LIVIAR, Start-up Luxury Lingerie Brand Made in the US, Featured in Beyonce’ Record-Breaking Instagram Pregnancy Announcement
It’s been quite a week at the start-up luxury lingerie brand, LIVIARA. Ever since America’s pop-culture queen, Beyoncé, wore the LIVIARA Powder Blue Dauphine panty in her record-breaking Instagram pregnancy announcement, the LIVIARA team has been happily fielding interviews, fulfilling orders and taking advantage of the unexpected and unimaginable exposure.
Being a part of the #1 Instagram post by Beyoncé herself has tripled LIVIARA’s sales in the past week, massively increased website traffic and catapulted the brand into the spotlight. CEO and Founder Kara Gatto was as surprised as anyone else. “We were ecstatic. We really had no idea that she was going to use one of our pieces,” Gatto said. “We couldn’t be more thankful and we feel really blessed that she made us part of her special announcement.”
The American-made luxury lingerie brand just launched last November and has hit the ground running. LIVIARA does everything – design, manufacturing, logistics and customer service – from their 3-story building in the heartland of the U.S. Although it is anything but a typical manufacturing building. It much more closely resembles a vibrant state-of-the-art workshop with light filled open spaces, exposed hot pink ceilings and large elegant artwork. LIVIARA focuses on supporting the passions of their employees as they create their beautiful collection.
With a staff of 37 employees that currently includes 24 seamstresses, LIVIARA’s mission is to revolutionize luxury lingerie through empowerment, quality, and innovation. LIVIARA understands that luxury begins with quality. Accordingly, each piece of LIVIARA lingerie is made from real silk, the finest lace, and 24-karat gold-plated accessories.
Impeccably designed and hand-crafted, LIVIARA’s lines are created in the spirit of the empowered woman who knows what she wants and how to achieve it. “It was exciting to see Beyoncé wearing one of our pieces because she embodies the spirit of female empowerment which is an integral part of our brand voice,” Gatto said. “She really fits the brand impeccably.” LIVARA believes in the empowerment of every individual to express all sides of one’s self in a culture of acceptance, creativity, and freedom of expression.
Similarly, Marie Antoinette, both the revered and the damned final queen of France, is the inspiration for the 2017 inaugural collection. Literally fit for royalty, LIVIARA’s initial two lines – Beloved and Condemned– captures the storyline of a beloved female gone rogue. Every year, LIVIARA will choose a different revolutionary woman to use as inspiration for their new collection. Each collection will focus on the dichotomy between the soft and romantic and the bold and rebellious.
About LIVIARA: Founder and CEO, Kara Gatto, launched LIVIARA in the spirit of the empowered woman who knows what she wants and how to achieve it. The entire collection is carefully hand-crafted in the United States at LIVIARA’s new state-of-the-art workshop. Initially launching as an e-commerce retailer, Gatto has already expanded distribution to luxury boutiques and plans to further distribution through retail partnerships, as well as avant-garde brick and mortar retail space in select cities in 2017.
LIVIARA is quickly becoming known for their use of high-end materials and unique way of creating powerful bondage style pieces. LIVIARA’s collection of exquisite bras, corsets, panties and garter sets feature the finest lace, indulgent silk, and gold-plated accents. Understanding that emboldened confidence demands a personal fit, LIVIARA intimates are currently available in sizes ranging from 32A-G, 34A-G, 36A-F, and 38A-DD and bottoms from XS-XL. LIVIARA will continue to expand their size range throughout 2017.
Harriet Sugarcookie, the cheeky British adult star whose men’s lifestyle site HarrietSugarcookie.com treats viewers to exclusive amateur content and porn star interviews, brought the treats to AVN’s Adult Entertainment Expo (AEE) in Las Vegas.
In “American Porn Stars Taste Test a Maltesers Teasers Bar”, Sugarcookie introduces the British chocolate bar on the AVN red carpet, offering the velvety candy to porn’s top stars for a sweet taste test.
The bar’s sculpted chocolatey curves got raves: Madam Raven Rae couldn’t help but notice “It looks like a butt… is there a reason for the design?” while Iris Rose (“Oh my God, they look like boobies!”) and Jenevieve Hexxx (“Is that supposed to be a set of tits?”) gleefully evoked another body part.
While Sugarcookie’s crunchy candy was a hit – “10 out of 10 would recommend,” said JoJo Kiss – the petite Asian beauty – armed with her trusty microphone – also went looking for more porn stars to interview while at the adult industry’s premier fan and trade event.
Sugarcookie’s AEE star conquests include meeting her idol Valentina Nappi; “Katrina Jade at the AVNs” discusses the fetish lifestyle, Raven Rocket talks about her experiences the porn industry, Mia Li dishes on the best places to pick up girls and Sarah Vandella gives dating advice.
Sugarcookie, the award-winning British adult star/cam girl whose eponymous website is one of the UK’s top adult online destinations, regularly tops over 300,000 visitors a month, focusing on advice columns, recipes, movie reviews, cam shows, her sex diary, a fantasy football league, as well as XXX amateur clips of the starlet having sex with friends, strangers, up & coming porn stars and her favorite sex toys.
ABOUT HARRIET SUGARCOOKIE:
Adult performer, cam girl, model and lifestyle blogger Harriet Sugarcookie is the very definition of a 21st century porn star. The petite teen Asian beauty from London, England and self-described nerd has parlayed her fresh-faced girl-next door charm into an indie prestige lifestyle brand, harrietsugarcookie.com, chock-full of tech, film, fantasy football, pop culture, personal musings, advice columns and amateur hardcore reality porn with Sugarcookie’s closest friends.
In the short time since Sugarcookie’s 2015 site launch, which has already acquired an impressive 30,000 VIP members keen on enjoying the starlet’s latest NSFW online exploits and free cam shows, the bespectacled ingénue – and former awkward ‘ugly duckling’ – from London, England has blossomed into an independent company boss who calls the shots on the production and distribution of every aspect of her site’s personally-managed content.
Look for new scenes from Sugarcookie with porn stars Aletta Ocean, Anissa Kate, Gina Gerson and Tiffany Doll.
Swimwear Association of Florida Presents SWIMSHOW at the Miami Beach Convention Center July 22 – 25, 2017
Save the Date: SWIMSHOW, the premier swimwear trade show in the beachwear industry produced by the Swimwear Association of Florida, will return to South Beach and the Miami Beach Convention Center for its 35th edition July 22 – 25, 2017. The highly anticipated 4-day annual event will showcase a dynamic array of swimwear, beachwear, resort wear, and accessories collections from emerging young talent and world-renowned contemporary and designer brands. SWIMSHOW, the most respected, comprehensive, and longest running trade show of its kind brings together the most influential retailers from around the globe with the hottest collections of the season.
This year’s highlights include the return and expansion of the Collection, a curated fashion environment strategically placed in the middle of the show floor created for discovering the best emerging and established swimwear designer brands in the industry. The modern and polished platform is created to emphasize each individual brand’s identity with the focus on the product. Buyers will again have the opportunity to engage with brands in a one-on-one unique intimate environment that allows them to gather personal insights into the collections. Retailers will once again experience this beautifully encased luxury oasis, while enjoying champagne butler service, a VIP lounge area, and free access to Wi-Fi available throughout the trade show.
Additional highlights will include amenities such as a dry and braid bar, massages, nail salon for quick touch-ups, henna bar, up-to-the-minute social media engagement, informative trend seminars, and new networking events.
Last year, the prestigious trade show housed over 350 exhibitor booths representing more than 2500 swimwear and ancillary brands expanding the event’s offerings to wider categories incorporating bags, hats, sandals, cover-ups, athleisure and more. A few additional hot-spots were the resort and lifestyle brands that concentrated on the new fashion-focused, beach-to-bar collections. Over 60 countries were represented and there was a 13% uptick in attendance from the previous year.
This year, SWIMSHOW will continue to grow those categories along with featuring a variety of iconic women, men’s and children’s swimwear companies. Attendees will include manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders, as well as buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more.
“At SWIMSHOW, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands,” said SWIMSHOW Director Judy Stein. “Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”
Known as the event that starts the swimwear season in the US, this essential show provides buyers a warm and business friendly environment, an easy to navigate and enjoyable shopping experience, and plenty of opportunities to network and meet with key suppliers. As per the last several years, SWIMSHOW is expecting to sell-out this summer.
Due to the renovation of the Miami Beach Convention Center, SWIMSHOW is incorporating only two exhibitions halls again this year. As per last year, the condensed space required the organization to adapt a more stringent selection process guaranteeing a more cohesive and discerning group of exhibitors. Show organizers are encouraging returning exhibitors to confirm their participation and suggesting new brands interested in participating should submit their applications as early as possible.
In addition to the 4-day exhibit in the Miami Beach Convention Center, special events surrounding SWIMSHOW will include seminars on the latest swimwear and lifestyle trends, Swim Lounge Happy Hour, informal modeling, a daily breakfast bar and High Tea service every afternoon allowing for networking and a slew of very special surprises!
HOURS AND LOCATION
Trade Show Hours:
Saturday, July 22 – Monday, July 24: 9AM – 6PM; Tuesday, July 25: 9AM – 5PM
MIAMI BEACH CONVENTION CENTER
1901 Convention Center Drive
Miami Beach, FL 33139
Halls A & B
About the Swimwear Association of Florida
Founded in 1982, the Swimwear Association of Florida produces and organizes SWIMSHOW, the longest running and most comprehensive annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions. For more information, please visit www.swimshow.com