For more information on iCollection go to www.iCollectionLingerie.com
This month, I’d like to tell you about my first time.
At ILS, of course. (What did you think I meant?!?)
Yes, it was my maiden voyage to the International Lingerie Show, and it was a fantastic experience. Of course, many things that were new to me were old hat for many — being offered a “piece of ass” at the Erotic Chocolates booth, seeing models garbed solely in glittery appliques at Xotic Eyes and Body Art, and the frenzied rush for front row seats and giveaways at the fashion show.
Exotic Eyes & Body Art
While much of what I experienced was right in line with what I expected, there were a number of surprises that greeted me at the show.
Focus on Plus.
I loved seeing the number of brands that offered a wide range of product for full figured women. A lot of the booths not only had the products but also put real effort into making them more flattering to a curvier form. Coquette and Baci were just a couple of the brands that went out of their way to emphasize the importance of inclusiveness in their lines.
While there has always been a crossover between sex and health, I didn’t expect the science-forward approach that some vendors used to sell at the show. I saw vegan and organic lube from Sinclair Institute. The fine folks at Revel Body presented charts, graphs and math to illustrate performance data in relation to the competition. I certainly didn’t anticipate discussing the technology that allowed the Svakom “Gaga” camera vibe to simultaneously vibrate and record a steady image.
From the time I arrived until the moment I left, the people at ILS were friendly, fun, and inclusive. I felt welcomed and as a result, truly felt the warmth of the environment. (And we’re not talking about the weather. Rain in Vegas? Really??) Several vendors mentioned that this was a particularly great show, and that the number and size of the orders written was an indication that the industry is headed in a positive direction. Just as a negative outlook on business can create its own self-fulfilling prophesy, a positive outlook can be carried into stores, into conversations with customers and translate into sales. Let’s hope that continues to be the case across the board.
Ali Cudby is the CEO of Fab Foundations®, a lingerie consulting company that has helped retailers and manufacturers around the world spread their message and elevate their brand. She is the founder of The Intimate Circle, a members-only online learning lounge for retailers, with a focus on business shortcuts, community, and taking lingerie businesses to the next level. She also founded The FabFit™ Academy, an international online bra fit training and certification program. Known as America’s #1 Bra Coach, Ali is the author of the bestselling book on bra fit, Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic. Busted!was an Amazon bestseller for over a year and is also available in a Spanish language version, entitled ¡Tómatelo a Pecho! (roughly translated as “Take it to Heart!”).
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook.
Video by Fernando Cuestas of Nandovision
Curve New York was held February 23-25 at Javits Center North.
Lingerie and swimwear brands and accessories came together to show their new collections to store buyers. Here is a sneak peek into the show.
Look for video interviews and booth photos in upcoming issues of McPeteSez.
Photos by Andrew (ADW)
Pictures by Fernando Cuestas of Nandovision
For more information on CurveNY go towww.curvexpo.com
iCollection is launching its much anticipated 2014/2015 Main Collection this month. Catalogs are being sent out now and customers can also view the new styles on the company website: www.icollectionlingerie.com.
For 2014 iCollection is introducing even more new and sexy styles than ever before. More than 50 new styles and an expanded product offering push the new catalog to over 240 pages of nonstop seduction. “Our retail partners who previewed the new collection are in love with the new designs and expanded selection,” says Justin Lam, VP of Marketing for Golyta (parent company of iCollection).
The expansion of new styles encompasses the Plus-Size segment. With almost 90% of the entire line being offered in both the Regular and Plus sizes, iCollection may have possibly the largest selection of Plus-Size lingerie in the entire industry. In addition, the line is also extending its Plus sizes up to 6X. “Retail partners will be able to start ordering select bestsellers up to size 6X starting today,” states Mr. Lam.
To view this new collection in person, you can visit the iCollection booth at the following upcoming lingerie shows: Curve Las Vegas from Feb 17-18 (booth #212), Curve New York from Feb 23-25 (booth #604), and the International Lingerie Show in Las Vegas from Mar 31 – Apr 2 (booth #247-251). Or for more information please contact your regional sales representative, or contact iCollection directly via email (email@example.com) or phone (626-282-9822).
iCollection is a division of Golyta, a Los Angeles-based intimate wear company that ships to retailers and corporate accounts in the United States and to over twenty countries overseas. The company has roots in apparel design and manufacturing for three generations, and believes in operating business under the principles of integrity and customer satisfaction. Golyta operates four brands (iCollection, Hauty, Tia Lyn, and iBasic Intima) and has been providing private label services since 1996.