The swimwear technology offers control around the upper
back area, bustline, hip areas and stomach
Lands’ End has introduced what it claims is an “exclusive” new swimwear technology that knits varying levels of tension control into the lining of its swimsuits.
The Sears Holdings-owned apparel company said the idea for swim shaping technology came from the latest high-tech athletic wear, which offers body mapping performance properties.
The technology incorporated into its Shape & Enhance collection includes low tension control at the upper back area, medium tension control at the bustline and hip areas, and maximum tension control at the stomach.
Lands’ End said it attempted several designs and swimsuit prototypes over the last two years.
“The Lands’ End Shape & Enhance collection is not about completely transforming a woman’s figure, but rather provides a little extra help to achieve a flattering swimsuit appearance,” said Lands’ End swimwear merchandise manager Erin McCormick.
“Women will not only look beautiful and confident in this innovative swimsuit assortment, but they will also be more comfortable and have a range of movement and freedom not always associated with shaping swimwear.”
The collection includes swimsuits and tankini tops as well as bikini bottoms, with prices ranging from US$69-169.
Bordelle, the luxury lingerie brand famous for their strappy, vintage-inspired, hourglass designs, is ready to take control of their swimwear world with their debut collection. Inspired by Bond Girls (particularly Ursula Andress’ unforgettable coming out of the water scene), Bordelle’s new swim collection is all about combining confidence with grace and sex appeal (and a touch of 18k gold hardware). All styles are based on Bordelle’s signature silhouette with a touch of luxury bondage.
And just in case you’re wondering, this isn’t the kind of swimwear that’s only meant to be seen. All pieces are made from stretch jersey and are sun, sand, and surf ready. The debut range is available online now at bordelle.co.uk and will soon be sold other fine boutiques.
***Treacle is a 25 year old knickers junkie who started writing because her friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers. She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***
March 26-27, at the Hong Kong Convention and Exhibition Centre
For the 7th consecutive year, INTERFILIERE Hong Kong
will make its mark as the leading sourcing platform for
intimates and swimwear on March 26-27, 2013 at the Hong
Kong Convention and Exhibition Centre.
This edition the organizer, Eurovet, is launching their new theme ‘BRING INNOVATION TO LIFE’.
Each year many novelties are introduced at the Hong Kong show and its Trend Forum as it brings together the industry professionals & decision makers from all over the world.
With the focus on innovation, INTERFILIERE Hong Kong is pioneering a project on cosmetic textiles in Asia.
Following the success in Europe, new technologies such as the micro-encapsulation technology used mainly in shape wear and on the slimming market will be put forth through a range of events during the Hong Kong show.
For the 2013 INTERFILIERE Hong Kong edition, over 170 exhibitors from 13 countries are expected while the emphasis is set on boosting the diversification further and providing a range of industry hot-topic seminars on trends, new technologies, machinery and much more…
Located at the heart of Asia, Hong Kong has been an excellent business platform with renowned expertise in the intimates and swimwear sectors. Covering the full spectrum from fabrics, accessories, laces, embroideries to OEM/ODM, machinery and textile designers, in 2013, INTERFILIERE Hong Kong will bring a unique combination of international and local exhibitors.
As a trendsetter within the intimates and swimwear sectors, the 4 INTERFILIERE shows combine innovation, tradition and the most high-performance expertise gathered through its 28 years of global presence with INTERFILIERE trade shows in Paris, Shanghai and Hong Kong.
Visit www.interfiliere.com to find out more about our global offer and stay up to date with the upcoming INTERFILIERE Hong Kong show.
-All under one roof at INTERFILIERE Hong Kong-
March 26-27, 2013 (Tuesday – Wednesday)
09:30 – 18:00
Hall 5G, Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Fabrics, Laces, Embroideries, Accessories & Trims,
, Textile Designers
, Textile Machinery
Go to http://www.interfiliere.com/ for more information