Business and Technology: What’s the value of Facebook to your business?



  
       by the Gozooko Guys
(Bryan and Karl)

Yes, another article on Facebook, but we aren’t talking about the stock price value. We want to know what the value of Facebook to your business is, what are you getting out of updating your Facebook page and engaging with customers on Facebook (if you are). There is no doubt that there is some value in being on Facebook, but the question is how much time should you invest in it? You can only answer that question if you know how much sales revenue it is driving in your business. Unless you are a business such as Zynga, which makes money from selling games on Facebook, you probably aren’t getting direct revenue. A recent survey from eVOC insights showed that for those who have “liked” a brand on Facebook, 47% said it had no influence purchasing and 41% said they were somewhat more likely to purchase, and 13% said they were much more likely to purchase, (yes, that is 101%, but that is because they rounded the numbers). So with these numbers in hand we started asking businesses we know who use Facebook what they have been getting out it. These businesses each generate respective revenue, they simply could not tie any of the likes or comments directly to a customer they did not have before being “liked” or commented on Facebook. Our impromptu survey was not scientific, but nonetheless interesting. While some businesses may be getting revenue out of their Facebook page (and we would love to hear from those who are), you need to take a look at what your business investment spends on Facebook and see if it is worth what you are spending, (remember, your time is not free.) One thing we know for sure, all those investors who purchased Facebook stock are not getting what they expected from their investment. Make sure you are.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.GozookoGuys@gozooko.com  

via McPete Sez Newsletter.

Business and Technology: Google made 52+ changes in April

Business and Technology
  
       by the Gozooko Guys
(Bryan and Karl)
Google made 52+ changes in April
SEO is always a hot topic, and it should be, as it helps drive traffic to your site and ultimately drive revenue. Google regularly makes updates to how they rank sites and display results. For the better or for worse all depends on which side of the “improvement” you fall on. In April, Google made 52+ changes for searches. Some of them may have no affect on your site PageRank, e.g. Spanish football (La Liga) search feature, while others may have a real impact, e.g. more domain diversity and improvements to local navigational searches. We suggest you review the list of updates, determine which ones may impact you and decide what actions you need to take, if any. As always, if you have been following good site building practices, you have little to worry about.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.GozookoGuys@gozooko.com  

via McPete Sez Newsletter.

McPete Sez Lingerie Newsletter issue # 315

The May 15th issue of McPete Sez is live.  You can view the entire issue at http://www.mcpetesez.com/may152012.htm

Business and Technology: Peak your Pinterest!


  
       by the Gozooko Guys
(Bryan and Karl)

Pinterest.com is one of the hottest social sharing sites out there, and according toshareaholic.com, it is driving more referral traffic to sites than Youtube, Reddit, Google Plus, and LinkedIn combined. That’s right, COMBINED! Pinterest is almost equal to Twitter and Google in driving referral traffic, and will most likely over take them shortly.
Pinterest is easy to use. One of the best ways to get started is to add “Pin it” buttons to your online store so customers can “Pin” your product images to Pinterest. The pinned products will then link back to your store. Once you add the “Pin it” buttons to your online store let your customers know they can start pinning their favorite products.
Pinterest is all about the image. It is key that you have good quality images on your site. Think about creating new and interesting images of your products with different styles and ways in which they are used. The better/exciting images may prompt more people to pin them and in turn get more people to follow it back to your site. Think about the old adage “Image is everything”. 

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.GozookoGuys@gozooko.com

http://www.mcpetesez.com/may12012-2.htm