by Luis Paredes
Dancing nearly nude in dark forests, mythical fairies called “Ielele” from Romanian mythology were known to drive men mad with desire and were described as beautiful playful maidens, voluptuous, revengeful and tempting, with great seductive force and magic powers.
The fairies have inspired generations of stories and artwork and, now, Ruxandra Gheorghe, the designer and founder of Ludique, takes the Ielele as a source of inspiration for her new SS12 lingerie collection of the same name.
The character of the Ielele are mirrored in the new collection and include “delicate and irresistible bodysuits, minimalist bras with frontal closure, high-waist, brazilian panties and a bikini in two combined color tones- black and violet.”
The SS12 also features hints Romanian geometrical motifs that we saw in her previous collection, NudeBlack. It’s wonderful to see Ruxandra incorporate elements of Romanian art and heritage into her collections.
“The style and design of Ludique lingerie underline both the temptress and confident side, and also delicacy and grace which define femininity,” said Ruxandra.
The energy in the new collection is a result of staying true to the Ielele description of fairies as playful and seductive forces of nature. “For this stunning game of the fairies was brought into play a fine fringed lace with infinite geometrical motifs inspired from Romanian art, together with jersey with lycra to underline harmoniously the feminine curves,” explained Ruxandra.
Ruxandra develops each season for Ludique as a limited edition offering and just released this new collection for buyers’ consideration.
Email Ruxandra directly at: email@example.com
**Intimate Graphics is a column by Luis Paredes on what’s trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia, LLC focuses on the design and communication needs of the Lingerie Industry and publishes The Lingerie Journal, a business resource for Lingerie Retailers. **
by Luis Paredes