Video by Fernando Cuestas of Nandovision
Curve New York was held February 23-25 at Javits Center North.
Lingerie and swimwear brands and accessories came together to show their new collections to store buyers. Here is a sneak peek into the show.
Look for video interviews and booth photos in upcoming issues of McPeteSez.
Photos by Andrew (ADW)
Pictures by Fernando Cuestas of Nandovision
For more information on CurveNY go towww.curvexpo.com
Distributor Prepares Retailers for the
Eldorado, an award-winning distributor of pleasure products, party supplies and lingerie, has released its 2014 Party & Bachelorette catalog featuring the latest party games, novelties and supplies. The Party & Bachelorette catalog was created to be customers’ guide to all the best party and bachelorette products.
“Party and bachelorette items continue to be extremely popular with our customers. This hot catalog buying tool can be used to see what is popular and purchase products that will make you and your store more successful,” says Eldorado CEO, Larry Garland.
The 2014 Party & Bachelorette catalog from Eldorado features items from Pipedream, Candyprints, Hott Products, and more.
Eldorado’s 2014 Party & Bachelorette catalog ships this week.
An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of giving all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado — an industry leader with legendary prowess. For more information please contact Eldorado’s sales department at 800-525-0848, or firstname.lastname@example.org or visit www.Eldorado.net.
There will be many overviews of the recent CurveNY show that will look at the fashion, the trends, and the key color of the Autumn/Winter 14 season. (Spoiler alert – it’s purple.) This is not one of those articles.
In giving retailers tools to help their businesses grow and thrive, the focus here is beyond the pretty – on the stories you may not have caught, but should understand for your business and for a deeper appreciation of the lingerie industry overall.
There were three brand-based stories that stuck with me in walking the corridors of Curve, all of which featured established brands and their unique positioning in the marketplace.
Did you notice anything different in the Simone Pérèle booth? It may not have been obvious, but the iconic French manufacturer just went through a rebrand. The new logo takes the previous Simone Pérèle ribbon and weaves it into an “SP” presenting the lingerie like a gift. That same “SP” can be found on each new bra.
It’s the description of the brand that really reveals the difference. The “old” Simone Pérèle was an ode to the heritage of the brand – the craftsmanship and history underscoring what it could do for a woman. The new positioning is all about the woman herself. “Be Yourself. Feel Beautiful. Try the impossible. Love your body. Embrace your unique femininity…” are just a few of the phrases in the catalogue to evoke this more modern, empowered Simone Pérèle woman.
Celebrating 100 years of quality, Velrose Lingerie was a great reminder that the lingerie we focus on at Curve does not always paint an accurate picture of what the American woman buys. The 17005 brief is their #1 seller. This brief is the definition of a basic at the very affordable 3 for $9 (MSRP). While it’s easy to be seduced by the luxury lingerie in the corridors of Curve, it’s a worthwhile reminder to stay focused on the customer, and what they really want. Sometimes, customers want high quality, value basics in comfort styles. Shadowline has a proven heritage of delivering on that brand promise.
It has been interesting to watch the evolution of the collections by Andres Sarda over the past few years, since the acquisition by Van de Velde. The luxury Spanish brand has been seeking the optimal balance between their design roots and the fit expertise behind Van de Velde’s brands (Prima Donna, Marie Jo, etc). This season, Andres Sarda hit its stride and found that ideal marriage of form and function. Edgy color choices and delicate patterns that are wearable on a wider range of bodies. People are sitting up and taking notice – which is why Andres Sarda was named the ‘Paris Capitale de la Creation 2014 Designer of the Year’ At Salon International de la Lingerie.
A stellar line-up of entertainment is planned for the 11th annual Greenbrier Valley Polar Bear Plunge, including a stunt plane flyover, a bluegrass band and the Greenbrier East High School JROTC Color Guard.
The March 8 Polar Bear Plunge, held at the Blue Bend Recreation Area in the Monongahela National Forest, has a 1 p.m start time and is a benefit fundraiser for the Child and Youth Advocacy Center of Lewisburg, a non-profit that agency that interviews and counsels sexually abused children in Greenbrier, Monroe and Pocahontas counties and aids in the prosecution of offenders.
Professional stunt pilot Scott Yoak, who lives in Lewisburg, will get the festivities started by performing a flyover of the event in his vintage Korean War plane, known as a Navy T-34 Mentor. During the airshow season, Yoak performs all across the United States and also does flyovers of professional football and baseball stadiums.
Yoak is the son of the late Bill Yoak, a professional movie stunt pilot, who also rebuilt and re-fabricated planes, most notably the Quicksilver P-51. Scott Yoak said the 1956 Navy T-34 Mentor he will be flying at the plunge is capable of speeds up to 240 m.ph.
“It’s a sweet little airplane and very maneuverable and it was used as the advanced training plane for the Navy for the Korean War,” Yoak, who has been flying for over 12 years, said. “I’m proud to be part of the annual polar bear plunge and can’t wait to get out there.”
After the plunge, the local Half Bad Bluegrass Band will be playing at the large shelter inside the Blue Bend Campground. The Half Bad Bluegrass Band was started back in 2005 by John Lively, of Dawson, as he and friends would gather around an old coal stove in his barn loft to play music.
Lively plays the banjo, his wife Heather is on lead vocals, and other band members include: Mike Estep, dog house bass; Lee Mack, mandolin; and Grant Bennett, lead guitar. The group has released three CD’s.
Cadets from the Greenbrier East High School JROTC Color Guard perform the national anthem on the swinging bridge at Blue Bend during the 2013 polar bear plunge.
Photo courtesy Connie Manchester.
“We call it upbeat bluegrass with maybe some newgrass mixed in there,” Lively said. “These are songs that everybody knows the words to and you could sing them with your 80-year-old grandmother or your five-year-old son.”
Steeped in tradition, the plunge will also feature the Greenbrier East High School JROTC Color Guard, with a trumpet performance of the National Anthem performed on the Blue Bend swinging bridge. With the backdrop of the beautiful mountains and Anthony Creek, the performance of the cadets is sure to bring a tear to your eyes.
Making her second appearance at the plunge is Penny The DJ (aka Penny Curtis). Penny will be on the spectator’s side playing music before and during the plunge. She also serves as the MC for the event.
This year’s food vendor will again be When Pigs Fly, featuring BBQ sandwiches and drinks. Professional Security Services, of Lewisburg, has been hired to handle security for the event.
The plunge was named a Top 20 event by the Southeast Tourism Society for 2014. Last year, over 130 plungers braved the 36-degree waters of Anthony Creek to raise funds and create awareness about child abuse in our local communities. In the past six years, the club has raised almost $40,000 for the CYAC. As always, 100% of the proceeds benefits the CYAC. For information on how to sponsor a plunger, call 304 645 4668.