ADDICT EXPOSE: NYC Brand Tour: Hanky Panky, Natori, Wacoal Europe, Le Mystere & Panache

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NYC Brand Tour: Hanky Panky, Natori, Wacoal Europe, Le Mystere & Panache

Fantasie 4

As you may have guessed, lingerie market is an incredibly busy time of year. Between attending Curve (the major lingerie tradeshow), visiting ateliers, and going to all the meetups (such as the one TLA hosted last season for POC and LGBTQIA lingerie professionals), the week is packed solid.

Every year, there are brands I miss out on because there’s just too much to see at once, but this year I happened to skip almost all of the major brands. I’m talking names like Natori, Wacoal Europe (formerly Eveden Group), Panache, Hanky Panky, and Le Mystere. Basically, the brands you’re most likely to see in your local mall or department store.

While these names aren’t known for being the most editorial or directional, it is a bit hard to discuss what’s next in the lingerie industry without sharing what you’ll actually be able to buy. So I came back to Manhattan roughly a month or so after February market to have a few casual meetings with the heavy hitters of intimate apparel.

Unlike Curve, where the pace is frenetic and the race is on to get the most orders before the end of market, individual, post-market appointments allow for a more leisurely pace. Not only is there an opportunity to examine the lingerie in detail (perfect for someone like me who loves lace and embroidery), there’s also time to talk about what’s coming up for the brand and what trends and patterns they’re noticing in the larger world of intimate apparel (because working for a brand that produces millions of units is very different than running a label that produces dozens).

While I didn’t photograph everything I saw, key highlights from this trip for me were the new Natori ‘Feathers’ stockings, Hanky Panky’s beautiful ‘Ziegfeld Follies’-inspired story, Le Mystere’s lacy ‘Sophia’ bodysuit, Panache’s highly-engineered 5-part bra cup (supporting up to a J cup!), and Elomi’s brilliantly bold embroidery.

When covering market, there’s always a tension between featuring what’s new and exciting and featuring what you’ll be able to find in a store. I hope this follow-up piece helps to give you a more complete picture of what’s next in the world of lingerie.

Do you have a favorite set from one of the big brands for next season? If so, what is it?

Natori :

Natori Cut and Sew Feathers Bra

Josie Natori Lace Bra Set

Josie Natori Embroidered Bra Set

Natori Feathers Hosiery

Le Mystere:

Le Mystere Bodysuit

Le Mystere Sophia White

Le Mystere Sophia Lilac

Le Mystere Sophia Silver Grey

Le Mystere Sports Bra

Wacoal Europe (formerly Eveden Group – Freya, Fantasie, Huit, Goddess, Elomi):

Fantasie Lace Bustier Corset

Fantasie

Fantasie 3

Goddess

Elomi

Freya

Freya 2

Huit

Huit 3

Hanky Panky:

Hanky Panky 2

Hanky Panky 5

Hanky Panky 4

Hanky Panky 3

Panache:

Panache 6

Panache 4

Panache 3

Panache

Jenna Ivory Graces Cover of ‘Strip LV’ Magazine

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Penthouse Pet & Marilyn Monroe Lookalike Also Featured in Tease Video by SLV Photographer Scott P. Santodonato!

Jenna Ivory graces the cover of StripLV Magazine’s May issue. The beautiful blonde porn starlet and curvaceous Penthouse Pet treats her fans to a gorgeous pictorial in the Las Vegas art and lifestyle magazine, shot by photographer Scott P. Santodonato, entitled “Me, U and Hennessy.”

“I loved shooting for StripLV Magazine,” says Jenna. “Scott is an amazing photographer with a wonderful aesthetic, and it was an honor to be shot by him. The entire magazine is gorgeous and exciting; I’m thrilled to be a part of this issue.”

Jenna Ivory Strip Las Vegas

“It was a great pleasure shooting Jenna. She drinks in the camera just like Hennessy, and the camera sips her in like the warm cognac that she is,” says Santodonato. “Jenna exudes raw sexuality, framed with classic curves and beauty.”

To view Jenna Ivory in StripLV’s May issue, visit http://striplv.com/. Fans may also enjoy the exciting tease video of the all-natural blonde, produced and directed by Santodonato. To view the video, entitled “Pill Me,” visit https://vimeo.com/165682043.

Fans may follow Jenna Ivory on Twitter at https://twitter.com/JennaIvoryxxx, on Facebook at https://www.facebook.com/jennaivoryofficial, and on Instagram on www.Instagram.com/TheJennaIvory.

About Jenna Ivory:
Jenna Ivory, originally from Tacoma, WA, was born June 13, 1993. Like a true Gemini, there are two sides to the ivory skinned beauty, one a glamour girl and the other a dirty vixen, and the fans have responded heartily. The beautiful, curvaceous blonde was nominated “Cutest Newcomer” for the 2015 AVN Awards and has worked for several huge companies in her short time in the industry – most notably, starring in the porn parody, “Orange is the New Black XXX” as the lead, “Piper Kerman,” and the legendary porn star Seka in “Night at the Erotic Museum XXX,” which garnered her more award nominations. Jenna’s passion for modeling has been celebrated in Penthouse Magazine’s June 2016 Pet of the Month photo shoot, the covers of Xtreme Magazine, Xcitement Magazine, and, most recently, the cover of StripLV’s May 2016 issue.

 
SOHMcPete

The Addict Expose: Else Lingerie Spring/Summer 2014

                           by Cora


We’ve featured Else Lingerie a time or two on the blog before. Unlike many of the labels we share, I wouldn’t call Else Lingerie an especially cutting edge or avant-garde brand. If anything, they’ve gotten more commercial over the last couple of years (check out this chevron set and this chevron set to see why I fell in love with them several seasons ago). However, they are remarkably consistent, and their aesthetic fits in well at high-end, yet still mainstream, stores like Neiman Marcus and Anthropologie (i.e. places looking for something a little bit different from the norm, but still marketable to the average American – read: conservative – woman).

That said, I do wish Else Lingerie was taking more risks now and exhibiting some of the playfulness and artistry I saw in their first few seasons. But I also understand the pressure of the market and the need to create a line that sells (as opposed to only moving when on sale). As several of my lingerie industry friends have pointed out to me, what I’m attracted to as a lingerie blogger (and someone who’s immersed in the subject everyday) is not necessarily the same as what the average woman is looking for. I want new, exciting, and interesting but many, many women want safe and simple…and a brand like Else is about as modern
and inspired as they’re going to get. That’s not so much a criticism of the collection as it is a rueful commentary on how lingerie is often perceived in society.

In summary, there’s nothing wrong with Else Lingerie. In fact, they’re doing a lot right. If this was my first exposure to the brand, I’m sure I’d be smitten. It’s just hard not to feel like something’s getting lost with each subsequent season here. And though I understand why, I can’t help but miss their more adventurous past.

What do you think of Else Lingerie? Are there any looks you like? And do you have any thoughts on the balance of a designer’s vision with the practicality of what sells?

***Cora is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.

The Addict Expose: Dollhouse Bettie 2014 Collection Preview


                    by Cora

Dollhouse Bettie has been on my favorite lingerie stores list for ages. I’m talking before I started the blog. I really like how they bring authentic vintage, retro pinup, and modern day lingerie all together under one roof. I imagine it’s a lot harder than it looks to maintain a really cohesive, coherent brand when you’re stocking lingerie from so many disparate brands (not to mention time periods!), but Dollhouse Bettie does it wonderfully well.

Lately, they’ve been adding more and more in-house designed products, and I’m really excited to announce the debut of Dollhouse Bettie’s own range, which they will be exhibiting at market next week. Of course, many of these items are in their shop already (like the Stella Marais), but the notion of other boutiques stocking these pieces is really quite quite exciting. Oh! And they’re also made in San Francisco by a small team of seamstresses, so if ethically-produced fashion is important to you, add this label to your list.

I had an opportunity to view the final collection and sketches during a brief trip to San Francisco this month (if you follow me on Instagram, you may even recognize those sketches), and it’s really intriguing to me how much the final, end product looks like the original concept sketch. Speaking of sketches, I would love to have any one of these framed and put on my wall. They’re simply beautiful in their own right.

Favorite looks for me include pretty much everything in the ‘Atomic’ range (those red/black pieces), though that sweeping gold, floor-length dressing gown (from the Satine Collection) is pretty amazing too. The remaining two lines are the ‘Juliet’ range, made from beautiful white lace with soft pink accents, and the aforementioned ‘Stella Marais’ range which is navy and white striping. What do you think of their debut collection? And do you wish more boutiques designed their own lines?
































***Cora is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.