Swiss pjur retailer with extraordinary superhero advertising campaign


The Swiss lifestyle shop “plusherz” has launched a unique promotion campaign for the pjur superhero products. The campaign’s main attraction is a life-size pjur superhero made of cardboard, which the pjur group has already unveiled at eroFame. In addition, a promotional film on the pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.

superhero_plusherz2-b superhero_plusherz-b“We especially wanted to gear part of our business towards male-oriented products. Of course, the pjur superhero products as well as the new pjur MAN XTEND cream and the pjur MAN STEEL gel have slotted in superbly. Thanks to pjur for the great PoS materials”, said Steven Stebler from plusherz.

“plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well”, stated Stefan Daniel, Key Account Manager at pjur.

All retailers interested in the superhero stand-up display can contact the pjur Sales Team. The pjur group will produce more stand-up displays in line with demand.

You can find more information about pjur at


pjur Product Training in Norway

ILS-Halloween Apr2016 AD_webThe employees of the Kondomeriet, a leading retailer in Norway, were delighted to receive exclusive product training from pjur Sales Manager Stefan Daniel last week. Kondomeriet is one of the largest Scandinavian retail chains in the erotic and lifestyle sector, a pjur customer for many years. The event took place at a luxury hotel in the center of Norway’s capital, Oslo.

pjur product training in Oslo

Following a presentation on the history and company’s mission and philosophy, the staff was given specific training on each pjur formula. There was also a round of questions and the Kondomeriet team not only asked great questions, but was enthusiastic and communicated their great respect and admiration of the pjur brand. More than thirty people attended the event, including store managers, employees and members of purchasing, marketing and the social media departments. Marketing Manager Lena Borge, Purchasing Manager Sofie Jonsson and Managing Director Merethe Sarris were also in attendance. At the end of the training, each participant received a pjur med bag with sachets of the new pjur med personal lubricants and informational material plus a 100ml bottle of pjur Woman. “Kondomeriet is a woman-oriented chain, pjur med and pjur Woman products are very popular in their stores”, explains Stefan Daniel. “Product training is most important with the vast line of formulas offered by pjur. The employees were very happy to receive the training and gain so much pjur product knowledge. The free pjur products we also much appreciated.”

Stefan Daniel with Kondomeriet Employees

In addition to the successful training, Kondomeriet is doing a month-long promotion of pjur products with a 20 percent discount in its 10 branches and is also advertising this with in-store point of sale as well as web marketing and advertising.

The pjur team is available for product trainings and interested parties should contact More information is available at