Leading Intimates Industry Businesses Collaborate to Support Go Naked and Check Yourself Cancer Awareness Event and Fundraiser


On Sunday, November 18, 2012, intimates industry businesses including the professional organization for intimate apparel professionals, The Lingerie Alliance, and the world’s leading designer brand for intimate lifestyle products, LELO, joined lingerie store owner and buyer, Angie Courtney of Sweetest Sin in Red Bank, N.J. to support Go Naked and Check Yourself, the 2nd annual cancer awareness event dedicated to raising funds and bringing awareness / prevention to detectable cancers where you can go naked and check yourself – skin, breast and testicular cancers.
The unique, sold-out “Intimate Affair” which was hosted by Angie Courtney of Sweetest Sin and Chris Paseka from the downtown Red Bank specialty bakery, Sugarush, was held at TEAK Restaurant and was sponsored by over 50 area businesses. Although the event encourages guests to “get naked,” there was no nudity at the event. However, lingerie-clad female models and male models wearing name-brand boxers and briefs amused guests while they sold raffle tickets throughout the affair. In addition to the raffle, the event featured a silent auction including gifts worth thousands of dollars. Cancer survivor DonnaLyn Giegerich kicked off the event by promoting the event’s theme – go naked and check yourself. And, every guest left the event with an education and a Gift Bag including products, samples, discount cards/ coupons, certificates and more from area businesses and the intimates industry event sponsors, The Lingerie Alliance and LELO.
“There were already a ton of local fundraisers that are more formal, like galas. We’ve been to a lot of them, and we will continue supporting them because they do a great job at raising awareness,” Paseka said. “But we wanted to host something that was a little more funky and quirky.”
             
             
             
             
             











             








             





More than $10,000 was raised at the event with 100% of the proceeds being donated to four charities – the American Cancer Society, Livestrong, the Young Survival Coalition, and the newly formed Red Bank-based storm relief non-profit organization, RebuildRecover. The areas surrounding Red Bank, N.J. were hard hit during Hurricane Sandy and recovery efforts have only just begun. 
“Raising money for cancer awareness is still our primary goal, and cancer will still be there when the recovery from Hurricane Sandy is complete,” Paseka said. “But we felt that it was our responsibility to also help address the more immediate needs of our community in some way this year.”

via McPete Sez Newsletter.

Hot Products


         Courtesy of
STOREROTICA Magazine

Pipedream gets Comfortably Numb with their new Oral Sex Lollipops
Hello? Is there anybody in there? Just nod if you can hear me—is there anyone at home? Just thought you’d want to know about Oral Sex Lollipops, the newest addition to the Comfortably Numb line of desensitizing topical cosmetics and edibles. These new Lollipops offer couples a delicious new way to suppress the gag reflex during fellatio.
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Comfortably Numb Lollipops are available in small counter top POP displays, which are shipped in packs of six displays to a case.
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A sequel that’s better than the original?
Yes, says Lelo’s TOR 2

Anyone that thinks that sequels can’t be better than the original obviously haven’t  seen “The Empire Strikes Back” or “The Godfather 2.” Offering improvements to the original TOR design, Lelo’s TOR 2 aims to be on that coveted sequel-is-better-than-the original list. The TOR 2 is now 100 percent more powerful than before, as well as being coated fully in silicone with a waterproof and rechargeable design. The TOR 2 also delivers six different stimulation modes to suit all preferences and needs, and comes in a new color option of Dark Green to complement best selling Dark Purple and Classic Black.
Intended for men to wear when making love, Lelo’s revolutionary couples’ rings have gained the company a reputation for product innovation. Following the success of Lelo’s BO (a rechargeable couples’ ring), the original TOR introduced variable vibration patterns to products of this kind and improved the power of vibrations still further.
For more information, please call (212) 966-0024 or go towww.lelo.com

About STOREROTICA Magazine
STOREROTICA Magazine was formed in October, 2008, when the company merged its two successful publications: TEEZE Magazine and ADULT STORE BUYER Magazine. STOREROTICA Magazine is a niche publication geared toward the owners and buyers at intimate apparel and adult retail stores. The magazine is more about what happens within the four walls of those retail stores than what happens outside. STOREROTICA’s editorial focus is almost exclusively on store operators and decision-makers — how to make more money, how to simplify operations, how to manage inventory and personnel, how to avoid legal problems and how to grow your business. Unlike any other publication, STOREROTICA Magazine doesn’t only tell store owners about the latest and hottest products on the market, it also tells them how to sell more of those products. Every issue is packed with business advice columns, retail strategies, informative B2B articles and targeted industry news that store owners and buyers keep and refer to all year long. For more information, please visitwww.Storerotica.com.   

via McPete Sez Newsletter.

LELO

Swedish designer brand LELO showcased its latest line of luxury intimate apparel at CURVEXPO New York from February 21-23, only weeks after a hotly anticipated Paris debut at Interfiliere.
The Sussurra Pearls Collection presents an entire line of 
original designs handcrafted in luxurious suede and silk satin,
ranging from classic intimate apparel pieces to fine erotic jewelry and bedroom accessories. Inspired by a balance of the
romantic and risqué, all pieces are wearable for intimate occasions and as striking accessories adaptable all day. Each design features genuine pearls for an ultra-indulgent embellishment to top off the look of intimate luxury.
CURVE NY attendees were privy to a complete preview of the brand-new Sussurra Pearls Collection, which has already enjoyed an excellent reception at its recent Paris premiere. Private viewings are also available for booking at the LELO Showroom in Manhattan, located at 580 Broadway, Suite 1011. This third installment in the Sussurra intimate apparel collection comes just a year into LELO’s initial venture in the lingerie and bedroom accessories industry.
LELO US Sales and Accounts Manager Eliane Said looks forward to interacting with industry peers: “We’re thrilled to return to CURVE NY with yet another collection to share. It has been a delight to receive all the fantastic feedback from all who’ve been impressed with our stunning Sussurra designs. We can’t wait to hear the responses to LELO’s latest collection!”
LELO is the world’s leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through luxurious bedroom accessories, massage oils, soy massage candles and a premium line of silk intimate apparel. LELOi AB is the Swedish company behind LELO with American headquarters in San Jose, also holding the Intimina and PicoBong brands under the LELO group.

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