Tag Archives: the full figured chest

Three Reasons to Create Your Press Kit (And Dump Your Outdated Press Releases)

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                     by Holly Jackson
If you’ve looked at lingerie marketing lately (or if you are someone who works with lingerie companies and PR agencies) then you’ve probably seen where email marketing trends are going. More and more companies are sending around slick PDF press releases filled with photos, and the smart ones are jumping on the press kit bandwagon. Press releases have an expiration date, which leaves many companies wondering what to send out when someone asks for more information about them or their products.

Savvy lingerie business owners are creating press kits in addition to press releases to cover this gap. A basic press kit consists of three pages: one full of biographical information, one small product catalog, and one page full of media mentions. This information is collected and turned into a graphically pleasing PDF that can be used by editors, bloggers, and potential stockists who are interested in your company.

Press kits are all the rage now, but making them stand out still takes some work. Here are some quick tips to make the press kit work for you and your business.

1. Find a hook.

You’ve probably got a company bio on your site. It’s tempting to just copy and paste that into your press kit, but take a minute and evaluate it from an objective perspective first. Does your company bio or information have a way to hook your audience? What about it encourages someone to read the rest of your press kit or contact you for further information?

If you can’t answer these questions, you need to rework your company or personal information to make it engaging as well as informative. Think about what would catch someone’s eye after a long day of reading their email, and then lead with that.

2. Pick your best product shots instead of your most recent ones.

Most people are tempted to fill their product page up with their recent products. After all, they’re new and all of your marketing is focused on them. Unfortunately, this gives your press kit a shelf life of exactly one season.

Remember that what you’re showing people should be a “best of” compilation. You want them to see what your company is about, not just what you’re about right this minute. Pick your best pieces from previous years and from this season, and show them off proudly. After all, your company is about more than your current season. Showing your products throughout the years assures people that you’ll be around for the long haul, and that you have a strong history behind you.

3. Everyone needs media coverage.

I have lots of small lingerie businesses that come in and worry that they don’t have any media mentions. Luckily, this is an easy problem to fix for lingerie companies. Bloggers have become a driving force behind lingerie sales, and many have a large fan base that you can tap into. Make sure that when you approach a blogger you make the pitch personal, and ask nicely if you can send them a sample for review. Mostly bloggers will be happy to try new things, and will write favorably about your products. This helps you create web traffic, sales, and gives you a shiny new media mention for your press kit.

Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well asMcPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry.
Holly can be found tweeting @thefullfigurechest, here on Facebook, and reviewing the newest full-busted lingerie at her blog,  www.thefullfiguredchest.com. Her list of copywriting services can be found here.

http://www.mcpetesez.com/may12012-3.htm

Bra Review: Kris Line

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                       by Holly Jackson
I was thrilled to finally get to try on a Kris Line bra, especially after viewing their gorgeous fashion line at Curve NYC. There’s lots to love about Kris Line. They currently offer two lines, one fashion and one basic. Their current cup size range runs from A to N, and they’re hoping to expand it to an O cup in the future. Their designs are fresh and modern while still retaining some beautiful and classic elements. I’ve spent a fair amount of time this year researching the truly incredible Eastern European bra market, so I was excited to try a designer who was so well respected within it.

The lovely Santa LaBellman shipped me two bras from the Kris Line basics collection: the Brilliant bra in black, and the Pearle bra in white. Both bras were 34JJ’s, since I’d followed Santa’s advice and gone up a cup size.

The first thing that struck me when I took the bras out of the box were that they each had five sets of hooks on the back. This isn’t the most popular thing to do among designers, but I love how practical it is. Even if your size goes up or down a little, you don’t need to switch into a whole new bra. I wear a 32 band in lots of bras, but the 34 band felt fine on the third set of hooks. I was glad that I’d followed Santa’s advice about the cup size, as my normal J cup would not have worked. She says that most women have to size up a cup to find a proper fit.

Kris Line bras are both elegant and fun, which is a hard combination to come across. The Pearle bra features a beautiful satin fabric section with a small amount of padding with a sheer section above it and delicate lace at the top. The Brilliant bra is a more traditional unpadded bra, but the prominent floral embroidery sets it apart from the pack. The shape the bras provide is slightly pointer than some of the popular UK brands, but the pointy shape disappeared under a shirt. The brand almost feels like a more grown up version of some of Curvy Kate’s designs, which gives them high marks in my book.

I tried each bra out in multiple situations, from a cocktail party to chasing my dog. My bra straps never slipped, and the bra didn’t shift at all after hours of wear. If you’re very fair skinned, their white color also works well in place of a nude bra under thin shirts.

I deeply appreciated Kris Line’s use of strong underwires and fully adjustable straps, especially as a larger cup size. I also didn’t have a problem with the wires digging in under my arms like I do with lots of other brands, so if you’re someone who struggles to find shorter wires then Kris Line bras will be your new best friends. The average Kris Line bra costs $88 or so, which makes them competitive with other brands that are popular in the US. Their incredible size range also makes them one of the three best brands on the market for women who are an H cup or over.

I love these two bras, and I fully intend to purchase several more from their creative and colorful fashion line next!

Kris Line bras can be purchased by individuals and wholesale accounts by contacting Santa LaBellman at 407-620-3442. She is currently the only US distributor for Kris Line.

Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well asMcPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry.
Holly can be found tweeting @thefullfigurechest, here on Facebook, and reviewing the newest full-busted lingerie at her blog,  www.thefullfiguredchest.comHer list of copywriting services can be found here.

http://www.mcpetesez.com/april12012-3.htm