SWIMSHOW, THE GLOBAL LEADER OF SWIMWEAR TRADE SHOWS, CELEBRATES 35th ANNUAL EDITION

Swimwear Association of Florida Presents SWIMSHOW at the Miami Beach Convention Center July 22 – 25, 2017

Save the Date: SWIMSHOW, the premier swimwear trade show in the beachwear industry produced by the Swimwear Association of Florida, will return to South Beach and the Miami Beach Convention Center for its 35th edition July 22 – 25, 2017.  The highly anticipated 4-day annual event will showcase a dynamic array of swimwear, beachwear, resort wear, and accessories collections from emerging young talent and world-renowned contemporary and designer brands. SWIMSHOW, the most respected, comprehensive, and longest running trade show of its kind brings together the most influential retailers from around the globe with the hottest collections of the season.
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This year’s highlights include the return and expansion of the Collection, a curated fashion environment strategically placed in the middle of the show floor created for discovering the best emerging and established swimwear designer brands in the industry. The modern and polished platform is created to emphasize each individual brand’s identity with the focus on the product. Buyers will again have the opportunity to engage with brands in a one-on-one unique intimate environment that allows them to gather personal insights into the collections.  Retailers will once again experience this beautifully encased luxury oasis, while enjoying champagne butler service, a VIP lounge area, and free access to Wi-Fi available throughout the trade show.

Additional highlights will include amenities such as a dry and braid bar, massages, nail salon for quick touch-ups, henna bar, up-to-the-minute social media engagement, informative trend seminars, and new networking events.

Last year, the prestigious trade show housed over 350 exhibitor booths representing more than 2500 swimwear and ancillary brands expanding the event’s offerings to wider categories incorporating bags, hats, sandals, cover-ups, athleisure and more.  A few additional hot-spots were the resort and lifestyle brands that concentrated on the new fashion-focused, beach-to-bar collections. Over 60 countries were represented and there was a 13% uptick in attendance from the previous year.

This year, SWIMSHOW will continue to grow those categories along with featuring a variety of iconic women, men’s and children’s swimwear companies. Attendees will include manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders, as well as buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more.

“At SWIMSHOW, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands,” said SWIMSHOW Director Judy Stein. “Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”

Known as the event that starts the swimwear season in the US, this essential show provides buyers a warm and business friendly environment, an easy to navigate and enjoyable shopping experience, and plenty of opportunities to network and meet with key suppliers. As per the last several years, SWIMSHOW is expecting to sell-out this summer.

Due to the renovation of the Miami Beach Convention Center, SWIMSHOW is incorporating only two exhibitions halls again this year.  As per last year, the condensed space required the organization to adapt a more stringent selection process guaranteeing a more cohesive and discerning group of exhibitors. Show organizers are encouraging returning exhibitors to confirm their participation and suggesting new brands interested in participating should submit their applications as early as possible.

In addition to the 4-day exhibit in the Miami Beach Convention Center, special events surrounding SWIMSHOW will include seminars on the latest swimwear and lifestyle trends, Swim Lounge Happy Hour, informal modeling, a daily breakfast bar and High Tea service every afternoon allowing for networking and a slew of very special surprises!

HOURS AND LOCATION

Trade Show Hours:

Saturday, July 22 – Monday, July 24: 9AM – 6PM; Tuesday, July 25: 9AM – 5PM

Location:

MIAMI BEACH CONVENTION CENTER

1901 Convention Center Drive

Miami Beach, FL 33139

Halls A & B

 

About the Swimwear Association of Florida

Founded in 1982, the Swimwear Association of Florida produces and organizes SWIMSHOW, the longest running and most comprehensive annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions. For more information, please visit www.swimshow.com

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Eldorado Now Carrying Fleshlight

Distributor partners with Fleshlight for limited distribution

E IconEldorado, award-winning adult products distributor, has partnered up with Interactive Life Forms (ILF), makers of Fleshlight, for limited exclusive wholesale distribution. ILF has teamed up with Eldorado and two other U.S. adult novelty distributors to distribute their Fleshlight and FleshJack products.

Fleshlight, the #1 selling male sex toy in the world, was founded in 1996 with the goal of providing men with a safe and healthy option for sexual expression. Fleshlight was designed to simulate the feel of real sex with fully body-safe materials, safe to use multiple times. Also the Fleshlight line provides a variety of looks and feels for every taste. In addition, they feature discreet, portable, easy to clean, and durable designs. Fleshlight Pink Originals

“We are very excited to be partnering with Fleshlight, one of the most recognizable brands in the industry. It has proven to be a great product and will continue to be a great seller for our customers,” says Eldorado purchasing director, Jon Vogt.

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For more information about Fleshlight or to purchase, please contact Eldorado’s sales department at 800-525-0848, or sales@eldorado.net or visit www.Eldorado.net.

About Eldorado
An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of giving all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado — an industry leader with legendary prowess. For more information please contact Eldorado’s sales department at 800-525-0848, or sales@eldorado.net or visit www.Eldorado.net.

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Fab Foundations: The 3 Keys Retailers Should Understand About Lingerie Manufacturing


                by Ali Cudby


Recently, at The Intimate Circle, I spoke to Moira Nelson about the elements of manufacturing retailers should understand in order to buy and sell more effectively.


Buy for your ideal customer

Like a retail store, a lingerie manufacturer must convey a clear message about their brand. Particularly at a start-up, which is where Nelson’s Bra La Mode focuses its consulting efforts, it’s critical for a company to speak in a cohesive voice to its audience. The video clip from our interview illustrates just how deep that conversation goes to identify a brand’s ideal client. When a manufacturer is clear about its audience, it makes it easier for a retailer to determine whether it’s the right fit for their store.


Ask for selling points

When you appreciate how a garment is made it becomes easier to value a given garment – both for the purposes of buying and selling. Asking the right questions about a garment’s development, construction and sales process creates a win-win for you and the manufacturer. They provide you with the information that sets their brand apart and makes them great, and you get the selling points you need to help customers appreciate the brand, as well. When you can speak knowledgeably about the product in your store, it allows you to sell more authentically and enthusiastically, and your expertise shines through. Customers want that expertise from you, which lays the groundwork for future loyalty…and sales.

Be a good partner

As you become a more informed buyer and seller, and impart the unique benefits of a brand to customers, it’s inevitable that you’ll develop deeper connections with the brands you sell. Creating relationships and being a good customer to your vendors opens the door for more opportunities. Remember that vendors trust you to represent their products to customers, and have a vested interest in your success. When you are a good customer, they will want to reward that with the tools you need to sell, such as GWPs and visual promotions for the store. It’s like that song in Chicago (but without the jailhouse graft) “When You’re Good To Mama, Mama’s Good To You.”


Image via http://emmastoneinzombieland.blogspot.com/

Taking the time to understand lingerie manufacturing opens up many avenues to becoming a better resource for your customers, a better partner for your vendors and a more profitable business.

The entire interview with Moira Nelson is available in The Intimate Circle.

This article originally appeared in Lingerie Briefs

Ali Cudby is the CEO of Fab Foundations®, a lingerie consulting company that has helped retailers andmanufacturers around the world spread their message and elevate their brand. She is the founder of The Intimate Circle, a members-only online learning lounge for retailers, with a focus on business shortcuts, community, and taking lingerie businesses to the next level. She also founded The FabFit™ Academy, an international online bra fit training and certification program. Known as America’s #1 Bra Coach, Ali is the author of the bestselling book on bra fit, Busted! The Fab Foundations® Guide to Bras That FitFlatter and Feel FantasticBusted! was an Amazon bestseller for over a year and is also available in a Spanish language version, entitled ¡Tómatelo a Pecho! (roughly translated as “Take it to Heart!”).
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook.

via McPete Sez Newsletter.

Registration for the Fab Fit Academy Now Open


Bra Fit expert Ali Cudby will be opening her online bra fitting course for industry professionals, The FabFit™ Academy. Learn the art and science of helping customers find bras that fit with the technique retailers and manufacturers around the world are using as a training tool in their business.

This year, the FabFit™ Academy will be offering three ways to learn Cudby’s trademarked fit techniques:

1) Fab Basics, a one-hour class designed to introduce new employees to fit techniques.
2) A self-guided course that allows for access to all of the core modules in the Academy for study at someone’s own pace
3) The full certification program, a certification seal that can be used in your business, extra bonuses worth hundreds of dollars,
and personal feedback as you go, which is priceless.

The Academy is used as the basis of training for retailers worldwide, such as Bare Necessities, one of America’s leading e-tailers. Laura Burke, Director of Customer Service says of the FabFit Academy, “Anyone selling bras should take this course. It will make your customers come back for more.”

Industry veteran Florenda Pickett, owner of Canada’s Esteem Lingerie, shares, “This course is thorough, all encompassing and a sure fit in fast tracking a novice fitter to becoming a truly well
trained professional bra fitter.”

To gain access to the Academy, just go to the FabFit Academy website and sign up to get notifications. Registration ends May 16th.

via McPete Sez Lingerie Newsletter.