McPeteSez Celebrates 15 Years


15 years ago, Peter McKeown, retired from lingerie sales and started The McPeteSez Lingerie Newsletter. 
When he started this company he had a vision of keeping in touch with the industry, but he had no idea that one day it would evolve as much as it has. 
McPeteSez was originally just 4 pages with some news, a few jokes and a handful of advertisers. 
With embedded videos, guest writers, McPete Sez Fashion Shows, The Blog and all of the social media – McPete Sez has grown. 
We wanted to thank you, our loyal readers and supporters for making McPeteSez what it is today. 

via McPete Sez Lingerie Newsletter.

The Addict Expose: Dollhouse Bettie 2014 Collection Preview


                    by Cora

Dollhouse Bettie has been on my favorite lingerie stores list for ages. I’m talking before I started the blog. I really like how they bring authentic vintage, retro pinup, and modern day lingerie all together under one roof. I imagine it’s a lot harder than it looks to maintain a really cohesive, coherent brand when you’re stocking lingerie from so many disparate brands (not to mention time periods!), but Dollhouse Bettie does it wonderfully well.

Lately, they’ve been adding more and more in-house designed products, and I’m really excited to announce the debut of Dollhouse Bettie’s own range, which they will be exhibiting at market next week. Of course, many of these items are in their shop already (like the Stella Marais), but the notion of other boutiques stocking these pieces is really quite quite exciting. Oh! And they’re also made in San Francisco by a small team of seamstresses, so if ethically-produced fashion is important to you, add this label to your list.

I had an opportunity to view the final collection and sketches during a brief trip to San Francisco this month (if you follow me on Instagram, you may even recognize those sketches), and it’s really intriguing to me how much the final, end product looks like the original concept sketch. Speaking of sketches, I would love to have any one of these framed and put on my wall. They’re simply beautiful in their own right.

Favorite looks for me include pretty much everything in the ‘Atomic’ range (those red/black pieces), though that sweeping gold, floor-length dressing gown (from the Satine Collection) is pretty amazing too. The remaining two lines are the ‘Juliet’ range, made from beautiful white lace with soft pink accents, and the aforementioned ‘Stella Marais’ range which is navy and white striping. What do you think of their debut collection? And do you wish more boutiques designed their own lines?
































***Cora is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.

STOREROTICA and SIGN Magazine Announce International Partnership


B2B trade journals look to blend adult retail news, products and events from around the globe
STOREROTICA has entered into a strategic partnership with Sign Magazine, one of the biggest European B2B magazines for the adult industry, in a concerted effort to grow market share, broaden general readership and enhance overall advertiser exposure in both publications. By coalescing editorial, adult retailers are guaranteed to experience new areas in the pleasure product industry worldwide.
Based in Delmenhorst, Germany, Sign Magazine is in its fifteenth year of servicing over 10,000 businesses across Europe, Asia and Australia. Sign is published monthly in both a European version (with English language) and a German version to cater to a variety of retailers internationally. 
STOREROTICA, the bi-monthly trade magazine for the US adult industry, has been read by over 6,000 adult retailers, distributors and vendors across the US and portions of Canada for the last seven years. STOREROTICA also hosts the annual STOREROTICA Awards at the ANME Founders Show each July as well as the fall International Lingerie Show. 
“We are looking forward to the cooperation between these two great magazines,” says Patrick Mallaise, Director of Sales and Marketing for Sign Magazine. “This is a unique opportunity to give European customers and readers of Sign Magazine a better understanding of the American market, and American customers and readers of STOREROTICA a better understanding of the European market. We are confident that this will be a win-win-situation for both magazines.”

Beginning with the April issues of STOREROTICA and Sign Magazine, both publications will share industry news, product reviews and other related information regarding each magazine’s respected cross sector, including coverage at industry trade events worldwide throughout the year. 
“Our alliance with Sign Magazine represents a turning point for STOREROTICA,” says STOREROTICA’s Business Development Coordinator Kristofer Kay. “Each issue of our magazine is meant to elevate our advertisers and their products, while providing the most pertinent information to our readership of dedicated retailers. This partnership not only bolsters our goals, but grants us extraordinary access to the rapidly-expanding European adult retail scene.”
Combined, STOREROTICA and Sign Magazine reach close 16,000 adult retailers bimonthly.
For more information on STOREROTICA, please visitSTOREROTICA.com or call (727) 723-8827.
For more information on Sign Magazine, please visit Sign-Magazine.com or call +49 (0) 4221-9345-21.

via McPete Sez Newsletter.

Ann Summers to Sell Knickerbox


Ann Summers is putting the underwear brand Knickerbox up for sale as the lingerie and adult toys company tries to recapture the risqué edge that made it a success story.
The retailer has hired accountants KPMG to run a sale process for the business. It is thought interest may come from big supermarkets and department stores looking to bolster their underwear offering, with Tesco (Frankfurt: TS3.F – news) and Debenhams understood to have shown early interest.
Ann Summers bought Knickerbox, which focuses on feminine and comfortable lingerie, in 2000 for an undisclosed sum. The business was founded in 1986, but at the time of the acquisition the group had posted a £5m loss.

Ann Summers took on the Knickerbox group’s 33 UK stores and has sold the brand in store, online and through its Ann Summers parties, establishing it as a recognised lingerie brand.
Jacqueline Gold, the chief executive of Ann Summers, has run the family business since 1981, after being brought in by her father, David, the co-owner of West Ham United football club.
She widened what was a very male-focused adult brand by introducing Ann Summers parties to circumvent regulations that at the time restricted the display of adult toys, and making it appeal more to women.
There are now more than 5,000 Ann Summers party planners, holding more than 2,500 parties per week.
The group’s fortunes have been revived recently by the success of EL James’s erotic novel Fifty Shades of Grey, and its sequels.
Pre-tax profits rose by 43pc in 2012 to £4m on the back of increased sales, particularly in product lines mentioned in the Christian Grey novels. Ann Summers’ more mainstream products are now sold by the beauty retailer Superdrug.

David McCorquodale, head of retail at KPMG, confirmed the appointment. “The Knickerbox brand has a strong identity and a respected market position. We can envisage the brand sitting with a retailer, pure player or brand owner who can reach a broader sector of its customer base than its current positioning.”
Ms Gold said: “Knickerbox has been a very successful part of the Ann Summers brand for over 13 years and we have made this decision as part of a wider strategic plan that we believe will allow us to experience continued growth and brand development.” 

via McPete Sez Newsletter.