The Swiss lifestyle shop “plusherz” has launched a unique promotion campaign for the pjur superhero products. The campaign’s main attraction is a life-size pjur superhero made of cardboard, which the pjur group has already unveiled at eroFame. In addition, a promotional film on the pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.
“We especially wanted to gear part of our business towards male-oriented products. Of course, the pjur superhero products as well as the new pjur MAN XTEND cream and the pjur MAN STEEL gel have slotted in superbly. Thanks to pjur for the great PoS materials”, said Steven Stebler from plusherz.
“plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well”, stated Stefan Daniel, Key Account Manager at pjur.
All retailers interested in the superhero stand-up display can contact the pjur Sales Team. The pjur group will produce more stand-up displays in line with demand.
You can find more information about pjur at www.pjurlove.com.
pjur group has decided to streamline its sales & marketing of pjur adult products in Australia exclusively to distributors Calvista and Sugar & Sas. Starting October 2016 these distributors will be responsible for the marketing and sales of pjur products in Australia.
“This new direction will increase the level of support to our retail partners in Australia. We decided to agree on a semi-exclusive contract with both distributors to present our brand in Australia at its best”, says Alexander Giebel, CEO and Founder of pjur group. “We’ve been working closely together with Calvista and Sugar & Sas for many years now and we are very happy to announce this new level of partnership. We are confident that our Australian retail partners will experience the best possible service and supply of pjur products.”
Australian retailers should now address any inquiries to Calvista or Sugar & Sas. This includes orders and PoS materials.