by Luis Paredes
The second edition of the Lingerie Designer Showcase returns this coming February as NY’s premiere venue for independent lingerie designers and emerging brands. Show dates are February 21 – 23, 2012 at the AKA Hotel Residences (on 44th street between 6th and 7th avenues) in New York City.
Newcomers to the Designer Showcase include Priscilla Jade Lingerie by Priscilla Codinach; Toad Lillie, a handcrafted lingerie collection by Laurie Shapiro; Dottie’s Delights by Stephanie Kuhr; Good Night Gilda by Whitney Galitz; the luxury Sleepwear brand Ann Vogue by NYC-based designer Asi Efros and Frances Smiley Lingerie.
Also, returning to the show is the eco-conscious lingerie line, Clare Bare Lingerie and Ombrato Sleepwear by Masako Shirokawa.
“We’re incredibly thrilled to have all of our new and returning exhibitors,” said Luis Paredes, the show’s organizer. “Buyers will absolutely love the designers we have on board and they will have the chance to really get to know them and their collections through the Lingerie Journal in the next two months and finally at the show.”
The Lingerie Designer Showcase is a new lingerie trade show designed to give independent designers and emerging brands the opportunity to meet and do business with buyers in an intimate setting. The show is free for buyers to attend.
“It’s rare in the tradeshow world to get the opportunity to really get to speak directly to designers in such an intimate setting. Some of our newest products are from two of the companies we met at the Showcase and it is absolutely at the top of our ‘must attend’ list for 2012,” said Nicole Cordova of the online boutique GiseleLima.com
It’s a small, affordable and effective show for designers explained Paredes. “Our goal to is to help them succeed by putting the designers first.”
Participating brands are supported at the show by the Lingerie Journal through a mix of aggressive marketing, PR and buyer outreach. On twitter, the show has a dedicated account – @TLJ_Showcase
“Our first show was a huge success for our exhibitors Clare Bare Lingerie, Ombrato Sleepwear and Fun Factory” said Paredes. “We were able to promote and raise awareness of their brands and each of the exhibitors were able to do business with visiting buyers at or after the show.”
One of the reasons for the show’s success explained Paredes, is how affordable the show is to designers looking for a venue that will not eat up their entire yearly budget. Rooms can be shared and costs divided between designers as well.
Luna Logo, owner of the online boutique, mylunakiss.com added, “I think this is wonderful. It’s great that designers get a chance to meet with buyers in this intimate setting. At a lot of convention shows, you don’t get a chance to do that and I think it’s great they get one-on-one time.”
Also on schedule for the show is a seminar for buyers and a networking social at the show to bring together designers and brands. More details will be announced soon said Paredes.
Buyers interested in attending can stop in any day of the show or schedule an appointment on the show’s site:http://lingeriedesignershowcase.com/attendee-registration/
Interested Designers can also get and request more information:http://lingeriedesignershowcase.com/participate/
“We have limited spaces and are almost sold out so if you’d like to join us, please let us know soon,” noted Paredes. “We’re going to make this the best show yet.”
The Show is being sponsored by Eucalan Lingerie Wash; the online lingerie directory, Directory-Sexy.com and Love Me Sugar, a line of vintage inspired sleep masks and accessories.
by Luis Paredes