pjur Concludes Successful Year with Christmas Party in Luxembourg

In 2016, the pjur group experienced another successful year. “Our worldwide concepts and innovations translated into more competitive advantage and increased revenues for our global clients,” said Alexander Giebel, CEO and founder of the pjur group.


The Luxembourg company saw out this particularly successful year with its nearly 30 colleagues in a restaurant directly on the Moselle river. At the pjur group headquarters in Wasserbillig, Luxembourg, the party began at 12:30 with pastries and mulled wine. Afterwards, the company made its way to the restaurant, where they were treated in spectacular atmosphere to an aperitif with light snacks to be followed by a six-course meal.

“We would like to thank all our employees as well as our retailers and partners for the fantastic year. We wish everyone an equally successful 2017. You can already start looking forward to further innovations”, said Alexander Giebel.

Further information on pjur can be found at www.pjurlove.com.


Swiss pjur retailer with extraordinary superhero advertising campaign


The Swiss lifestyle shop “plusherz” has launched a unique promotion campaign for the pjur superhero products. The campaign’s main attraction is a life-size pjur superhero made of cardboard, which the pjur group has already unveiled at eroFame. In addition, a promotional film on the pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.

superhero_plusherz2-b superhero_plusherz-b“We especially wanted to gear part of our business towards male-oriented products. Of course, the pjur superhero products as well as the new pjur MAN XTEND cream and the pjur MAN STEEL gel have slotted in superbly. Thanks to pjur for the great PoS materials”, said Steven Stebler from plusherz.

“plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well”, stated Stefan Daniel, Key Account Manager at pjur.

All retailers interested in the superhero stand-up display can contact the pjur Sales Team. The pjur group will produce more stand-up displays in line with demand.

You can find more information about pjur at www.pjurlove.com.


pjur Streamlines its Adult Distribution in Australia


with Calvista and Sugar & Sas  

pjur group has decided to streamline its sales & marketing of pjur adult products in Australia exclusively to distributors Calvista and Sugar & Sas. Starting October 2016 these distributors will be responsible for the marketing and sales of pjur products in Australia.

alexander-giebel-jo-radnidge-from-ss “This new direction will increase the level of support to our retail partners in Australia. We decided to agree on a semi-exclusive contract with both distributors to present our brand in Australia at its best”, says Alexander Giebel, CEO and Founder of pjur group. “We’ve been working closely together with Calvista and Sugar & Sas for many years now and we are very happy to announce this new level of partnership. We are confident that our Australian retail partners will experience the best possible service and supply of pjur products.”


Australian retailers should now address any inquiries to Calvista or Sugar & Sas. This includes orders and PoS materials.

More information about the two companies can be found at www.calvista.com.au and http://www.sugarandsas.com.

Information about pjur and its product portfolio can be found at: www.pjur.com/au.


The Pjur ‘Touch Me, Feel Me, Try Me’ Free Sample Give-away

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Pjur Group USA is in their twenty-first year as the world’s leader in quality personal lubricants. As a part of their continued success, Pjur has initiated an aggressive tip-in campaign intended to compel more consumers to try one or all of their best-selling formulas. Pjur personal lubricants have always provided a unique feel when compared to other brands and end-customers experiencing this singular difference will ultimately lead to them being a long-term Pjur customer.

pjurThe Pjur brand enjoys strong sales because the formulas inspire repeat purchases and celebrates steady sales growth with a constant stream of new customers trying Pjur personal lubricants every day. The Touch Me, Feel Me, Try Me program is a good reason why Pjur retains such a high brand loyalty. Richie Harris, CEO of Pjur Group USA stated, “It is clear, trying a Pjur product is key to the brand’s success around the world. Touch it, feel it, buy it and buy it over and over again.”

Pjur Group USA offers more than twenty personal products registered with the FDA. The Touch Me, Feel Me, Try Me program includes distributing more than 10,000 tip-in cards to wholesalers across the United States. For information on Pjur, email info@pjurgroupusa.com or call 877-628-7100.