Aubade 
Launches its Collection for Men!
Aubade love men in all their varieties and offer them a choice of boxers, resolutely chic and naughty.
Share his humor, tell his story, affirm his personality…. These styles are adorned with ‘endearing’ and evocative motifs – Jail, Pin-Up, Stamps and Handcuff prints create a modern look.
Aubade’s boxers will surprise you with their daring comfort and originality… to share without holding back.
For more information go to www.aubade.com
Tag Archives: underwear
Hanesbrand Cuts Debt
Apparel company Hanesbrands ended fiscal 2012 with a near doubling in net profit following a reduction in debt and its exit from under-performing businesses.
A 5% fourth quarter sales increase helped the US-based sock, T-shirt and underwear maker to post full-year revenues of $4.53bn, up 2%, but full-year net profit fell 38% to $164.7m.
Innerwear was the biggest contributor to the full-year results, growing operating profit by 18% and boosting sales by 3% (and 7% in the fourth quarter).
Outerwear revenues were up 6% in the quarter and 2% for the year, but international sales fell 1% on the year, hit by performance issues and exchange rates.
“We had a very successful year under difficult circumstances,” said company CFO Richard Moss.
“We managed through a $160m cotton inflation bubble with a successful pricing strategy and came out stronger, more innovative and more profitable.”
Chairman and CEO Richard Noll highlighted financial measures taken during the year, saying: “By reducing bond debt by $750m over the past 13 months, we have ended our era of high debt leverage, and the momentum of strong results in the back half of 2012 positions us well for continued profit growth in 2013.”
Hanesbrands is forecasting net sales of $4.6bn in fiscal 2013, operating profit of $500-550m and earnings per share of $3.25-3.40.
BCBG Max Azria, Trimera to Launch Intimates Range
Women’s wear firm BCBG Max Azria Group is teaming up with Trimera Group to launch an intimate apparel collection.
The range, which will include underwear and loungewear, will be available in BCBGeneration stores from September and distributed through global specialty and department stores.
Loungewear pieces include lightweight french terry, micro-modal spandex and cotton stretch, while underwear comes in various designs. Prices will range from US$29 to $60.
The news follows a licensing agreement between the two companies to market and distribute swimwear globally under the BCBG Max Azria and BCBGeneration brands.
Male Power Lights Up the Night
Underwear now has an under glow.
Male Power is pleased to
re-introduce their Neon Mesh Collection.
These bright and colorful undergarments set the right tone for fun and frolic. Customers may choose from four different styles: mini pouch short, jock, micro thong and mustang bikini. All are available in lime green, orange, pink and yellow, colors that are as blazing as passion itself.
Neon Mesh underwear features the Male Power black logo waist and leg elastic, so it looks great against the skin and feels even better. The fabric is sensationally soft, but it beautifully contours the body. In short, you can’t go wrong with these shorts.
Market demand for neon fabrics has spiked, and so will your sales when you place this collection on your walls and display racks. It is a shining example of Male Power’s superior style and innovation.
For more information, check out Male Power’s comprehensive web site for more details: www.malepower.com