pjur Streamlines its Adult Distribution in Australia

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with Calvista and Sugar & Sas  

pjur group has decided to streamline its sales & marketing of pjur adult products in Australia exclusively to distributors Calvista and Sugar & Sas. Starting October 2016 these distributors will be responsible for the marketing and sales of pjur products in Australia.

alexander-giebel-jo-radnidge-from-ss “This new direction will increase the level of support to our retail partners in Australia. We decided to agree on a semi-exclusive contract with both distributors to present our brand in Australia at its best”, says Alexander Giebel, CEO and Founder of pjur group. “We’ve been working closely together with Calvista and Sugar & Sas for many years now and we are very happy to announce this new level of partnership. We are confident that our Australian retail partners will experience the best possible service and supply of pjur products.”

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Australian retailers should now address any inquiries to Calvista or Sugar & Sas. This includes orders and PoS materials.

More information about the two companies can be found at www.calvista.com.au and http://www.sugarandsas.com.

Information about pjur and its product portfolio can be found at: www.pjur.com/au.

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Sportsheets Wins Award

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Sportsheets Awarded 2016

Best US Manufacturer

eroFame Show, Hannover, Germany

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For more information on Sportsheets go to www.sportsheets.com 

Eldorado Partners with LELO to Launch Curated Collection Sale

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International distributor offers three handpicked LELO collections.

Eldorado Trading Company, one of the leading distributors of adult products and lingerie has partnered with LELO to offer retailers The Curated Collection promotion. The campaign includes three collections; Classic, Tiani and Wave, all featuring LELO’s bestsellers and customer favorites.

“Partnering with Eldorado is a great move forward,” says Donna Faro, Director of Sales LELO. “This is a good fit for LELO, because we are consistently aiming to bring added-value to the end consumer, which Eldorado is reputable for. The Curated Collections are a dynamic mix of LELO’s bestsellers that will definitely get a great platform to shine with Eldorado!”

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The Classic Collection is targeted towards beginners though great for seasoned experts alike. Ergonomically designed, the updated Nea 2 and Lily 2 now have twice the motor power of the originals. Lily 2 is the first-ever fragranced pleasure product thanks to LELO’s one-of-a-kind production process. The Lily 2 in plum has a Bordeaux and chocolate scent, the pink has a rose and wisteria scent and the lavender color has a Manuka honey scent.

The Tiani Collection features a remote-controlled wearable that brings pleasure for two. This collection highlights the Noa, Tiani 2, Tiani 3 and Tiani 24K. These designs feature SenseMotion technology, which allows users to control the sensations during lovemaking through movements of the remote which has an unprecedented 12 meter range. Through an annual sex survey, LELO discovered that 71% of couples reported an improvement in their sex lives after using a couple’s massager. The Tiani 24K features a new dual motor for more power than ever before and a beautiful ring of 24K gold.

The third collection is the Wave Collection and is perfect for people looking for that unique toy experience. The Ina, Mona and Loki Wave all feature LELO’s unique Wave Motion technology that mimics the fingers come-hither motion.

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All collections are supported with creative assets available to retailers for every product included in the collections. Web banners, product shots, mood shots, product fact sheets and how to videos are available for online and digital use. In-store campaign displays, image cards, banners and posters, window dressings and displays are also available.

“We’re excited to be one of LELO’s Cornerstone Partners and bring their innovative products to our retailers,” says Larry Garland, Eldorado founder and CEO. “This sale enables retailers to carry LELO’s top-selling products at a discounted rate for their customers. I say that’s a win-win! Not to mention all the point of sale materials and digital assets LELO is providing to make selling these products as simple as possible.”

The Curated Collection sale runs from June 1 to August 31, 2016.

For more information on the Curated Collection sale, please call 800.525.0848, email sales@eldorado.net or visit www.eldorado.net.

About Eldorado

An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of providing all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado – an industry leader with legendary prowess. For more information please call 800.525.0848, email sales@eldorado.net or visit www.eldorado.net.

 

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STOREROTICA and Sign Magazines Resume Partnership in Content Trade 

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Looking to help unify the dealings in the adult retail industry from around the world, STOREROTICA (SE) Magazine has entered into a strategic partnership with Europe’s Sign Magazine. Seen as an editorial cooperation, this alliance is designed to deliver industry news from across the Atlantic, including bimonthly updates on international vendors, industry conventions and more news applicable to brick-and-mortar retailers. With each exchange, both publications will publish articles in their printed and online issues whence available.

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“We are very happy about the resumed cooperation with STOREROTICA Magazine, and think that this is another unique opportunity to give readers of Sign Magazine a better understanding of the American market, and conversely users of STOREROTICA a better understanding of the European market,” says Patrick Mallaise, Director of Sales and Marketing for Sign. “We are confident that this will be a win-win-situation for both magazines. We are going to use this space to write something about Europe-based companies, as well as their products and other exciting developments.”

For 15 years, Sign Magazine has extended to 10,000 wholesalers and retailers within Europe every month with their two publications, SIGN GERMANY, and SIGN EUROPE, covering almost 99% of the European market. SIGN GERMANY is published in the Germanic language and is sent to professionals in Germany, Austria and Switzerland, whereas SIGN EUROPE is published in English and delivered to another five thousand wholesalers and retailers in over 30 countries.

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Since 2006 Storerotica Magazine (formerly Teeze Magazine and Adult Store Buyer) has been North America’s leading Business-to-Business adult industry trade journal with a subscription base of over six thousand manufacturers, distributors, and adult retail professionals.

“This accord with Sign broadens the appeal of STOREROTICA to our advertising partners, but also expands the scope of this industry to our readership,” says SE’s PR Manager, Kristofer Kay. “Today, the adult industry is truly a global community and will only continue to grow. As a publication, it’s crucial for us cover as much professional ground as we can. Working again with Patrick and his team will help us achieve that goal while strengthening those familiar brands that continue to support us.”

“We are very happy about the resumed cooperation with StorErotica Magazine, and think that this is another unique opportunity to give readers of Sign Magazine a better understanding of the American market and users of StorErotica a better understanding of the European market, says Patrick Mallaise, Director of Sales and Marketing for Sign. “We are confident that this will be a win-win-situation for both magazines. We are going to use this space to write something about Europe-based companies, as well as their products and other exciting developments.”

For 15 years Sign Magazine has extended to ten thousand wholesalers and retailers within Europe every with their two publications, SIGN GERMANY, and SIGN EUROPE, covering almost 99% of the European market. SIGN GERMANY is published in the Germanic language and is sent to professionals in Germany, Austria and Switzerland whereas SIGN EUROPE is published in English being derived to another five thousand wholesalers and retailers in over 30 countries.

Since 2006 Storerotica Magazine (formerly Teeze Magazine and Adult Store Buyer) has been North America’s leading Business-to-Business adult industry trade journal with a subscription base of over six thousand manufacturers, distributors, and adult retail professionals.

“This accord with Sign broadens the appeal of Storerotica to our advertising partners but also expands the scope of this industry to our readership,” Storerotica’s PR Manager, Kristofer Kay says. “Today the adult industry is truly a global community and will only continue to grow. As a publication, it’s crucial for us cover as much professional ground as we can. Working again with Patrick and his team will help us achieve that goal while strengthening those familiar brands that continue to support us.”

The shared editorial section, dubbed ‘Internationally Speaking’ first appeared in 2014 and resumed in Storerotica’s February 2016 issue. It will carry on as such within both publications going forward.

For more information, please visit either storerotica.com or sign-magazine.com.

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