Calexotics Partners with Dr. Laura Berman for Intimate Basics Collection

Calexotics and Dr. Laura Berman team up to enhance sexual wellness and relationships with a fresh take on the Dr. Laura Berman Intimate Basics collection. The successful assortment now features a new, more contemporary look and feel with a focus on the world-renowned sex educator.
The new look provides a full-featured experience. “Everything from the color pallet, product details, and messaging was carefully crafted to appeal to women and couples looking to enhance their sex lives. With Dr. Laura Berman as the prominent face of the collection, we are confident it will become an even bigger success,” says Susan Colvin, Founder, and CEO of Calexotics.

The most recognized items have received the upgraded look already, and the entire collection will follow suit. Jackie White, Executive Vice President of Calexotics, says, “It was only natural to start the new look with our most popular items.” The products include fan-favorites like the Astrea I Remote Vibrating Panty. This remote controlled vibrator and panty set was made famous by the hit movie The Ugly Truth, starring Katherine Heigl and Gerard Butler. In the hit movie, Heigl’s character wears the Astrea out to dinner and has the most incredible orgasm of her life. All of this happens without anyone knowing Heigl is wearing the vibrating panty.The Athena Mini-Massager and Dilator Set have also been very popular, with several appearances on the Oprah Winfrey Show. Dr. Laura Berman presented the products during several episodes, and made recommendations on how and when to use these products. Guests and audience members love them, which has catapulted these products to the top of the charts.
Other popular products include the Lottie 10-Function Remote Panty Pleaser, Astrea II Remote Vibrating Thong, Charlotte Rotating Silicone Massager, Nyla 8-Speed Massager, Selene Vibrating Clitoral Pump and Playroom Shades of Purple Kit. Dr. Laura Berman is known to feature her product line in many of her television appearances; including The Dr. Oz Show, Steve Harvey, The Talk, and more. The Intimate Basics Collection is also a prominent topic for many articles, both in print and online. These features include The Huffington Post, Glamour, Redbook, and many others.
“Having a collection backed by a well-known sex educator is a great selling feature. One of the primary reasons this collection excels, is that Dr. Laura Berman is an actual Ph.D., and a prominent figure on television, in print, and online. Users feel confident when buying a product backed by such a credible source,” adds White.
To learn more about Dr. Laura Berman, visit DrLauraBerman.com. For information on her product line, visit Calexotics.com. 

Eldorado Launching Elevate U E-Learning Series

Distributor has partnered with The CSPH to offer an online sexual health certification series. 

Eldorado Trading Company, one of the largest distributors of adult pleasure products and lingerie, has partnered with Rhode Island-based sexuality training and education non-profit, The Center for Sexual Pleasure and Health (CSPH), to bring Eldorado customers Elevate U.

After hearing the different types of questions retailers were asking the attending sexual health educators at Eldorado’s in-house events, it became evident that there are issues that traditional product education does not address. The common theme is the lack of sexual health resources in communities and therefore an increasing number of customers turning to their local adult store to answer their questions. After considering these challenges retailers are facing and seeing what educational programs are currently available in the industry, Eldorado saw the opportunity for a comprehensive sexual health education program for its customers and after a year of content development, Elevate U was born.

Eldorado Logo_stacked_GoldBlackCYMK “Elevate U is intended to empower Eldorado’s retailers with accurate sexual health information so they can confidently and correctly answer sexual health related questions.” said Allison Travers, Eldorado Director of Marketing. “With this knowledge, retailers can offer customers an excellent in-store experience in order to create repeat business, become a trusted community resource and have a competitive advantage.” Travers continued, “We are dedicating Elevate U in memory of our founder and CEO, Larry Garland, to commemorate his longtime passion and commitment to sexual health and wellness education that was always at the forefront of his mission.”

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Elevate U is a 16-lesson e-learning series that covers a variety of sexual health topics that goes beyond product focus designed to give stores and store clerks the tools and knowledge they need to become a community sexual resource.

Each video-based lesson is 20 – 30 minutes long and followed by a quiz. Once all 16 lessons and evaluations are passed, The CSPH will certify participants as a Community Sexual Health Resource.

Elevate U is available to active Eldorado customers as an added value to working with Eldorado and is launching with the first four lessons in the series at the beginning of 2017 with subsequent lessons to be released throughout the year.

For more information about Elevate U and to get started, visit www.eldorado.net/ElevateU or email ElevateU@eldorado.net. To learn more about The CSPH, please visit www.thecsph.org.

About Eldorado

An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of providing all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado – an industry leader with legendary prowess. For more information please call 800.525.0848, email sales@eldorado.net or visit www.eldorado.net.

SOHMcPete

Dan and Shay Martin of Vibratex to be Recognized at XBIZ Awards

Thank you so much!  “We are delighted and humbled”

Dan and Shay Martin will be recognized this evening, January 12, at the 2017 XBIZ Awards with the Pioneer Award.

One of the industry’s most prestigious honors, the Pioneer Award recognizes company figures who have had a profound impact on the industry through vision, innovation and courage, and continue to provide a guiding light for those who came after them.

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Dan and Shay would like for all Vibratex customers and all their friends in the industry to know how grateful and humbled they are.

“We are so touched by this generous recognition, and we want to thank our friends and customers in the industry from the bottom of our hearts,” says Shay Martin, who started helping out in the family business during her high school years, and has served as Vice President since 1999.

To this day, Vibratex continues to be a second-generation, family-owned company, based in Napa, Calif. The company prides itself on its unique, thoughtfully crafted pleasure pieces and on its long-standing dedication to product quality and consumer satisfaction.
Vibratex rose to fame over 30 years ago by introducing America to the blended-orgasm vibrator (today, the Rabbit Habit Original Deluxe).

Later, the company was instrumental in saving the iconic Magic Wand massager not once but twice. First, when Hitachi had stopped sales to the US market, and then a second time when the Japanese company decided to remove its name from the Magic Wand.

More recently, Vibratex brought the cordless Magic Wand Rechargeable to consumers, together with Hitachi. Vibratex remains the sole importer to North America of the Magic Wand.

In addition to their work with Vibratex and Magic Wand branded products, Dan and Shay have supported people coming into industry, and have helped new brands get off the ground, like We-Vibe and Jimmyjane.

“We’ve seen such wonderful change in our industry over the years,” reflects Shay Martin.

“The empowerment of women, greater openness about sexuality, acceptance of others and so many amazing products brought about by innovation and thinking outside the box. But one thing that has not changed is the fact that we all support each other in this business and are like a big family. For that we are continually grateful,” she concludes.

The 2017 Pioneer Award recipients will be honored on January 12 during an on-screen segment at the adult industry’s biggest night, the 2017 XBIZ Awards show at the Westin Bonaventure Hotel in Los Angeles. Other Pioneer Award recipients this year are Ron Cadwell of CCBill, Kelly Holland of Penthouse and Larry Garland of Eldorado.

SOHMcPete

Wet For Her® Receives ‘Cosmopolitan’ Mention

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Luxury Lesbian Novelty Company’s ‘Sex Toy Two’ Finger Extender Suggested in Q&A with Dr. Sadie Allison!

Wet For Her® (https://www.wetforher.com) receives a mention in the December print issue of Cosmopolitan magazine. Sexologist Dr. Sadie Allison mentions the luxury lesbian novelty company’s flagship product, its Sex Toy Two (https://www.wetforher.com/search?controller=search&orderby=position&orderway=desc&search_query=sex+toy+two+finger+extender&submit_search=Search), as a ‘handy’ solution to having sex with women while having longer nails.

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“I am so thrilled to have our Sex Toy Two mentioned in Cosmo!” says Wet For Her® owner and founder Alice Derock. “Our luxury pleasure products are specifically designed and manufactured for the lesbian community, or any playtime between girls. We look forward to continuing to celebrate and support the sexuality of women, and am so happy to have Dr. Sadie mention us as a fantastic solution for femmes everywhere!”

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“I love my long nails,” asks a reader. “But they sometimes get in the way during sex. Help!”

Dr. Sadie responds, “If you’re with a girl, try the Wet For Her® finger extender. The toy slips over your pointer and middle fingers, keeping your mani fresh and lady parts safe.”

The December issue of Cosmopolitan is available in newsstands now; to download the digital edition, visit https://subscribe.hearstmags.com/subscribe/splits/cosmopolitan.

Wet For Her® is a US-based company, founded in France in June 2009. Wet For Her® CEO Alice Derock noticed a marked shortsightedness within the adult novelty industry for non-anatomically-realistic products – items highly sought after by the lesbian community not interested in using male-identified sex toys during play. The innovations with this market in mind won Wet For Her® the 2012 XBIZ New Pleasure Products Company of the Year distinction.

Wet For Her®’s line of products, designed by Alice, include a variety of insertable toys, both with and without vibrational properties, as well as strapless toys. In addition, Wet For Her®’s recent partnership with luxury harness company SpareParts® allows those seeking a high-end harness to use with the innovative toys a variety of couture styles from which to choose. A branded lubricant rounds out the Wet For Her® product catalog.

For additional information, visit https://www.wetforher.com.

About Wet For Her®:

Wet For Her® is a US based company founded in France in June of 2009. As a French native, CEO Alice Derock noticed shortsightedness within the adult novelty industry for non-realistic items specifically geared towards the lesbian community. Derock began designing and manufacturing a line of high quality toys catering to a specific niche of sexualities; the company’s signature product, the finger extender Sex Toy Two, proves to still be hugely popular, and has made Wet For Her® the sex toy designer of note for lesbian sex toy consumer. Created by lesbians for lesbians, Wet For Her continues to carve a path for new avenues of sensual stimulation. For more information, visit http://www.wetforher.com/.

Wet For Her®’s Social Media Accounts:

https://twitter.com/WetForHer

https://www.facebook.com/WetForHer

 

 

For Retail and Distribution Inquiries, Please Contact:

https://www.wetforher.us/contact-us

SOHMcPete