It was the perfect equation for success. Magic Silk and Male Power hit the floor of the International Lingerie Show in Las Vegas with their biggest booth ever, a massive display spanning 50’ long. Indeed, every inch of space was needed to showcase the companies’ largest, most diverse selection of products in their history.
Business was booming throughout the show. Staff members manned seven writing tables to meet customer demand, handling a record number of appointments and recording a record number of sales. The brand new men’s and women’s collections were a smash hit with customers.
This was a booth that couldn’t be missed!
New displays with oversize graphics featured the latest lines, lavishly illustrated in the just issued catalog supplements for both companies.
Two bold new packaging designs were also introduced
Magic Silk’s line of men’s Silk Knit underwear and the other for Timeless Elegance,
a collection of chic and cheeky G-strings, thongs and panties.
“We are extremely pleased with the results of the show” exclaimed Jeff Baker, president of Magic Silk and Male Power. “But we are equally gratified by the wonderful feedback we received from our valued customers, who have been highly complimentary about the quality of our garments, volume of sales they have enjoyed, and our friendly and talented team. They demonstrated that enthusiasm by placing many new orders in Las Vegas.”
Those who couldn’t attend ILS needn’t worry, however.
Magic Silk and Male Power bring the show directly to you, via their latest catalogs and
supplements. And helpful and informative sales people are only a phone call away.
“Yes, our companies are getting bigger all the time,” Baker concedes, “but our customer service will always remain as personal as it has ever been.”