SWIMSHOW, THE GLOBAL LEADER OF SWIMWEAR TRADE SHOWS, CELEBRATES 35th ANNUAL EDITION

Swimwear Association of Florida Presents SWIMSHOW at the Miami Beach Convention Center July 22 – 25, 2017

Save the Date: SWIMSHOW, the premier swimwear trade show in the beachwear industry produced by the Swimwear Association of Florida, will return to South Beach and the Miami Beach Convention Center for its 35th edition July 22 – 25, 2017.  The highly anticipated 4-day annual event will showcase a dynamic array of swimwear, beachwear, resort wear, and accessories collections from emerging young talent and world-renowned contemporary and designer brands. SWIMSHOW, the most respected, comprehensive, and longest running trade show of its kind brings together the most influential retailers from around the globe with the hottest collections of the season.
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This year’s highlights include the return and expansion of the Collection, a curated fashion environment strategically placed in the middle of the show floor created for discovering the best emerging and established swimwear designer brands in the industry. The modern and polished platform is created to emphasize each individual brand’s identity with the focus on the product. Buyers will again have the opportunity to engage with brands in a one-on-one unique intimate environment that allows them to gather personal insights into the collections.  Retailers will once again experience this beautifully encased luxury oasis, while enjoying champagne butler service, a VIP lounge area, and free access to Wi-Fi available throughout the trade show.

Additional highlights will include amenities such as a dry and braid bar, massages, nail salon for quick touch-ups, henna bar, up-to-the-minute social media engagement, informative trend seminars, and new networking events.

Last year, the prestigious trade show housed over 350 exhibitor booths representing more than 2500 swimwear and ancillary brands expanding the event’s offerings to wider categories incorporating bags, hats, sandals, cover-ups, athleisure and more.  A few additional hot-spots were the resort and lifestyle brands that concentrated on the new fashion-focused, beach-to-bar collections. Over 60 countries were represented and there was a 13% uptick in attendance from the previous year.

This year, SWIMSHOW will continue to grow those categories along with featuring a variety of iconic women, men’s and children’s swimwear companies. Attendees will include manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders, as well as buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more.

“At SWIMSHOW, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands,” said SWIMSHOW Director Judy Stein. “Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”

Known as the event that starts the swimwear season in the US, this essential show provides buyers a warm and business friendly environment, an easy to navigate and enjoyable shopping experience, and plenty of opportunities to network and meet with key suppliers. As per the last several years, SWIMSHOW is expecting to sell-out this summer.

Due to the renovation of the Miami Beach Convention Center, SWIMSHOW is incorporating only two exhibitions halls again this year.  As per last year, the condensed space required the organization to adapt a more stringent selection process guaranteeing a more cohesive and discerning group of exhibitors. Show organizers are encouraging returning exhibitors to confirm their participation and suggesting new brands interested in participating should submit their applications as early as possible.

In addition to the 4-day exhibit in the Miami Beach Convention Center, special events surrounding SWIMSHOW will include seminars on the latest swimwear and lifestyle trends, Swim Lounge Happy Hour, informal modeling, a daily breakfast bar and High Tea service every afternoon allowing for networking and a slew of very special surprises!

HOURS AND LOCATION

Trade Show Hours:

Saturday, July 22 – Monday, July 24: 9AM – 6PM; Tuesday, July 25: 9AM – 5PM

Location:

MIAMI BEACH CONVENTION CENTER

1901 Convention Center Drive

Miami Beach, FL 33139

Halls A & B

 

About the Swimwear Association of Florida

Founded in 1982, the Swimwear Association of Florida produces and organizes SWIMSHOW, the longest running and most comprehensive annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions. For more information, please visit www.swimshow.com

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Erotic Heritage Museum Presents Inaugural Erotic Art Auction Saturday, November 19

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 Las Vegas’ Premiere Museum Dedicated to History of Sexuality Opens Its Private Collection For One-Day Sale of Items Never Made Available to the Public!

The Erotic Heritage Museum opens its private gallery and collection storehouse to the public tomorrow, Saturday, November 19, for its inaugural Erotic Art Auction. In conjuction with Batterman’s Auction House, the EHM will be making a selection of its curated pieces available for sale to collectors and the public alike, with a unique, one-day-only sale.

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“In acquiring these pieces, we traveled to countries like Japan, China, Europe, and Africa…and, of course, all over the United States,” says EHM director Dr. Victoria Hartmann. “They are all unique and stunning, really, from the smallest curio to the biggest painting, representing the rich history of the human sexual experience – as well as being great pieces of art.”

A wide variety of erotica will be up for auction, including sculptures, original art, limited-edition lithographs, installation art pieces, erotic memorabilia, and more. Among the curated pieces up for sale will be a custom “Déjà Vu” Hardtail motorcycle, antiques from the 19th and 20th centuries, and pieces from the Museum’s most recent “Catherine the Great: Sex Furniture” exhibit. The sale will enable the Museum to make space for new exhibits within its two-story, 24,000 square foot space.

The Erotic Heritage Museum, located at 3275 Sammy Davis Jr. Dr., Las Vegas, NV 89109, will hold its First Annual Erotic Art Auction will be held this Saturday, November 19, at Noon (12pm). Wine and light hor d’oeuvres will be provided.

For a preview of the items being presented for auction, as well as terms of bidding, sale, and delivery, interested bidders are invited to visit https://www.proxibid.com/asp/Catalog.asp?aid=119510.

For more information about the EHM, visit http://www.EroticMuseumVegas.com.

About The Erotic Heritage Museum: 

The Harry Mohney Erotic Museum, also known as the Erotic Heritage Museum, houses more than 24,000 square feet of permanent and featured exhibits designed to preserve wonders of the erotic imagination, as depicted through the artistic expression of acts of sex and love. The EHM is dedicated to the belief that sexual pleasure and fun are natural aspects of the human experience, that such pleasure must be made available to all, and that our individual sexuality belongs to each of us.

The Museum is dedicated to the preservation of great erotic heritage that is typically undervalued, yet is of tremendous importance. The Harry Mohney Erotic Museum’s sole purpose is to perform educational, scientific, and literary functions relating to sexual, emotional, mental, and physical health. Historical and contemporary erotic materials donated to the EHM may be sold by the artist or collection holder, or made available on loan from individual artists, for viewing in accordance with federal law. In addition, the Museum has a calendar full of educational workshops and lectures, and is also available for special events. Home to the world’s one and only Eros Chapel Theatre, the Erotic Heritage Museum will surely provide a unique experience. For more information, visit http://www.EroticMuseumVegas.com.

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LYCRA® MOVES™ SWIM AT SWIMMIAMI

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Unveils New Global Swim Video & Presents Model Showcase of 2018 Swimwear Trends featuring Fabrics from Around the World

As a key ingredient in many swimsuit brands, the LYCRA® brand was once again a presence during Miami Swim Week and sponsored the LYCRA® SWIM SALON during SWIMMIAMI, July 14-17, 2016. The salon was a new tented venue located on the grounds of the exclusive W South Beach hotel in Miami Beach, Florida. A series of four swimwear runway fashion shows featuring swimwear by Hot-As-Hell, Robb & Lulu,  Baes & Bikinis and San Lorenzo were held at the salon. These brands use LYCRA® XTRA LIFE™ fiber in their swimwear collections because it resists breakage and fit loss caused by chlorine and sunscreen, and lasts up to ten times longer than unprotected spandex.

An invitation-only cocktail party was hosted by the LYCRA® brand at the LYCRA® SWIM SALON on Saturday, at the W Southbeach hotel.  This was followed by a presentation on LYCRA® XTRA LIFE™ fiber by Pattie Ficorilli, INVISTA Senior Marketing Manager for Swim. A live model showcase featuring trends created in collaboration with Stijlinstituut Amsterdam, where the 2018 swimwear trends were brought to life. Finally, guests previewed the new LYCRA® brand global swim video that highlights the unrivalled benefits LYCRA® XTRA LIFE™ fiber delivers to swimwear.  The new global brand video will be made available to brands and fabric mills to promote the quality of their swimwear and fabric selection using LYCRA® XTRA LIFE™.

“Miami Swim Week gives us a wonderful opportunity to engage with our partner brands and showcase the newest fabric innovations to the global swimwear community,” said Ficorilli. “Fabrics using our LYCRA® XTRA LIFE™ fiber are the favorite choice of swimwear brands around the globe, and we enjoy being able to educate both new and established brands about our technological developments,  trends in the industry and connect them to key fabric mills from around the globe.”

More information on the LYCRA® fiber brand can be found at www.connect.LYCRA.com and www.LYCRA.com. You can also find the LYCRA® brand on social media by using @LYCRABrand.

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Models pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Models pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

 

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has 10,000 employees. For more information, visit INVISTA.comFacebook.com/INVISTAglobal and Twitter.com/INVISTA

LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA.

About SWIMMIAMI 

LDJ and SBI, two leading fashion production companies worldwide, have partnered to create SWIMMIAMI presented by smartwater® and W Hotels Worldwide, as a platform for designers seeking to present their 2016 collections set to International Runway standards. LDJ partners with IMG on NYFW and other international events and has been integral part of Miami Swim Week for the last ten years; producing the shows at The Raleigh Miami Beach with IMG and partnered with SBI to ensure a world class runway experience for the swim industry. A full schedule and information about the event can be viewed at  SWIMMIAMICOLLECTIONS.COM.

About Stijlinstituut, Amsterdam

Stijlinstituut Amsterdam focuses on innovation, product design and communication in design, fashion and materials. It acts as a source of information for the style related industry, reporting on consumer mind-set and environment, technological developments and trend-setting movements. It has developed a tightly focused methodology, directly related to client needs and built on consumer attitudes. It generates information and inspiration for design, marketing and sales functions, as well as for management, which gives valuable guidance on innovation, product design and communication.

CONTACT:  Dianne W. Lober   Dianne.W.Lober@invista.com

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Introducing Edge o’ Beyond’s AW16 Collection

ILS_web_Mcpete SezDesigned and made in the UK, luxury lingerie brand, Edge o’ Beyond is delighted to announce the launch of their AW16 Collection which introduces five new ranges and sees the brand push boundaries with the introduction of embroidery, a new leather range, autumnal shades and bondage-inspired bold strapping.

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Edge o’ Beyond’s fifth offering delves into dusky and mystifying territory. This is the first time EOB has introduced RTW pieces to their collection. The Odile skirt is a hand cut leather and lace pencil skirt, featuring a seductive slit at the back and sheer side panels displaying style and femininity. The new addition to the iconic Karis family, the Karis dress creates a sophisticated silhouette. The plunge front and low-cut back, combined with the split side seams add temptation and mystery to any wardrobe. This slinky profile uses pure silk and delicate French Leavers lace for the most luxurious feel.

edgeobeyond_Image2 Avery, a stunning bondage-inspired range elegantly combines delicate, gold gilt-threaded deep burgundy Leavers lace with bold strapping. The peeps create a hint of mystery and suggestion within a contemporary and feminine framework. The op-art-inspired Domoni is EOB’s first ever racer-back style. The playful set incorporates metallic French Leavers lace and illusion tulle peeps. Indie features delicate, tattoo-like French embroidery. The perfect nearly-nude, alluring Indie is minimal and delicate and gives a feminine silhouette to the body. Utterly provocative and timelessly feminine, Pearl uses ultra-soft, intricate Leavers lace. This range creates cut out effects to shape and accentuate the body. Odile is a statement set that captivates with the beautiful pairing of delicate, hand-cut French Leavers lace and soft lamb nappa leather for a dominant yet feminine effect. The Odile bra comes in two patterns, sizes XS to M feature a 24 carat gold plated front fastening, whilst sizes L to XXL come in a more supportive crop-top style bra. This is EOB’s first range to cater for sizes 30FF, 32F, 34F and 36DD.

Founder and director Naomi keeps family at the heart of all her collections with each set being named after a family member. The ability to incorporate delicate gold plated jewellery with each lingerie set is unique to EOB. Each lingerie set echoes the ‘o’ within the brand name, as the gold plated rings are hand sewn into each piece to allow our handcrafted jewellery to be attached, making each EOB lingerie set ultimately customisable.

edgeobeyond_Image3AW16 sees the brand launch their collection into Selfridges flagship store on Oxford Street, as well as other luxury stores worldwide.
Edge o’ Beyond is available at Selfridges, Coco de Mer, The Box Boutique, and Wolf & Badger in the UK. Stockists elsewhere include Journelle and Arabella in the USA; Secrets from your sister in Canada; Dollhouse, Risqué, Skin on Skin, and Passionfruit Shop elsewhere. Edge o’ Beyond is stocked online by Peach Trail, Arcane Gallery, Wonderlust, Leg Appeal, Ebony Rebel, Brigade Mondaine, Apples & Drawers, The Little Cat, Hevnly, The Enclosed, and at www.edgeobeyond.com

Size range: XS – XL, 30B + 32A – 34E + 36DD
Prices range from £25 – £335

For further information please email caroline@edgeobeyond.com or hello@edgeobeyond.com

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