Tag Archives: lingerie business

Business and Technology: What’s the value of Facebook to your business?

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         by the Gozooko Guys
(Bryan and Karl)

Yes, another article on Facebook, but we aren’t talking about the stock price value. We want to know what the value of Facebook to your business is, what are you getting out of updating your Facebook page and engaging with customers on Facebook (if you are). There is no doubt that there is some value in being on Facebook, but the question is how much time should you invest in it? You can only answer that question if you know how much sales revenue it is driving in your business. Unless you are a business such as Zynga, which makes money from selling games on Facebook, you probably aren’t getting direct revenue. A recent survey from eVOC insights showed that for those who have “liked” a brand on Facebook, 47% said it had no influence purchasing and 41% said they were somewhat more likely to purchase, and 13% said they were much more likely to purchase, (yes, that is 101%, but that is because they rounded the numbers). So with these numbers in hand we started asking businesses we know who use Facebook what they have been getting out it. These businesses each generate respective revenue, they simply could not tie any of the likes or comments directly to a customer they did not have before being “liked” or commented on Facebook. Our impromptu survey was not scientific, but nonetheless interesting. While some businesses may be getting revenue out of their Facebook page (and we would love to hear from those who are), you need to take a look at what your business investment spends on Facebook and see if it is worth what you are spending, (remember, your time is not free.) One thing we know for sure, all those investors who purchased Facebook stock are not getting what they expected from their investment. Make sure you are.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.GozookoGuys@gozooko.com  

via McPete Sez Newsletter.

Three Easy Ways To Build Upselling Into Your Lingerie Business

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                        by Holly Jackson
Every designer and boutique owner that I know struggles with one big issue: how to sell full sets of lingerie. Brick and mortar stores frequently struggle with customers who are reluctant to buy both a bra and the matching panty, while online retailers worry about buyers who are nervous about buying a bra before being fitted into it. In some cases, online buyers are much more likely to buy a pair of panties than the full set.

If any of this sounds familiar, keep reading. Today I’m going to give you some quick tips on up selling in general, and how upselling can really help your bottom line.

1. Offer a discount if they complete the set.

This works for both brick and mortar boutiques and online stores. If you’re an online store, simply tuck a classy coupon in offering a small discount on the remaining item or items in the set. You can also make this a policy at your brick and mortar boutique, which may encourage women to pick up the whole set even if they don’t strictly need it.

I’ve seen this work really well around holidays and special occasions as well. One designer offered a large discount off a six piece set this past Valentine’s Day, which I thought was brilliant.

2. Shift your customer’s mindset.

Many women feel like buying a bra is like going to the hardware store: it’s difficult, intimating, and all you get at the end is an expensive tool. While the popularity of nude t-shirt bras won’t ever diminish, encouraging your customers to get out of their comfort zones and see themselves in a new light can help up your sales. Women are more likely to purchase a full set that they feel sexy and powerful in than a basic set. Sexier or more fashion forward sets can also be a great way to introduce extras like garter belts and different types of stockings. If you’re an online boutique, make sure that you’re showcasing fashion forward and colorful options along with the tried and true basics.

3. Offer different options for different personalities.

I am friends with dozens of women who are lingerie lovers, and we all have very different tastes. We’ve all got different personalities, and upselling to each of us would require a different offer. Some would accessorize with handcuffs or pasties, while some would go for practical stockings and a small bottle of lingerie wash in case of emergencies. It’s obviously not practical to have a set of combinations for every person, but there is a way to bring different personalities into your marketing.

Honestly, this is where a copywriter (or at least a professional ghost blogger) can come in handy. Make sure when you’re blogging or using social media that you’re also presenting options that appeal to a range of personalities, ages, body types, and budgets. This can be done with a quick outfit post or a gift guide that encompasses many different types of customers. Either way, a wider variety of fans means a wider variety of sales.

Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well asMcPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry.
Holly can be found tweeting @thefullfigurechest, here on Facebook, and reviewing the newest full-busted lingerie at her blog,  www.thefullfiguredchest.com. Her list of copywriting services can be found here.

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