CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

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CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

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Nubian Skin provides the underpinnings for Beyonce’s FORMATION Tour!

ILS_web_Mcpete SezNubian Skin are excited to announce they have provided underpinnings for Beyoncé and her dancers for The Formation World Tour. Starting on the 27th April, Beyoncé will tour until 3rd August in support of her sixth studio album, Lemonade.
Nubian Skin are delighted to be involved, founder Ade Hassan notes, ‘It is unbelievable to have an artist like Beyoncé choose to wear Nubian Skin as the base for her costumes on the Formation Tour. Beyoncé is a global phenomenon, and the fact that her team knows about our brand and have selected it is testament to the work we’re trying to do. It is such validation to see a squad of beautiful, brown women and know that Nubian Skin has a product which is allowing them to express that diversity to perfection.’
nubianskinNubian Skin, the lingerie and hosiery brand for women of colour aim to alleviate the struggle women of colour face when it comes to skin tone lingerie and hosiery.

The Brand 
A nude bra and skin tone hosiery are the basics of every woman’s wardrobe, at least in theory. For many women of colour, finding suitable skin tone hosiery and lingerie has not been an option. Nubian Skin aspires to be the brand that women of colour can turn to
when they need to find that much needed pair of nude hold-ups or a perfect nude bra.
With the aim of redefining ‘nude’, Nubian Skin launched in October 2014 with a carefully edited selection of lingerie and hosiery to provide the essential underwear needs of women of colour. With the philosophy of ‘Empowering Women. Embracing our Colour’,
Nubian Skin encourages women of all ethnicities to feel included, appreciated and most of all sexy, in lingerie especially tailored for them.

The Founder
Nubian Skin was founded by Ade Hassan who became frustrated by the lack of skin tone options to go with her ever-expanding wardrobe, Ade decided it was time for a ‘different kind of nude’.
“My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude.”

W: www.nubianskin.com TW: @nubianskin FB: /nubianskin INSTA: @nubianskin

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Elila – Behind the Seams 2015

ILS-Halloween Apr2016 AD_web
Take a glimpse at what Elila has in store for the next few months.

For more information go to www.elila.com


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Fab Foundations


  
                   by Ali Cudby

There will be many overviews of the recent CurveNY show that will look at the fashion, the trends, and the key color of the Autumn/Winter 14 season. (Spoiler alert – it’s purple.) This is not one of those articles.

In giving retailers tools to help their businesses grow and thrive, the focus here is beyond the pretty – on the stories you may not have caught, but should understand for your business and for a deeper appreciation of the lingerie industry overall.

There were three brand-based stories that stuck with me in walking the corridors of Curve, all of which featured established brands and their unique positioning in the marketplace.

Simone Pérèle:
Did you notice anything different in the Simone Pérèle booth? It may not have been obvious, but the iconic French manufacturer just went through a rebrand. The new logo takes the previous Simone Pérèle ribbon and weaves it into an “SP” presenting the lingerie like a gift. That same “SP” can be found on each new bra.

It’s the description of the brand that really reveals the difference. The “old” Simone Pérèle was an ode to the heritage of the brand – the craftsmanship and history underscoring what it could do for a woman. The new positioning is all about the woman herself. “Be Yourself. Feel Beautiful. Try the impossible. Love your body. Embrace your unique femininity…” are just a few of the phrases in the catalogue to evoke this more modern, empowered Simone Pérèle woman.

Shadowline:
Celebrating 100 years of quality, Velrose Lingerie was a great reminder that the lingerie we focus on at Curve does not always paint an accurate picture of what the American woman buys. The 17005 brief is their #1 seller. This brief is the definition of a basic at the very affordable 3 for $9 (MSRP). While it’s easy to be seduced by the luxury lingerie in the corridors of Curve, it’s a worthwhile reminder to stay focused on the customer, and what they really want. Sometimes, customers want high quality, value basics in comfort styles. Shadowline has a proven heritage of delivering on that brand promise.

Andres Sarda:
It has been interesting to watch the evolution of the collections by Andres Sarda over the past few years, since the acquisition by Van de Velde. The luxury Spanish brand has been seeking the optimal balance between their design roots and the fit expertise behind Van de Velde’s brands (Prima Donna, Marie Jo, etc). This season, Andres Sarda hit its stride and found that ideal marriage of form and function. Edgy color choices and delicate patterns that are wearable on a wider range of bodies. People are sitting up and taking notice – which is why Andres Sarda was named the ‘Paris Capitale de la Creation 2014 Designer of the Year’ At Salon International de la Lingerie.







Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company.
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook. To learn more about bras that fit, download a free chapter of Busted! 
  

via McPete Sez Newsletter.