Linda Hartman at CurveNY

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Oh la la Cheri Paris at Curve

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CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

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CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

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CurveNV at MAGIC

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Buyers were on the hunt for unique, quality intimate apparel and swimwear lines during the three day show at CURVENV@MAGIC. The industry was gathered for the first time at the Las Vegas Convention Center in the dedicated CURVENV@MAGIC hall, which upheld its intimate feeling as well as a sleek and modern look within the large venue. With the much anticipated show coming to a wrap on August 19th, both retailers and exhibiting brands alike were eager to share their great experiences.

11898617_739337719546032_1272137021023627713_nThe mix of Swimwear and Intimate Apparel categories under one roof but maintaining a close proximity to the other Magic shows was met with extremely positive results. The retailers were pleased that they could find everything in one location, while the brands met a plethora of new retailers and were able to open new accounts. Thanks to the new partnership buyers from the Magic Marketplace could visit the
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CURVENV@MAGIC show with the same badge.

The retailers experienced a successful show, especially those looking for top quality, exclusive, unique swimwear. Many of the buyers mentioned that they greatly enjoyed seeing each brand’s unique viewpoint on mixing all of the current trends, most notably the combination of cutouts and fringe.  Several retailers found it extremely interesting how a variety of lingerie brands were introducing swimwear lines, an almost marriage of the two categories to obtain a product made for the water but that still retains the perfect fit of lingerie. Although this development is in the early stages, many retailers expressed enthusiasm to see how the next seasons will progress and look forward to seeing the developments at the next show. Among some of the show favorites were: Ale by Alessandra Ambrosio, Free People, Anita, Luli Fama, Lise Charmel, L*Space by Monica Wise, Dolcessa Swimwear, Agua Bendita, Gottex, PilyQ…

11947482_739338009546003_5654048706294190689_nWhile the final number of attendees has not been officially finalized, it is safe to say that the number has nearly doubled since last season. One of the many first time attendees that had a great show is Viviana Quesada Jimenez from the Four Seasons Punta Mita.  Her first impressions of the show were extremely positive; she thought that the layout was “incredibly organized” and expressed how content she was to be able to regroup in between appointments. Because she oversees various regions, she was open to seeing a variety of brands offering lingerie and swimwear as well as loungewear and resortwear.  Most lines were unfamiliar to her, and she was impressed with how friendly and accommodating the brand’s representatives were; she appreciated that fact that they could be flexible with the size as well as the timing of orders for her locations. She was looking for products that retained an exclusivity without forfeiting quality. Her favorite brands included the likes of Caffe Swimwear and Skinware, and was especially interested in swimwear accessories. Coming from South America, she was also pleasantly surprised to see so many Colombian brands showcasing their products.

11951863_739337882879349_6433595623484926461_nThe onsite Fashion Presentations gave buyers the chance to see a tangible representation of the upcoming trends for Spring/Summer 2016.  The four separate events included established as well as younger, more contemporary brands, including: Blush, Maaji Swimwear, Triumph, Leonisa, Miraclesuit, Sub, Dear Bowie, Malai Swimwear, Maison du Soir, Ondademar, Va Bien, Chantelle, Skarlett Blue, Aubade, Anita Comfort, Bikini Lab, Madi Apparel, Hanky Panky, Else Lingerie, and Lise Charmel among many others.  The retailers attending the show were able to see a sample preview of what they could find in the booths and brands were given an opportunity to showcase their most promising looks for the upcoming seasons.  Having the presentations on show site allowed for an easy transition during the show, and if a buyer was interested in a piece, they could easily and quickly find the booth that carried it.

Once again, the Spa and Resort Program offered buyers and brands the opportune platform to meet and discuss the Hotel, Resort, and Spa industry.  Created in response to various company’s desires to find new selling avenues, this program provides a tremendous amount of value, for is an opportunity for brands to increase sales and a customer base while enhancing the client experience in Spa Retail locations. Since the program’s inception three seasons ago, 100 new business accounts were created and there were 225 appointments on the show site organized by the show team over the course of the three days, on behalf of the 40 brands selected to be part of the program.  Most Spa Resort locations explained that they were searching for brands synonymous with a premium, authentic and high end image that mirrors their own.  Communication between brands and retailers was an immense focus, and it was unanimously agreed that it is an imperative key to strengthen new and existing relationships. Among some of the representing resorts were: The Mandarin Hotel Las Vegas Spa, Four Seasons Punta Mita, MGM Aria Vegas Spa and Retail, Ritz Carlton Dove Mountain (AZ), The M Resort and The Cosmopolitan of Las Vegas among others…

11954790_739337739546030_2711938534287882429_nBrands expressed their enthusiasm for the show and were pleased with the change in location to the Las Vegas Convention Center; Manhattan Beachwear mentioned that CURVENV@MAGIC was “the most beautiful show that they have attended.” While a variety of styles were spotted throughout the show floor, collaborations were a noticeable reoccurring trend.  Else Lingerie and Eberjey offered mixed media pieces, the former with a mélange of silk and lace and the latter with swimsuit Lycra® and hand knit crochet.   Maison de Papillon introduced cotton blends and silk cashmeres to their upcoming line, and Cosabella debuted an anticipated new collection with the French brand Paul + Joe.  Brands such as Else Lingerie, Cosabella and Hipster G indicated that soft bras and bralettes were becoming increasingly popular as many ready-to-wear tank tops allow the wearer to showcase their lingerie.  High-waisted bottoms are still in demand, as are hot pants and bikini styles.

Brands like Maison de Papillon explained that, “retailers are becoming more sophisticated in that they are looking for products that are multi-faceted, multi-function and multi-use…” They are looking for “quality over quantity, and want high-quality pieces with lasting power.”

Both brands and retailers were extremely impressed with the outcome of the three day show, and left extremely content. The partnership between CURVEXPO/Eurovet Americas and Magic allowed retailers to have the opportunity to walk different show floors, and many brands stated that they opened many new accounts thanks to the new collaboration.  The quality of the partnership between both CURVEXPO/Eurovet Americas and Advanstar has been amazingly efficient and pleasant and made this success possible. With the show coming to a close, it is clear that CURVEXPO/Eurovet Americas producing CURVENV@MAGIC, CURVENY New York and Interfilière New York provides the North American industry, from brands to retailers and Mills with an unsurpassed platform to find design, product and sell quality lingerie and swimwear on both coasts of North America and create new or develop strong relationships between brands and retailers.

Everyone on the CURVEXPO team would like to express their thanks to all show attendees. The next show will be on September 21st with the highly anticipated Interfilière New York co-organized with Lycra.

The next CURVEXPO shows will be February 16, 17 and 18 at CURVENV@MAGIC and 21, 22 and 23 at CURVENY NEW YORK.

Check out our Instagram, Facebook and Twitter for full show coverage! #curvenvatmagic/@curvexpo

 

For more information, please visit www.curvexpo.com or contact:
CURVEXPO – T: (212) 993-8585 | E: info@curvexpo.com

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