by Ali Cudby
As part of the Fab Foundations mission to enhance retailers and help them serve their customers, each month we profile products that are new in stores. This month we look at a few new entrants for the full-busted woman.
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Sometimes, at Curvexpo, I see something that is truly exciting – it’s new, it’s different and it’s a product that will help women find a specific solution. A couple shows ago, seeing the Panache sport swimsuit for the first time, was one of those moments. The Panache sport bra has been a fan favorite since its launch a few years ago. Integrating that sports bra into a swimsuit marks Panache’s entry into the “Sport” category means the same award-winning technology from the Panache sports bra is now available in the pool. Full-busted swimmers have had an increasing number of fashion swim items, and having something for athletic swimming is a welcome extension, whether training for a triathlon or simply swimming for a little exercise.
The Panache sport swimsuit is available in sizes 28-40, D-H.
The fashion-forward and wallet-friendly Lunaire brand offers the Raquel to the full-bust woman, as part of their Simply Sexy by Lunaire line. The bra is a European semi-demi, 3-part cup featuring a lace top cup and strap, with an animal printed microfiber bottom cup. Red embellishments stand out against the fabric for a pop of color. From a fit perspective, the cup’s side slings keep busts inside the rib cage, and firm straps help ban the bounce.
Available in 34-40C and 32D-40DDD. Bottoms in S-XXL.
Shock Absorber Active D+ Flexiwire
Leading sports bra brand Shock Absorber has a new option for full-busted women looking for the perfect sports bra to pair with their exercise regime – perfect for the New Year’s Resolution time of year!
The sports bra features an advanced, flexible underwire for optimal comfort.
Fans of the bestselling non-wired version – N109 Active D+ Classic Support – will appreciate having a choice of non-wired and wired styles. The bra offers wide, padded adjustable straps, and a soft, wide underband for comfort. The non-rub, 3-row hook & eye closure mean floor work without hooks and eyes digging in uncomfortably. Of course, this new style incorporates the performance fabrics with moisture wicking and breathability that customers expect from Shock Absorber.
Sizes begin with 30D and go to 38H.
Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company.
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook. To learn more about bras that fit, download a free chapter of Busted!