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Swiss pjur retailer with extraordinary superhero advertising campaign


The Swiss lifestyle shop “plusherz” has launched a unique promotion campaign for the pjur superhero products. The campaign’s main attraction is a life-size pjur superhero made of cardboard, which the pjur group has already unveiled at eroFame. In addition, a promotional film on the pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.

superhero_plusherz2-b superhero_plusherz-b“We especially wanted to gear part of our business towards male-oriented products. Of course, the pjur superhero products as well as the new pjur MAN XTEND cream and the pjur MAN STEEL gel have slotted in superbly. Thanks to pjur for the great PoS materials”, said Steven Stebler from plusherz.

“plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well”, stated Stefan Daniel, Key Account Manager at pjur.

All retailers interested in the superhero stand-up display can contact the pjur Sales Team. The pjur group will produce more stand-up displays in line with demand.

You can find more information about pjur at


Berman Innovations Receives 3 Pleasure Products Nominations for 2017 XBIZ Awards


 Company Behind The Semenette® & POPDildo™ Recognized by Industry Peers & Colleagues!

Berman Innovations and its innovative ejaculating dildo receives three nominations for the 2017 XBIZ Awards. POP by The Semenette®, also known as POPDildo™ (, is nominated for both Sex Toy of the Year (Non-Powered) and Specialty Product / Line of the Year; Berman Innovations itself is additionally nominated for LGBT Pleasure Products Company of the Year.

Initially creating its flagship toy out of a desire to solve a problem for lesbian couples wishing to circumvent the IVF process, Berman Innovations has since seen an ever-increasing demand from a wide range of sex-positive communities, for the second iteration of its patented pleasure product.


“I am overwhelmed with excitement at receiving 3 XBIZ award nominations!” says CEO and inventor Stephanie Berman. “This has been a year of new beginnings, with the launch of POPDildo™ – filled with so much growth and positive feedback about our new toy. I’m thrilled to have our efforts recognized by the industry and our peers. I am so passionate about sexual health education, especially for my fellow LGBTQ+ community members, which makes me particularly proud of the ‘LGBT Pleasure Products Company of the Year’ nomination. Thank you, XBIZ, and congratulations to all of the nominees!”

In addition to its pleasure products nominations, Berman Innovations congratulates Aiden Starr for her Fetish Release of the Year nomination for “Lesbian Anal Sex Slaves 2,” in which POPDildo™ was used prominently as a featured main prop. The film, distributed by Evil Angel Video, has been heralded by sales staff and reviewers alike, as being the first film to showcase ‘cum shots’ in all-girl scenes.

“I am so happy for Adien’s work to be recognized with this nomination!” continues Berman. “This was the first movie that POPDildo™ was featured in, and I couldn’t have asked for a better person, performer, or director to have worked with. Aiden has a very unique style, and she showcased another way of using POPDildo™ perfectly. Congratulations!”

Of the film, Justin Rich, Evil Angel’s domestic sales manager, says, “The first release in [Starr’s] series did really well with a potent brew of popular niches — lesbian, plus strap-on, plus anal, plus slave kink. This new one extends that with a special attraction: finally, an all-girl movie has cum shots!”

The impressive cast list for the film features Daisy Ducati, Ziggy Star, Casey Calvert, Sovereign Syre, Kimberly Kane, Yhivi, Skin Diamond, and the director herself. To purchase the film, visit A BTS testimonial by performers Sovereign Syre and Casey Calvert, filmed after using POPDildo™, may also be viewed at

The 15th annual XBIZ Awards will be held Thursday, January 12, 2017, at the spectacular Westin Bonaventure Hotel in downtown Los Angeles, and hosted by adult entertainment legend Ron Jeremy. The highly esteemed awards ceremony celebrates the top performers, companies, technology, and products in the adult entertainment industry. For more information, visit

Berman has been in the women’s reproductive health industry since 2003. As co-owner and Vice President of her family business, Sepal Reproductive International, as well as CEO of The Semenette®, Stephanie has extensive knowledge and understanding of the women’s reproductive health market. The Semenette®, and its second iteration, POPDildo™, allow partners to mimic traditional intercourse through its proprietary inner tubing and pump system, complete with ejaculation – something that sets it apart from both traditional dildos and “party”-style ejaculating toys. POPDildo™ has quickly found a fan base in people excited by its potential for play, who recognize the technology sets it apart from both traditional dildos and “party”-style ejaculating toys. POPDildo™ has since skyrocketed to the top of the “wish list” for a wide variety of community members, including pegging enthusiasts, kinksters, and fetishists.

The Semenette® (, a novelty intimacy product, allows partners to re-create the ejaculation process in the privacy of their own home, through its proprietary inner tubing and pump system. Berman herself is the first of many Semenette® success stories; she and her wife successfully used the product to conceive their daughter and son. The product experienced its first viral wave soon after its launch in early 2015, and global media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, and serodiscordant communities.

News of The Semenette® experienced its first viral wave soon after its launch, and media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM trans, erectile dysfunction, and serodiscordant communities. US media, including Cosmopolitan, Refinery29, Daily Dot, and Women’s Health, as well as dozens of international media outlets, have noted Berman’s impact on the pleasure product market, particularly leading the charge to mix sexual health and pleasure. Berman also appeared on a panel discussion on Huffington Post Live, to share the story behind The Semenette, as well as was profiled in several medical journals.

Recipient of’s Editor’s Choice Lightning Bolt Award for Emerging Technology, and the 2016 NightMoves Award for Pleasure Product of the Year, the company has also received industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year. Both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free.

North American retailers interested in carrying POPDildo™ may email contact to place their orders. European retailers interested in carrying POPDildo™ may email to place their orders. All other international retailers and distributors interested in carrying POPDildo™ may email

For more information, visit 

About Berman Innovations, LLC: 

Berman Innovations is a woman-owned and operated LGBTQ-friendly company with a business model focused on form and function. An expert team of women drives the design, development, and creation of Berman Innovations’ product line, including its flagship product, The Semenette®. Berman Innovations understands both the adult industry and the family-planning market, tailoring its products with features its clients want and need. Berman Innovations has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery, so retailers always have available stock. Berman Innovations provides pleasure with outstanding customer service and products. For more information, visit and; the company may also be followed on Twitter at, on Facebook at, and on YouTube at


For Retail and Distribution Inquiries, Please Contact:

SOHMcPete Releases Kendra Sunderland Star Showcase


The mainstream sensation “Library Girl” Kendra Sunderland debuts in her first showcase for, “Kendra’s Obsession” is thrilled to announce the debut of Kendra Sunderland’s very first scene for the studio. Kendra will star in a full showcase that will be released as a 4 part series named “Kendra’s Obsession”, the first episode is set for release November 21st, exclusively on

This multi-award winning series debuted with the incredible Carter Cruise in “Carter Cruise Obsession” and became’s best selling DVD of all time!

Now Kendra Sunderland takes over the famous series bringing her incredible talent and performance to the screen.


Award-winning director and adult industry visionary Greg Lansky oversaw every details of this star showcase. “I am very proud of this movie and also truly impressed with Kendra’s performance and acting. This was a unique story and she totally embraced the vulnerability that came with it. She’s an incredible artist. I’m also very thankful to our team from cinematography to graphics they gave everything on this movie. Kendra embodies all the modern codes of glamour. She is elegant and sensual at the same time. She has already become a beauty icon in the industry.”

“It was an incredible honor and experience to work with Greg Lansky” says Kendra. “I was honored and humbled to be able to make such a beautiful movie, and be guided with such thought and care throughout the entire production. Greg is truly a visionary and working with him for a few months has really made me a better actress and performer. He only settles for the best and he truly cares about the performers he works with.’s sister company recently named Sunderland its  first ‘Vixen Angel’ to represent the upscale brand, and the starlet has been promoting her work with the two studios this past month in media outlets, including an exclusive appearance on The Howard Stern Show, where the starlet was adored  by the entire Stern Show staff, and its tens of millions of listeners.

The first scene of “Kendra’s Obsession” is set to drop the week of Black Friday, when rolls out its exclusive holiday promotion.

For more information visit or on Twitter @blacked_com.

ABOUT BLACKED.COM: is a leading producer of high­ quality erotica. ­has earned fan acclaim and accolades by showcasing the adult industry’s top stars with a beautiful visual display under the guidance and direction of award-winning director Greg Lansky. has won several industry major awards for excellence, including AVN’s 2016 Director of the Year for Lansky, Best Marketing Campaign/Company Image and Best Membership site. With over 30 features and hundreds of selected scenes available, holds to the highest quality and integrity of erotic cinema.