Calexotics Partners with Dr. Laura Berman for Intimate Basics Collection

Calexotics and Dr. Laura Berman team up to enhance sexual wellness and relationships with a fresh take on the Dr. Laura Berman Intimate Basics collection. The successful assortment now features a new, more contemporary look and feel with a focus on the world-renowned sex educator.
The new look provides a full-featured experience. “Everything from the color pallet, product details, and messaging was carefully crafted to appeal to women and couples looking to enhance their sex lives. With Dr. Laura Berman as the prominent face of the collection, we are confident it will become an even bigger success,” says Susan Colvin, Founder, and CEO of Calexotics.

The most recognized items have received the upgraded look already, and the entire collection will follow suit. Jackie White, Executive Vice President of Calexotics, says, “It was only natural to start the new look with our most popular items.” The products include fan-favorites like the Astrea I Remote Vibrating Panty. This remote controlled vibrator and panty set was made famous by the hit movie The Ugly Truth, starring Katherine Heigl and Gerard Butler. In the hit movie, Heigl’s character wears the Astrea out to dinner and has the most incredible orgasm of her life. All of this happens without anyone knowing Heigl is wearing the vibrating panty.The Athena Mini-Massager and Dilator Set have also been very popular, with several appearances on the Oprah Winfrey Show. Dr. Laura Berman presented the products during several episodes, and made recommendations on how and when to use these products. Guests and audience members love them, which has catapulted these products to the top of the charts.
Other popular products include the Lottie 10-Function Remote Panty Pleaser, Astrea II Remote Vibrating Thong, Charlotte Rotating Silicone Massager, Nyla 8-Speed Massager, Selene Vibrating Clitoral Pump and Playroom Shades of Purple Kit. Dr. Laura Berman is known to feature her product line in many of her television appearances; including The Dr. Oz Show, Steve Harvey, The Talk, and more. The Intimate Basics Collection is also a prominent topic for many articles, both in print and online. These features include The Huffington Post, Glamour, Redbook, and many others.
“Having a collection backed by a well-known sex educator is a great selling feature. One of the primary reasons this collection excels, is that Dr. Laura Berman is an actual Ph.D., and a prominent figure on television, in print, and online. Users feel confident when buying a product backed by such a credible source,” adds White.
To learn more about Dr. Laura Berman, visit DrLauraBerman.com. For information on her product line, visit Calexotics.com. 

The $1MIL Crowdfunded Condom Hits Stores This Month!

 

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After an overwhelming success on Indiegogo, the LELO HEX™ condom will be available nationwide beginning October 2016

Following a successful Indiegogo crowdfunding campaign raising over one million dollars, LELO is thrilled to announce that their game-changing condom will be sold nationwide in retail stores this month.

LELO, an award-winning Swedish design brand, sought to bring their expertise in designing for pleasure to an industry which – until now – has focused solely on personal care and protection.  With a revolutionary design that maximizes sensation without sacrificing safety, the crowdfunding campaign of the re-engineered condom, LELO HEX, outstripped all expectations: original goals were exceeded by 3247% with a total of over one million dollars raised across both LELO.com and Indiegogo platforms.

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Not only has LELO put the HEX condom into the bedrooms of over 30,000 excited supporters, the brand has successfully re-engaged positive discussions on safe sex, and is the industry’s first true innovation in over 70 years. The brand’s focus is on consumers who are eager for revolutionary change on a product that plays an important role in sexual health.

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The LELO HEX is structurally different from other condoms in the market.  It uniquely addresses the most common complaints people have about using condoms. Say goodbye to condoms that slip, break and limit pleasure. The HEX is designed with 350 individual integrated hexagons throughout its ultra-thin latex surface lending extra strength without extra latex. This innovation also allows the HEX to mold to the uniqueness of the wearer and reduces the chance of slippage for a more pleasurable, uninterrupted experience.

On a mission to revolutionize condom technology with both safety and pleasure in mind, LELO HEX will launch in 3 and 12 packs at lelo.com and Target stores nationwide beginning in October.

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JOPEN ENHANCES THE RETAIL EXPERIENCE AT ANME

ILS_web_Mcpete SezJOPEN, the global name in luxury pleasure products, offers new retail tools to enhance the JOPEN experience at the retail level. Industry professionals were given a first-hand look at the tools during the 20th annual Adult Novelty Manufacturers’ Expo (ANME).

Susan Colvin, Founder, and CEO of JOPEN says, “Our goal with JOPEN is to offer extended support for retailers. Retailers are our connection to the end consumer and we must provide them with enough information and tools to enhance their efforts.”

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During the ANME event, attendees were escorted around the JOPEN booth to get a hands-on experience with every JOPEN collection. Retail support tools were on display for specific JOPEN collections. Vanity Vs, Callie, and OPAL all offer a point of purchase display designed specifically to enhance the shopping experience. Luxury shelves are also available, giving retailers a variety of merchandising options. Additional support tools are offered, including brochures, signage, product videos, and more.

As an added bonus, JOPEN now offers a luxury shopping bag for retail locations. The bag gives JOPEN an elevated value, much like you see at high-end department stores like Bloomingdales and Saks Fifth Avenue. Jackie White, Vice President of JOPEN, says, “When purchasing a JOPEN product you are making an investment in yourself. To assist in enriching that investment, we are offering a luxury shopping bag. The bag gives JOPEN products that boost luxury shoppers crave.”
About JOPEN, LLC

JOPEN is a global leader in luxury pleasure products. Focused on the perfect balance of form and function, an expert team of women drives the creation of its products holding the needs of women and couples primary to the design philosophy. JOPEN provides pleasure products at the apex of design and functionality, backed by one of the best warranty programs in existence. Visit www.JOPEN.com. Encounter the new standard in luxury.

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CalExotics Makes a Big Statement with New Collection

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CalExotics, the world’s most trusted name in pleasure products, brings its hottest sellers together to make a big statement on retail shelves. The new collection, Hard Vibes, consist of CalExotics most popular classic vibrators broken down into four categories with a streamlined look. Four, all-new products were also added to help round out the collection.

Susan Colvin, Founder and CEO of CalExotics, says, “With our expanded branding efforts we felt it was time to update some of our classic products, and the first step was with the Hard Vibes collection. You will see more of this from CalExotics as we continue to move forward.”

Hard Vibes offers four categories to ease in merchandising, selling and shopping. Mini vibes are a must-have for every woman. They are discreet, fun and a fantastic value. Slimline offers uninhibited power from sleek designs. Power+ delivers superior performance and a size that allows for an exhilarating experience. Each Power+ is driven by C batteries giving users the power they crave. Signature is a step above the ordinary, providing an extraordinary experience from classic shapes.

The all-new styles help give consumers even more variety to choose from. The Mini Leopard Massager is a compact massager with leopard design that’s ready for a wild adventure. The Mini Pearlessence G Vibe offers a pinpoint G-tip for ultimate pleasure with a glittered design. The Signature Contoured “G” is ergonomically curved with a uniquely contoured tip designed to hit the right spots every time. The Signature Metallic Shimmer G is a smooth, metallic finish G-spot massager perfect for those who like long G-spot play.

calex052116Hard vibes makes the biggest impact when merchandised together. “The updated, more cohesive packaging looks great together. The categories also make it easy to find the right product quickly. Be sure to check out our visual merchandising plans for suggestions on how to set up your Hard Vibes wall,” says Jackie White, Executive Vice President of CalExotics.

To learn more about Hard Vibes, and other best-selling products from CalExotics, visit CalExotics.com. On the site you will find detailed product information, images, videos and other marketing resources.

ABOUT CALEXOTICS

CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world.

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