LYCRA® MOVES™ SWIM AT SWIMMIAMI

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Unveils New Global Swim Video & Presents Model Showcase of 2018 Swimwear Trends featuring Fabrics from Around the World

As a key ingredient in many swimsuit brands, the LYCRA® brand was once again a presence during Miami Swim Week and sponsored the LYCRA® SWIM SALON during SWIMMIAMI, July 14-17, 2016. The salon was a new tented venue located on the grounds of the exclusive W South Beach hotel in Miami Beach, Florida. A series of four swimwear runway fashion shows featuring swimwear by Hot-As-Hell, Robb & Lulu,  Baes & Bikinis and San Lorenzo were held at the salon. These brands use LYCRA® XTRA LIFE™ fiber in their swimwear collections because it resists breakage and fit loss caused by chlorine and sunscreen, and lasts up to ten times longer than unprotected spandex.

An invitation-only cocktail party was hosted by the LYCRA® brand at the LYCRA® SWIM SALON on Saturday, at the W Southbeach hotel.  This was followed by a presentation on LYCRA® XTRA LIFE™ fiber by Pattie Ficorilli, INVISTA Senior Marketing Manager for Swim. A live model showcase featuring trends created in collaboration with Stijlinstituut Amsterdam, where the 2018 swimwear trends were brought to life. Finally, guests previewed the new LYCRA® brand global swim video that highlights the unrivalled benefits LYCRA® XTRA LIFE™ fiber delivers to swimwear.  The new global brand video will be made available to brands and fabric mills to promote the quality of their swimwear and fabric selection using LYCRA® XTRA LIFE™.

“Miami Swim Week gives us a wonderful opportunity to engage with our partner brands and showcase the newest fabric innovations to the global swimwear community,” said Ficorilli. “Fabrics using our LYCRA® XTRA LIFE™ fiber are the favorite choice of swimwear brands around the globe, and we enjoy being able to educate both new and established brands about our technological developments,  trends in the industry and connect them to key fabric mills from around the globe.”

More information on the LYCRA® fiber brand can be found at www.connect.LYCRA.com and www.LYCRA.com. You can also find the LYCRA® brand on social media by using @LYCRABrand.

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Models pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Models pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

 

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has 10,000 employees. For more information, visit INVISTA.comFacebook.com/INVISTAglobal and Twitter.com/INVISTA

LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA.

About SWIMMIAMI 

LDJ and SBI, two leading fashion production companies worldwide, have partnered to create SWIMMIAMI presented by smartwater® and W Hotels Worldwide, as a platform for designers seeking to present their 2016 collections set to International Runway standards. LDJ partners with IMG on NYFW and other international events and has been integral part of Miami Swim Week for the last ten years; producing the shows at The Raleigh Miami Beach with IMG and partnered with SBI to ensure a world class runway experience for the swim industry. A full schedule and information about the event can be viewed at  SWIMMIAMICOLLECTIONS.COM.

About Stijlinstituut, Amsterdam

Stijlinstituut Amsterdam focuses on innovation, product design and communication in design, fashion and materials. It acts as a source of information for the style related industry, reporting on consumer mind-set and environment, technological developments and trend-setting movements. It has developed a tightly focused methodology, directly related to client needs and built on consumer attitudes. It generates information and inspiration for design, marketing and sales functions, as well as for management, which gives valuable guidance on innovation, product design and communication.

CONTACT:  Dianne W. Lober   Dianne.W.Lober@invista.com

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Grace & Wilde™ Luxury Shapewear


Liberating women from unsightly shapewear
Shapewear has finally been given style, form, and beauty with the launch of the Grace & Wilde™ label.
Designed by – and for – women who will settle for nothing but the best, Grace & Wilde™ has transformed shapewear into flattering, body-sculpting fashion, with dresses and bodices that can be worn as underwear or outerwear. 
Grace & Wilde™ garments are made of ultra-fine gauge polyamide/cotton/Lycra® performance fabric and revolutionary bonding technology that makes them virtually seamless. 
Tailored fits and couture finishes result in gorgeous pieces with unrivaled comfort, sculpting, and smoothing. 

Cleverly, with Grace & Wilde™, the control paneling around the stomach is always hidden. There are no tell-tale signs that this is shapewear. 
The first “classics” collection includes a slip, a dress, a boned bustier, a front-hook waist cincher, a body, and high-waist mid-thigh pants. They are available in five fashion colors, including “Black is a Girl’s Best Friend”, “Blush at First Sight” “Hot in Chocolate”, “Lady in Red”, and “Midnight Blue Rendezvous”. There is no trace of unflattering flesh tones with this beautiful brand.
The most versatile pieces in the Grace & Wilde™ collection are the dress, the body, and the boned bustier – all fitted with the brand’s innovative Perfect Cleavage Adjustable Bra ™. 
Satin ribbons and a patent-pending design enable the wearer to reposition the bust to suit the cut of a high crew neck, a v-neck, or even a deep décolleté. In this way, the garments can fit invisibly beneath the lowest-cut dress for a seductive night-out, or worn with minimum re-styling beneath a demure work suit. This is a true first for shapewear. 
Grace & Wilde™ is so thoughtfully created that every piece in the debut collection is something that any woman would be proud to hang in her boudoir, or wear on a date… with little else.
Prices from $200 to $400.
Stockists: www.graceandwilde.com 
Suzannah, 3 New Quebec Street, London, W1H 7RE, UK
Quartier 206 Department Store, Friedrichstrasse 71, 10117 Berlin, Germany
Varnish, Rue de la Flèche 5, 1207 Genève, Switzerland
Twitter: @graceandwilde

via McPete Sez Newsletter.

Intimate Graphics: PATRICE CATANZARO TOME 10

                           by Luis Paredes

If you want to step into Patrice Catanzaro’s world, you better be prepared to be amazed by a collection that is both unnervingly erotic and beautifully artistic. Add to these elements the fact that Catanzaro’s latest offering was photographed by the talented Nath-Sakura and you have an amazing lookbook to entice, arouse and inspire the senses.

But the best way of experience this collection is in person. We were on hand at the last International Lingerie Show to see this amazing collection from the self-described “dream-maker of the fetish world” – Patrice Catanzaro.

Flipping through the new look book, viewers are guided through a journey through Catanzaro’s fantasy fetish workshop showcasing the new designs and also giving a glimpse of the designer’s process, fascinations and inspirations.

All of the garments are created and manufactured in France at the company’s workshops in Marseilles with sizing available in S, M, L, XL, and XXL for all of the styles.
“Our preference color is the black and the main materials are the wet look, the vinyl, the netting, lace,” noted the designer. “The wet look is a new material, combining the aspect of leather and of the latex, the flexibility of the lycra and the shine of the vinyl.”

The company also offers, upon request, custom requests.

If you want to see more of this amazing collection in person, then make sure you clear your calendar for the upcoming International Lingerie Show in April. Patrice Catanzaro will be back at that show with his collection.

             
             
             
             

             
             
             
             
             


             
             
             
             
             
             

Wholesale Questions
Sylvie Jacobsohn
Sales Department
Cel : +33 (0)7.61.87.91.65 commercial@patricecatanzaro.info 
http://www.patricecatanzaro.com/ 


**Intimate Graphics is a column by Luis Paredes on what’s trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia, LLC focuses on the design and communication needs of the Lingerie Industry and publishes The Lingerie Journal, a business resource for Lingerie Retailers. **

via McPete Sez Newsletter.