Calexotics Partners with Dr. Laura Berman for Intimate Basics Collection

Calexotics and Dr. Laura Berman team up to enhance sexual wellness and relationships with a fresh take on the Dr. Laura Berman Intimate Basics collection. The successful assortment now features a new, more contemporary look and feel with a focus on the world-renowned sex educator.
The new look provides a full-featured experience. “Everything from the color pallet, product details, and messaging was carefully crafted to appeal to women and couples looking to enhance their sex lives. With Dr. Laura Berman as the prominent face of the collection, we are confident it will become an even bigger success,” says Susan Colvin, Founder, and CEO of Calexotics.

The most recognized items have received the upgraded look already, and the entire collection will follow suit. Jackie White, Executive Vice President of Calexotics, says, “It was only natural to start the new look with our most popular items.” The products include fan-favorites like the Astrea I Remote Vibrating Panty. This remote controlled vibrator and panty set was made famous by the hit movie The Ugly Truth, starring Katherine Heigl and Gerard Butler. In the hit movie, Heigl’s character wears the Astrea out to dinner and has the most incredible orgasm of her life. All of this happens without anyone knowing Heigl is wearing the vibrating panty.The Athena Mini-Massager and Dilator Set have also been very popular, with several appearances on the Oprah Winfrey Show. Dr. Laura Berman presented the products during several episodes, and made recommendations on how and when to use these products. Guests and audience members love them, which has catapulted these products to the top of the charts.
Other popular products include the Lottie 10-Function Remote Panty Pleaser, Astrea II Remote Vibrating Thong, Charlotte Rotating Silicone Massager, Nyla 8-Speed Massager, Selene Vibrating Clitoral Pump and Playroom Shades of Purple Kit. Dr. Laura Berman is known to feature her product line in many of her television appearances; including The Dr. Oz Show, Steve Harvey, The Talk, and more. The Intimate Basics Collection is also a prominent topic for many articles, both in print and online. These features include The Huffington Post, Glamour, Redbook, and many others.
“Having a collection backed by a well-known sex educator is a great selling feature. One of the primary reasons this collection excels, is that Dr. Laura Berman is an actual Ph.D., and a prominent figure on television, in print, and online. Users feel confident when buying a product backed by such a credible source,” adds White.
To learn more about Dr. Laura Berman, visit DrLauraBerman.com. For information on her product line, visit Calexotics.com. 

Innovation Awarded

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CalExotics, the world’s most trusted name in pleasure products, received the Sign Magazine Best New Sex Toy Award for its most innovative creation, Luxe. The award was present to CalExotics during the erofame event. Susan Colvin, CalExotics Founder, and CEO accepted the award at the company’s stand.

calexotics img_7555 luxeCalExotics has been the leader in innovation for over 20 years, with designs and technology that push the envelope. Some of the most notable innovations include waterproof designs, solar powered motors, and remote controlled products. The touch-sensitive innovation behind Luxe is especially noteworthy and has been a staple at CalExotics for years. “Our goal, from the beginning, has been to bring the most innovative products to market. With Luxe, I feel we’ve taken that to the next level. Thank you to Sign Magazine and our customers for this recognition, we truly appreciate it,” says Colvin.

Luxe, with its two touch sensors, gives the user complete and total control over their pleasure. The variable function motor allows the speed of penetration to control the journey; the deeper the thrust, the stronger the vibration. The motors also feature ten functions for even more range. The innovation doesn’t stop there. Luxe is extremely versatile, offering a variety of uses including the ability to attach to any flat surface and use with a harness. Luxe is also 100% waterproof, made of premium silicone and USB rechargeable.

Jackie White, Executive Vice President of CalExotics, says, “Since its launch earlier this year Luxe has become an instant success. We’ve even added to the collection to help meet customer demand.” Luxe is now available in vanilla and caramel, along with its original pink and purple.

For images, videos, product information and access to the CalExotics Institute course on Luxe, visit CalExotics.com. To see a full list of Sign Magazine award winners, visit sign-magazine.com.

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CalExotics Honored in Hanover

smallilsmovingadsmallCalExotics, the world’s most trusted name in pleasure products, was honored by EAN and eLine during the 2016 eroFame show. CalExotics was presented with the Best Sexual Wellness Product Line Award for Inspire, and the company’s Founder and CEO, Susan Colvin, was presented with the Business Woman of the Year award.

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This is the sixth consecutive year CalExotics Founder and CEO has received the Business Woman of the year award. “It is a privilege to be recognized and truly humbling to receive this award for the sixth time. Thank you to everyone who has helped me throughout my career, I wouldn’t be here without all of you,” says Susan Colvin, Founder, and CEO of CalExotics. Colvin has been in the industry over 30 years and was the first women to own a novelty company. Her determination, savvy business skills, and positive attitude have secured her place as the top business woman in this field.
calex_logo-pinkSince its inception, CalExotics has put an emphasis on sexual health and wellness. This effort has been furthered by the creation of Inspire. Inspire is a line of sexual health and wellness products designed at improving the lives of women, while also supporting the nonprofit organization Living Beyond Breast Cancer (LBBC). LBBC provides programs and services to people whose lives have been impacted by breast cancer and has been in partnership with CalExotics for over ten years. “Inspire truly is the best sexual wellness line. Its products were created with sexual health in mind, and 5% of the net proceeds help benefit this amazing cause. Thank you to everyone for your support,” says Jackie White, Executive Vice President of CalExotics.

calex_bestsexualwellnessproductline-inspire calex_businesswomanoftheyear calex_inspire-big The Erotix Awards recognize individuals and companies for their outstanding work and achievements in the adult Industry and are announced and presented during eroFame. Winners received the awards at their stands, and a full list of winners is displayed on-screen during the Oktoberfest event. For more information on CalExotics and Susan Colvin, visit CalExotics.com. For more information on the Erotix Awards, visit erofame.eu.
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CalExotics Makes a Big Statement with New Collection

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CalExotics, the world’s most trusted name in pleasure products, brings its hottest sellers together to make a big statement on retail shelves. The new collection, Hard Vibes, consist of CalExotics most popular classic vibrators broken down into four categories with a streamlined look. Four, all-new products were also added to help round out the collection.

Susan Colvin, Founder and CEO of CalExotics, says, “With our expanded branding efforts we felt it was time to update some of our classic products, and the first step was with the Hard Vibes collection. You will see more of this from CalExotics as we continue to move forward.”

Hard Vibes offers four categories to ease in merchandising, selling and shopping. Mini vibes are a must-have for every woman. They are discreet, fun and a fantastic value. Slimline offers uninhibited power from sleek designs. Power+ delivers superior performance and a size that allows for an exhilarating experience. Each Power+ is driven by C batteries giving users the power they crave. Signature is a step above the ordinary, providing an extraordinary experience from classic shapes.

The all-new styles help give consumers even more variety to choose from. The Mini Leopard Massager is a compact massager with leopard design that’s ready for a wild adventure. The Mini Pearlessence G Vibe offers a pinpoint G-tip for ultimate pleasure with a glittered design. The Signature Contoured “G” is ergonomically curved with a uniquely contoured tip designed to hit the right spots every time. The Signature Metallic Shimmer G is a smooth, metallic finish G-spot massager perfect for those who like long G-spot play.

calex052116Hard vibes makes the biggest impact when merchandised together. “The updated, more cohesive packaging looks great together. The categories also make it easy to find the right product quickly. Be sure to check out our visual merchandising plans for suggestions on how to set up your Hard Vibes wall,” says Jackie White, Executive Vice President of CalExotics.

To learn more about Hard Vibes, and other best-selling products from CalExotics, visit CalExotics.com. On the site you will find detailed product information, images, videos and other marketing resources.

ABOUT CALEXOTICS

CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world.

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