CalExotics, the world’s most trusted name in pleasure products, brings it all together with marketing, branding and philanthropic endeavors at the Adult Novelty Manufacturers Expo, ANME. The novelty giant was the talk of ANME and attendees packed the booth to get a peek at what’s coming for the 2016 spring season.
“ANME was a complete success. Our customers and show attendees loved all our new products, packaging and marketing support. They were especially captivated with our Living Beyond Breast Cancer partnership and new line of products. This organization continues to touch the lives of so many people. It is an honor to be a part of it and our customers want to join in for such a worthy cause,” says Susan Colvin, Founder and CEO of CalExotics.
CalExotics and Living Beyond Breast Cancer, LBBC, have been partners for nearly 10 years, beginning with the popular Papillon Massager. The company has expanded its partnership with a complete line of female-centric products, Inspire. Inspire is designed to help positively affect the overall well-being and health of women with a portion of the proceeds benefiting this vital cause.
Living Beyond Breast Cancer is a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support. CalExotics kicked off the show with the Inspire collection, culminating with a portion of their show sales being donated to LBBC, amounting to a whopping $18,689.
In addition to Inspire, CalExotics showcased other new collections, Luxe and Hard Vibes. Luxe is a technologically advanced touch sensor vibrator. It features 10 functions of vibration with two touch sensors allowing the user to increase the speed on any function with their own touch. Attendees were astonished at the technology, and placed pre-orders to ensure they would be the first to have it. Luxe also has a display perfect for the retail environment; it showcases product details and gives consumers a hands-on experience to help close the sale. Hard Vibes is a collection of classic, hard style vibrators that brings together best-selling and new styles with cohesive new packaging. It’s broken down into four categories; Mini, Slimline, Power+ and Signature, to aid in merchandising and selling.
New products were also added to several best-selling collections including Apollo, Booty Call, Clitoral Pumps, COLT, Embrace, Jack Rabbit, Kits, Nipple Play, Optimum Power, Power Studs, Pumps, Scandal and Silhouette. Jackie White, Executive Vice President of CalExotics, says, “Our customers loved the new products. We received nothing but positive responses. We are excited to start rolling out the new product starting this month.”
CalExotics showcased its marketing support, placing items throughout the booth giving ANME attendees the opportunity to see the latest from the novelty giant. Displays are available for several collections, including Inspire, Silhouette and Luxe. Signage for all major collections is also available, along with a new supplement, collection brochures and other collateral.
For more information on CalExotics, their products and marketing support, visit CalExotics.com or contact a company representative.
CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world.