Swiss pjur retailer with extraordinary superhero advertising campaign

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The Swiss lifestyle shop “plusherz” has launched a unique promotion campaign for the pjur superhero products. The campaign’s main attraction is a life-size pjur superhero made of cardboard, which the pjur group has already unveiled at eroFame. In addition, a promotional film on the pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.

superhero_plusherz2-b superhero_plusherz-b“We especially wanted to gear part of our business towards male-oriented products. Of course, the pjur superhero products as well as the new pjur MAN XTEND cream and the pjur MAN STEEL gel have slotted in superbly. Thanks to pjur for the great PoS materials”, said Steven Stebler from plusherz.

“plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well”, stated Stefan Daniel, Key Account Manager at pjur.

All retailers interested in the superhero stand-up display can contact the pjur Sales Team. The pjur group will produce more stand-up displays in line with demand.

You can find more information about pjur at www.pjurlove.com.

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Innovation Awarded

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CalExotics, the world’s most trusted name in pleasure products, received the Sign Magazine Best New Sex Toy Award for its most innovative creation, Luxe. The award was present to CalExotics during the erofame event. Susan Colvin, CalExotics Founder, and CEO accepted the award at the company’s stand.

calexotics img_7555 luxeCalExotics has been the leader in innovation for over 20 years, with designs and technology that push the envelope. Some of the most notable innovations include waterproof designs, solar powered motors, and remote controlled products. The touch-sensitive innovation behind Luxe is especially noteworthy and has been a staple at CalExotics for years. “Our goal, from the beginning, has been to bring the most innovative products to market. With Luxe, I feel we’ve taken that to the next level. Thank you to Sign Magazine and our customers for this recognition, we truly appreciate it,” says Colvin.

Luxe, with its two touch sensors, gives the user complete and total control over their pleasure. The variable function motor allows the speed of penetration to control the journey; the deeper the thrust, the stronger the vibration. The motors also feature ten functions for even more range. The innovation doesn’t stop there. Luxe is extremely versatile, offering a variety of uses including the ability to attach to any flat surface and use with a harness. Luxe is also 100% waterproof, made of premium silicone and USB rechargeable.

Jackie White, Executive Vice President of CalExotics, says, “Since its launch earlier this year Luxe has become an instant success. We’ve even added to the collection to help meet customer demand.” Luxe is now available in vanilla and caramel, along with its original pink and purple.

For images, videos, product information and access to the CalExotics Institute course on Luxe, visit CalExotics.com. To see a full list of Sign Magazine award winners, visit sign-magazine.com.

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CalExotics Honored in Hanover

smallilsmovingadsmallCalExotics, the world’s most trusted name in pleasure products, was honored by EAN and eLine during the 2016 eroFame show. CalExotics was presented with the Best Sexual Wellness Product Line Award for Inspire, and the company’s Founder and CEO, Susan Colvin, was presented with the Business Woman of the Year award.

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This is the sixth consecutive year CalExotics Founder and CEO has received the Business Woman of the year award. “It is a privilege to be recognized and truly humbling to receive this award for the sixth time. Thank you to everyone who has helped me throughout my career, I wouldn’t be here without all of you,” says Susan Colvin, Founder, and CEO of CalExotics. Colvin has been in the industry over 30 years and was the first women to own a novelty company. Her determination, savvy business skills, and positive attitude have secured her place as the top business woman in this field.
calex_logo-pinkSince its inception, CalExotics has put an emphasis on sexual health and wellness. This effort has been furthered by the creation of Inspire. Inspire is a line of sexual health and wellness products designed at improving the lives of women, while also supporting the nonprofit organization Living Beyond Breast Cancer (LBBC). LBBC provides programs and services to people whose lives have been impacted by breast cancer and has been in partnership with CalExotics for over ten years. “Inspire truly is the best sexual wellness line. Its products were created with sexual health in mind, and 5% of the net proceeds help benefit this amazing cause. Thank you to everyone for your support,” says Jackie White, Executive Vice President of CalExotics.

calex_bestsexualwellnessproductline-inspire calex_businesswomanoftheyear calex_inspire-big The Erotix Awards recognize individuals and companies for their outstanding work and achievements in the adult Industry and are announced and presented during eroFame. Winners received the awards at their stands, and a full list of winners is displayed on-screen during the Oktoberfest event. For more information on CalExotics and Susan Colvin, visit CalExotics.com. For more information on the Erotix Awards, visit erofame.eu.
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Sportsheets Wins Award

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Sportsheets Awarded 2016

Best US Manufacturer

eroFame Show, Hannover, Germany

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For more information on Sportsheets go to www.sportsheets.com