CurveNV at MAGIC


Buyers were on the hunt for unique, quality intimate apparel and swimwear lines during the three day show at CURVENV@MAGIC. The industry was gathered for the first time at the Las Vegas Convention Center in the dedicated CURVENV@MAGIC hall, which upheld its intimate feeling as well as a sleek and modern look within the large venue. With the much anticipated show coming to a wrap on August 19th, both retailers and exhibiting brands alike were eager to share their great experiences.

11898617_739337719546032_1272137021023627713_nThe mix of Swimwear and Intimate Apparel categories under one roof but maintaining a close proximity to the other Magic shows was met with extremely positive results. The retailers were pleased that they could find everything in one location, while the brands met a plethora of new retailers and were able to open new accounts. Thanks to the new partnership buyers from the Magic Marketplace could visit the
CURVENV@MAGIC show with the same badge.

The retailers experienced a successful show, especially those looking for top quality, exclusive, unique swimwear. Many of the buyers mentioned that they greatly enjoyed seeing each brand’s unique viewpoint on mixing all of the current trends, most notably the combination of cutouts and fringe.  Several retailers found it extremely interesting how a variety of lingerie brands were introducing swimwear lines, an almost marriage of the two categories to obtain a product made for the water but that still retains the perfect fit of lingerie. Although this development is in the early stages, many retailers expressed enthusiasm to see how the next seasons will progress and look forward to seeing the developments at the next show. Among some of the show favorites were: Ale by Alessandra Ambrosio, Free People, Anita, Luli Fama, Lise Charmel, L*Space by Monica Wise, Dolcessa Swimwear, Agua Bendita, Gottex, PilyQ…

11947482_739338009546003_5654048706294190689_nWhile the final number of attendees has not been officially finalized, it is safe to say that the number has nearly doubled since last season. One of the many first time attendees that had a great show is Viviana Quesada Jimenez from the Four Seasons Punta Mita.  Her first impressions of the show were extremely positive; she thought that the layout was “incredibly organized” and expressed how content she was to be able to regroup in between appointments. Because she oversees various regions, she was open to seeing a variety of brands offering lingerie and swimwear as well as loungewear and resortwear.  Most lines were unfamiliar to her, and she was impressed with how friendly and accommodating the brand’s representatives were; she appreciated that fact that they could be flexible with the size as well as the timing of orders for her locations. She was looking for products that retained an exclusivity without forfeiting quality. Her favorite brands included the likes of Caffe Swimwear and Skinware, and was especially interested in swimwear accessories. Coming from South America, she was also pleasantly surprised to see so many Colombian brands showcasing their products.

11951863_739337882879349_6433595623484926461_nThe onsite Fashion Presentations gave buyers the chance to see a tangible representation of the upcoming trends for Spring/Summer 2016.  The four separate events included established as well as younger, more contemporary brands, including: Blush, Maaji Swimwear, Triumph, Leonisa, Miraclesuit, Sub, Dear Bowie, Malai Swimwear, Maison du Soir, Ondademar, Va Bien, Chantelle, Skarlett Blue, Aubade, Anita Comfort, Bikini Lab, Madi Apparel, Hanky Panky, Else Lingerie, and Lise Charmel among many others.  The retailers attending the show were able to see a sample preview of what they could find in the booths and brands were given an opportunity to showcase their most promising looks for the upcoming seasons.  Having the presentations on show site allowed for an easy transition during the show, and if a buyer was interested in a piece, they could easily and quickly find the booth that carried it.

Once again, the Spa and Resort Program offered buyers and brands the opportune platform to meet and discuss the Hotel, Resort, and Spa industry.  Created in response to various company’s desires to find new selling avenues, this program provides a tremendous amount of value, for is an opportunity for brands to increase sales and a customer base while enhancing the client experience in Spa Retail locations. Since the program’s inception three seasons ago, 100 new business accounts were created and there were 225 appointments on the show site organized by the show team over the course of the three days, on behalf of the 40 brands selected to be part of the program.  Most Spa Resort locations explained that they were searching for brands synonymous with a premium, authentic and high end image that mirrors their own.  Communication between brands and retailers was an immense focus, and it was unanimously agreed that it is an imperative key to strengthen new and existing relationships. Among some of the representing resorts were: The Mandarin Hotel Las Vegas Spa, Four Seasons Punta Mita, MGM Aria Vegas Spa and Retail, Ritz Carlton Dove Mountain (AZ), The M Resort and The Cosmopolitan of Las Vegas among others…

11954790_739337739546030_2711938534287882429_nBrands expressed their enthusiasm for the show and were pleased with the change in location to the Las Vegas Convention Center; Manhattan Beachwear mentioned that CURVENV@MAGIC was “the most beautiful show that they have attended.” While a variety of styles were spotted throughout the show floor, collaborations were a noticeable reoccurring trend.  Else Lingerie and Eberjey offered mixed media pieces, the former with a mélange of silk and lace and the latter with swimsuit Lycra® and hand knit crochet.   Maison de Papillon introduced cotton blends and silk cashmeres to their upcoming line, and Cosabella debuted an anticipated new collection with the French brand Paul + Joe.  Brands such as Else Lingerie, Cosabella and Hipster G indicated that soft bras and bralettes were becoming increasingly popular as many ready-to-wear tank tops allow the wearer to showcase their lingerie.  High-waisted bottoms are still in demand, as are hot pants and bikini styles.

Brands like Maison de Papillon explained that, “retailers are becoming more sophisticated in that they are looking for products that are multi-faceted, multi-function and multi-use…” They are looking for “quality over quantity, and want high-quality pieces with lasting power.”

Both brands and retailers were extremely impressed with the outcome of the three day show, and left extremely content. The partnership between CURVEXPO/Eurovet Americas and Magic allowed retailers to have the opportunity to walk different show floors, and many brands stated that they opened many new accounts thanks to the new collaboration.  The quality of the partnership between both CURVEXPO/Eurovet Americas and Advanstar has been amazingly efficient and pleasant and made this success possible. With the show coming to a close, it is clear that CURVEXPO/Eurovet Americas producing CURVENV@MAGIC, CURVENY New York and Interfilière New York provides the North American industry, from brands to retailers and Mills with an unsurpassed platform to find design, product and sell quality lingerie and swimwear on both coasts of North America and create new or develop strong relationships between brands and retailers.

Everyone on the CURVEXPO team would like to express their thanks to all show attendees. The next show will be on September 21st with the highly anticipated Interfilière New York co-organized with Lycra.

The next CURVEXPO shows will be February 16, 17 and 18 at CURVENV@MAGIC and 21, 22 and 23 at CURVENY NEW YORK.

Check out our Instagram, Facebook and Twitter for full show coverage! #curvenvatmagic/@curvexpo


For more information, please visit or contact:
CURVEXPO – T: (212) 993-8585 | E:


CurveNY Expo

                                Photos by Andrew (ADW) 
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CURVENY NEW YORK closed its doors on another successful edition on Tuesday, August 4th 2015 at Javits Center North. Once again the clean, modern layout provided the perfect environment for business to thrive as the show floor was buzzing with buyers placing orders throughout the three days.
This session was the accomplishment of extra efforts taken over the last 2 years, providing a smooth exhibitor set-up, a fresh look with the updated show directory and selection guide, along with a clean, modern feeling through new booth structures and furniture.
More than ever, the show was curated to have the most qualitative retailers shopping the 300 exhibiting brands specializing in a wide range of Intimate Apparel and Swimwear categories. Among some of the exciting, new, innovative brands attending the show there was: Andrés, Bloom Swimwear, Caffe Swimwear, Celestine Lingerie, Curve & Co. EG Lux, Feraud Paris, Fishbelly, Lissome Loungewear, Loer Beachwear, Malabar Bay, Marie Bella, Relique, Rock Cotton, Rosch, Sonata Rapaltye, Sub, Sweet Cacau, Tallulah Love, Vera Vasi and many more…
The constant positive and upbeat atmosphere reflected the satisfaction achieved by both brand representatives and retailers alike. The number of buyers on show floor remained stable from August 2014 session and the buyers who attended the show were all of qualitative standing (2,700 buyers). The CURVEXPO team generated more than 250 connections between brands and retailers on show site. Also, over 800 appointments were created through the CURVEXPO website.
The leading Department and chain stores were represented by: Dillard’s (AZ), Bloomingdales (NY), Macy’s (NY), Anthropologie (PA), Urban Outfitters (PA), Neiman Marcus (TX), Nordstrom (WA), Saks Fifth Avenue (NY)…
Online retailers present were: (UK), (NY), (WA), Hautelook/Nordstrom Rack (NY), Gilt Group (NY), (NJ), ShopBop (NY)…
The specialty store presence was marked by: Journelle (NY), Alla Prima (CA), Azaleas (NY), Town Shop (NY), Bra Genie (LA), Bits of Lace (SC), Glamour House (CA), Intimacy (GA), Kate & Lace Lingerie and Swim (CA) and much more…
This season many brands came with a lot of newness to offer. The Chantelle sports bra, the Tutti Rouge fun, plus size collection and the Addiction Nouvelle Lingerie’s creative and basics lingerie and loungewear were some of the hottest products to catch buyers attention. The new Pluto on the Moon, young and colorful collection received a great welcome and the Paul & Joe Cosabella collection collaboration is certainly going to be a hit when it arrives in stores. Here are a few comments about the CURVENY show straight from the brands exhibiting: Linda Hartman, “We probably had the best show in years!” Sandra Jones from Lise Charmel, “125 appointments in 3 days, we are thrilled!”
The different format seminars were very well received among the attendees of the show. The Eveden Fit School, always a popular event, had once again a full house. On the first day of the show, insight on how to shop the Spring-Summer 2016 Trends on show floor was given by Promostyl. On the second day of the show, Lingerie Française introduced the launch of their new blog ‘Truly French’ followed by Clair de Lune presenting ‘The First Bra Foundation’ benefiting the breast cancer survivor. Last, The Trend Wall placed at the entrance of the show and commented on a daily basis by trend specialist Maria Teresa Sampedro of Promostyl gave buyers a great opportunity for a more customized trend experience.
CURVEXPO will travel to the west coast on August 17, 18 & 19 for the first edition of CURVENV@MAGIC held at the Las Vegas Convention Center. This new show format will bring together the best selection of Swimwear and Intimate Apparel under one roof for the first time on the West Coast. MAGIC Marketplace retailers will be offered the perfect setting for their one-stop shop for all of their women’s categories. Brands will have the opportunity to meet with their core Swimwear and Intimate apparel retailers as well as a new category of Ready-to-Wear, Hotel/Resort and Spa buyers. Resort Hotel and Spa program now in its 3rd edition will once again prove to be an essential and excellent tool for the participating brands to make connections in this exclusive industry.
Check out our Instagram, Facebook and Twitter for full show coverage! #curveny/@curvexpo
For more information, please visit our website or contact us at:
CURVExpo, 475 Park Ave South, 6th Floor – New York, NY 10016.Tel: (212) 993-8585 | Fax: (646) 607-9065 | Email:


Curvexpo New York and Las Vegas

CURVEXPO is preparing to present the Spring Summer 2016 collections of more than 350 Intimate, Swimwear and Men’s Underwear brands to the top North American retailers this August.

To kick off the season, CURVENY NEW YORK will take place on August 2, 3 and 4 at the Javits Center. There will once again be a very strong showing of intimate apparel and swimwear brands. Some of the new exhibitors are: Andrés, Bloom Swimwear, Caffe Swimwear, Celestine Lingerie, Curve & Co. EG Lux, Feraud Paris, Fishbelly, Lissome Loungewear, Loer Beachwear, Malabar Bay, Marie Bella, Relique, Rock Cotton, Rosch, Sonata Rapaltye, Sub, Sweet Cacau, Tallulah Love, Vera Vasi and many more…

During its 3 day show, CURVENY NEW YORK will once again host many exciting and informative events:

  • The show will open its doors with an introductory get-together breakfast. Retailers will get a 30-minute crash course on how to shop CURVENY NEW YORK and learn to look for brands and events not to be missed.
  • The popular Eveden Fit School for lingerie is returning once again with several lingerie and swimwear workshops and seminars during the 3 days. Participants will be treated to product knowledge, the latest fitting methods and insider style secrets.
  • Lingerie Française will be presenting for the first time an overview of who they are, what to expect in seasons to come and why they are launching their new blog ‘Truly French’. The French have been pioneers in lingerie since the inception of the corset, be sure to join for an overview and to meet with web editor and best-selling author Debra Ollivier who will join Lingerie Française project manager Ulyana Sukach in presenting Truly French.
  • Clair de Lune will be giving an overview and open discussion not to be missed regarding the First Bra Foundation, a non-profit charitable organization operated by lingerie boutiques and benefiting the breast cancer survivor.
  • PROMOSTYL will guide retailers’ shopping experience with a Spring/Summer 2016 trends presentation, and a Fall/Winter 2016 sneak peek preview will be presented to designers.  Promostyl and CURVEXPO collaborate to present an improved trend lounge where Promostyl will pull pieces from the show floor to illustrate the Spring/Summer 2016 trends in an intimate setting. A trend wrap up session will be held on the platform every evening (tag #trendrack).

On both coasts, we are repeating not only the Personal Shopper Program but also the very popular and successful New Account Program. For every new order placed with a new brand, buyers are offered the chance to win a round trip to Paris to visit Salon International de la Lingerie January 2016.

The show will move to the west coast with CURVENV@MAGIC taking place on August 17, 18 and 19 at the Las Vegas Convention. The show is unifying the intimate apparel & swimwear community under one roof for the first time in Las Vegas, which is creating the most exhaustive reunion of those categories in the West of the Americas. The connection with the ready to wear and activewear buyers of the Magic Market place will be extremely valuable for our brands who will be able to offer them additional growth opportunities. The new three day format will also allow the brands to comfortably meet with the increased number of buyers on show floor.

There is expected to be 250+ brands at CURVENV@MAGIC, gathering the strong intimate apparel offering of the previous CURVENV LAS VEGAS and a premium swimwear offering including returning and first time Vegas exhibitors. Among the best we can mention:

Agua Bendita, Ale By Alessandra Ambrosio, Anne Cole Signature, Babajaan Collections, Banana Moon,  Becca By Rebecca Virtue, Body Glove, Caffe Swimwear, Dolcessa Swim, Eberjey, Elizabeth Jane, Gottex, Helen Jon, Huit, L*Space, Luli Fama, Maaji, Magicsuit, OndadeMar, PilyQ, Sauvage, Seafolly, Skye, Trina Turk and much more…

Additionally to this premium attendance the 3rd edition of the Hotel/Resort and Spa program will take place. After the first Paris Mode City program this July CURVENV@MAGIC will be hosting its 4th session worldwide and it is anticipated to be an incredibly successful edition in Las Vegas with already 20 buyers representing more than 400 participating properties.  Some of the best properties like Setai, Ritz Carlton, MGM, Four Seasons, Mandarin, St Regis, KSL will be joining for a unique experience where we will be booking their appointments, offering them amazing gifts and inviting them to a meaningful and rich panel discussion with the 40 most resort oriented brands of the show.


To wrap up the end of the first day of the show, there will once again be the favorite Wine & Cheese networking event at 5pm. CURVEXPO will offer a glass of wine and a plate of cheese to entertain the last meetings of the day in style!

With the new format will be four different Fashion Presentations to take place on the first and second day of the shows, on show floor to highlight our strong swimwear and intimate apparel offering. There will be a showing at 11am and 3pm on both Day one and Day two of the show:  Monday, Aug. 17th, 11AM ‘The Essential’ fashion presentation will present the 70 essential intimate apparel & swimwear lines, at 3PM during ‘The Exclusive’ fashion presentation 15 brands will unveil the 3 most promising outfits of their SS16 collection. On Tuesday, Aug. 18th, 11AM ‘The Exclusive’ fashion presentation will take place again and at 3PM ‘The Concept’ fashion presentation will feature a selection of 70 trendiest, versatile: lingerie, loungewear, sleepwear, shapewear, swimwear and beachwear lines… Among some of the brands presenting are: Annasui, Aubade, Bloom Swimwear, Dyanna, Eberjey, Elizabeth Jane, Else Lingerie, Hanky Panky, Heat Swimwear,  Helen Jon,  Leonisa, Loer Beachwear, Madi Apparel, Maxim Swim Collection, Pily Q, Plie, Raf Over, Rosemary, Samantha Chang, Sauvage, Seafolly, Sub Beachwear, LD Swimwear, Maxim, Miraclesuit, Rago, Triumph, Yummie by Heather Thomson and many more…

Furthermore, the buyers shopping experience will be facilitated with shuttles taking them to/from our preferred hotel Wynn/Encore and the Las Vegas Convention Center as well as from/to the Mandalay Bay convention center where Pool, Project Women will be held. Buyers will also be able to visit all of the Magic Marketplace tradeshows with one unique badge for faster access to other shows and more time to shop!

Finally, CURVENV@MAGIC has its own unique positioning in the central hall of the LVCC, separated in its own hall but connected to the other shows to allow it to keep its own identity and maintain the sleek, modern white look that existed in the previous CURVENV LAS VEGAS and CURVENY NEW YORK shows while being highly connected to the market place. The intimate feel which was an essential and favored attribute will remain, thanks to this “separated within” situation.
The show has already doubled in size, and is expecting two to three times more buyers. Amazing brands are coming back and exhibiting for the first time and the response from the stores is incredibly positive. Both shows are soon to prove once again to be the one stop shop for buyers looking for Lingerie, Swimwear, shapewear, sleepwear and Loungewear.

Stay tune with Twitter @curvexpo, Facebook/curvexpo and Instagram #curvenvatmagic #curveny to follow the show live and share your experience!

For more information, visit our website or contact us at:
CURVEXPO, 475 Park Ave South, 6th Floor – New York, NY 10016.
Tel: (212) 993-8585 | Fax: (646) 607-9065