered the first styles from Fetish by Baci within the black section of its monochromatic booth. Fetish by Baci offers high-end fetish wear for women looking to spice up their lingerie collection, and to express a wilder side of their sexuality. Baci Lingerie further celebrated the launch of Fetish by Baci by holding a fetish-themed semi-annual appreciation dinner Sunday, March 30, at Rio Hotel and Casino restaurant, Buzio’s. The dinner allowed Baci and all retail partners, buyers, and distributors to
meet and share ideas with other storeowners on the marketing and merchandising of the Baci line, with many looking forward to incorporating Fetish by Baci into their retail displays, as they introduce customers to the world of fetish.
The white sections of Baci Lingerie’s ILS booth featured additional new collections, including costumes and matching hosiery from Dreams and the White Label: Seduction collection. Baci’s Lash Bar also gave ILS attendees a chance to get glam’d up with Baci’s extensive collection of natural-look, glamour, and novelty Baci Eyelashes, providing “Glamour in the Blink of an Eye,” with many remarking on the attractive Point-of-Sale display and its ability to assist retailers with accessory suggestions for consumers purchasing lingerie.
The first two collections from the luxurious, steel-boned corset line, Corsets by Baci, were also presented to attendees. Currently shipping from all distribution partners to retailers, the line transports erotic fashion “From the Bedroom to the Boardroom.” Retailers commented on the beauty and construction of the line, particularly on the use of steel boning at a consumer-conscious price point.
Baci Lingerie also premiered twenty items from its new, dedicated hosiery line; its first specialized grouping, After Dark Hosiery. The line offers a refreshed look at popular styles from Baci’s Black Label.
Electronic versions of the all Baci catalogs, including the new Fetish by Baci line, are available now on Baci’s FTP server (login information available by emailing email@example.com).
About Baci Lingerie:
Baci Lingerie, which derives its name from the Italian word “kisses,” is a celebration of strong, confident women. Baci’s exquisite lingerie has been making international headlines ever since its debut to the public in 2010 at the International Lingerie Show in Las Vegas, Nevada, followed by dominating Paris’ 2011 Salon de la Lingerie Show. The fine fabrics and flattering styles compliment every woman, enhancing her innate and unique sex appeal. The brand continues to evolve with new lines, including White Label, Dreams by Baci, Corsets by Baci, Fetish by Baci, After Dark Hosiery, and Baci Eyelashes. Expanding Baci’s lines to include plus sizes, encourages women to embrace their sexy side and be proud of their body, regardless of their shape and
measurements. Baci’s international partners work harmoniously to streamline trends, fashion, and concepts, while carrying the brand and philosophy to women of all walks of life. Baci is the brand to wear, featuring something for everyone and every occasion.
Promoting healthy sexual confidence and empowerment, Baci Lingerie “Celebrates Every Woman!” For more information, visit www.Baci.com.
For international sales information, please contact:Sales@baci.com
For inquiries regarding New Business Development, please contact: NBD@Baci.com
For international inquiries and information on becoming an exclusive Baci Lingerie distributor, contact:firstname.lastname@example.org
For general Baci information, please contact:
Baci Lingerie Corporate’s social media
International Lingerie Show-Las Vegas is the largest lingerie show in the United States. Exhibitors showcase new and attractive designer innerwear and other fashion accessories, which draw the attention of the global attendees coming to ILS. Top international and domestic traders and exhibiting companies can develop new contacts with global customers, resulting in widening their respective marketing networks. Attendees also meet new suppliers, who have recently launched their brand in the market. Buyers come from all over the world to see lines offering daywear, intimate apparel, normal sleepwear and loungewear. The show also features dancewear, clubwear, swimwear, sexy shoes, hosiery and associated items. You can also find adult novelties of every kind and description. For more information, visithttp://lingerieshowvegas.comor http://www.lvlingerieshow.com/Shows/Lingerie/index.cfm.
by Ali Cudby
I remember going to the store with my Mom and seeing the L’eggs plastic eggs containers on the shelf. Too young to wear “pantyhose” (as we called them back then) the eggs always beaconed to me, making me wonder about what treasures could be found inside something that so closely resembled an Easter morning treat. I wanted those eggs! By the time I was old enough to don the legwear inside, the eggs had long-since disappeared from the shelves.
Imagine the joy when I heard the iconic eggs would be making a glorious return for a limited run. “We’re excited to bring back a part of the L’eggs brand heritage that’s remembered and cherished by so many,” says Angela Hawkins, vice president, general manager of legwear at HanesBrands. Of course, the legwear itself has been around, in the form of Sheer Energy.
Do you have fond memories of the L’eggs eggs? (Or not.) Find out more about the celebrations planned for the eggs atwww.leggsluckyegg.com. Need a commemorative L’eggs egg for your lingerie collection? I do! The L’eggs eggs are now available nationwide, but only for a limited time.
Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company.
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook. To learn more about bras that fit, download a free chapter of Busted!
Luxury Hosiery brand becomes the world’s largest collection of thigh high stockings
VienneMilano announces its 2014 Spring Collection, just in time for Valentine’s Day. In this collection, there are a variety of premium materials that are used, featuring exuberant colors and models. All products are made in Italy exclusively for VienneMilano and are imported directly from Milan. VienneMilano caters to all women who want to reveal their style and confidence by being elegant, playful and sexy in every occasion.
VienneMilano’s new collection embodies the brand’s idea that thigh highs are appropriate for every occasion. In the third collection, consumer will find reinterpretations of 2014 Spring must-have colors (Cayenne Red, Teal, Mustard Yellow, and Dazzling Blue) to a new luxurious life with the sapient use of innovative materials. However, VienneMilano’s center stage will come from its miraculous piece that is crafted in run-resistant technology available in black. “There is no better gift than VienneMilano hosiery”, said Luis Paredes, Publisher Lingerie Journal. “It’s a luxurious experience everyone should share with someone special in their lives.” High end women will be thrilled to receive this from her significant other as each pair of VienneMilano is packaged in a beautifully crafted purple box.
Since 2011, VienneMilano has expanded thigh highs from a bedroom accessory into a new market segment: premium thigh highs that replace traditional hosiery at an affordable luxury price. Prices range between $29 and $59 per pair, positioning VienneMilano in the luxury department. At the same time, this price range also allows it to be more attainable than the incumbent top hosiery brands.
VienneMilano is the first luxury brand and online store in the devoted exclusively to thigh highs stockings made in Italy. VienneMilano launched its first collection in November 2011. Combined with the 30 products in its existing collection, VienneMilano boasts the largest selection of thigh stockings in the world as it offers 37 pairs of thigh high stockings. VienneMilano’s products are manufactured with luxurious and innovative materials in a variety of colors and styles. All products are sold online on www.viennemilano.com and are shipped to customers worldwide.
US fashion label Alice + Olivia by Stacey Bendet has launched a hosiery collaboration with Pretty Polly.
The collection will feature modern, yet “playful” pieces which reflect the personality of both brands.
“I love legwear. I feel like it’s such an important component to how we style and wear our clothes,” said Alice + Olivia CEO and creative director, Stacey Bendet.
The brand plans to have an ongoing presence in the hosiery sector, and believes it could represent over $25m at retail within three years, said company president Deanna Berkley. The collaboration with Pretty Polly is the first step in this strategic initiative.
“Our hosiery expertise and experience make Pretty Polly the perfect match for the fashion forward Alice + Olivia.
This collaboration is bound to surprise and delight a whole generation of new customers,” added Jonny Mitchell, managing director -legwear of Courtaulds Brands, Pretty Polly’s parent company.