CalExotics Makes a Big Statement with New Collection

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CalExotics, the world’s most trusted name in pleasure products, brings its hottest sellers together to make a big statement on retail shelves. The new collection, Hard Vibes, consist of CalExotics most popular classic vibrators broken down into four categories with a streamlined look. Four, all-new products were also added to help round out the collection.

Susan Colvin, Founder and CEO of CalExotics, says, “With our expanded branding efforts we felt it was time to update some of our classic products, and the first step was with the Hard Vibes collection. You will see more of this from CalExotics as we continue to move forward.”

Hard Vibes offers four categories to ease in merchandising, selling and shopping. Mini vibes are a must-have for every woman. They are discreet, fun and a fantastic value. Slimline offers uninhibited power from sleek designs. Power+ delivers superior performance and a size that allows for an exhilarating experience. Each Power+ is driven by C batteries giving users the power they crave. Signature is a step above the ordinary, providing an extraordinary experience from classic shapes.

The all-new styles help give consumers even more variety to choose from. The Mini Leopard Massager is a compact massager with leopard design that’s ready for a wild adventure. The Mini Pearlessence G Vibe offers a pinpoint G-tip for ultimate pleasure with a glittered design. The Signature Contoured “G” is ergonomically curved with a uniquely contoured tip designed to hit the right spots every time. The Signature Metallic Shimmer G is a smooth, metallic finish G-spot massager perfect for those who like long G-spot play.

calex052116Hard vibes makes the biggest impact when merchandised together. “The updated, more cohesive packaging looks great together. The categories also make it easy to find the right product quickly. Be sure to check out our visual merchandising plans for suggestions on how to set up your Hard Vibes wall,” says Jackie White, Executive Vice President of CalExotics.

To learn more about Hard Vibes, and other best-selling products from CalExotics, visit CalExotics.com. On the site you will find detailed product information, images, videos and other marketing resources.

ABOUT CALEXOTICS

CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world.

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World’s Most Innovative Strokers Released from CalExotics

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CalExotics, the world’s most trusted name in pleasure products, upgrades Optimum Power, its popular collection of full-featured masturbators with exciting packaging and two new styles. The collection features seven innovative strokers in cohesive, upgraded packaging perfect for the consumer seeking a full-featured experience.

Susan Colvin, Founder and CEO of CalExotics, says, “Over the years we’ve found male shoppers like high-tech gadgets, and this resonates with their sex toys. Optimum Power products are the perfect combination of power, functions and sophisticated designs for male consumers. We’ve already seen great success in our current product selection and are certain the two new styles will follow suit.”

The Ultimate Power Stroker is a new, self-contained masturbator offering intense stroking action plus seven functions of independent vibration for men who like variety. It features four rows of beads with three speeds of stroking action and a removable, textured sleeve for a more life-like experience. The Ultimate Head Exciter is another new addition, this powerful masturbator thrusts and rotates for explosive results. The three speeds plus removable, noduled chamber creates a mind blowing experience. Other best-selling styles from Optimum Power include the Rotator Masturbator, Blow Job Stroker, Pussy Power Stroker, Xtreme Head Exciter and Turbo Suck.

The newly designed packaging is cohesive and brings the entire collection together. Retailers are encouraged to merchandise these products together to make the biggest impact. “Creating a branded wall space is easy with Optimum Power. The packaging is sleek and is a step above other male masturbators. Create an Optimum Power section within your current masturbator wall and get ready for your customers to take notice,” says, Jackie White, Executive Vice President of CalExotics.

To aid in the merchandising process CalExotics offers free in-person help for those retailers looking to make changes to their merchandising efforts. White goes on to say, “CalExotics is here to help with all your merchandising needs. Please contact me directly for more information and to set up an appointment.” Online retailers also have access to CalExotics resources including product images, demonstration videos, detailed product information and more. For access to this information and more, visit CalExotics.com.

ABOUT CALEXOTICS

CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world

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CalExotics Blows Away ANME

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 CalExotics, the world’s most trusted name in pleasure products, brings it all together with marketing, branding and philanthropic endeavors at the Adult Novelty Manufacturers Expo, ANME. The novelty giant was the talk of ANME and attendees packed the booth to get a peek at what’s coming for the 2016 spring season.

“ANME was a complete success. Our customers and show attendees loved all our new products, packaging and marketing support. They were especially captivated with our Living Beyond Breast Cancer partnership and new line of products. This organization continues to touch the lives of so many people. It is an honor to be a part of it and our customers want to join in for such a worthy cause,” says Susan Colvin, Founder and CEO of CalExotics.

CalExotics and Living Beyond Breast Cancer, LBBC, have been partners for nearly 10 years, beginning with the popular Papillon Massager. The company has expanded its partnership with a complete line of female-centric products, Inspire. Inspire is designed to help positively affect the overall well-being and health of women with a portion of the proceeds benefiting this vital cause.

Living Beyond Breast Cancer is a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support. CalExotics kicked off the show with the Inspire collection, culminating with a portion of their show sales being donated to LBBC, amounting to a whopping $18,689.

In addition to Inspire, CalExotics showcased other new collections, Luxe and Hard Vibes. Luxe is a technologically advanced touch sensor vibrator. It features 10 functions of vibration with two touch sensors allowing the user to increase the speed on any function with their own touch. Attendees were astonished at the technology, and placed pre-orders to ensure they would be the first to have it. Luxe also has a display perfect for the retail environment; it showcases product details and gives consumers a hands-on experience to help close the sale. Hard Vibes is a collection of classic, hard style vibrators that brings together best-selling and new styles with cohesive new packaging. It’s broken down into four categories; Mini, Slimline, Power+ and Signature, to aid in merchandising and selling.

New products were also added to several best-selling collections including Apollo, Booty Call, Clitoral Pumps, COLT, Embrace, Jack Rabbit, Kits, Nipple Play, Optimum Power, Power Studs, Pumps, Scandal and Silhouette. Jackie White, Executive Vice President of CalExotics, says, “Our customers loved the new products. We received nothing but positive responses. We are excited to start rolling out the new product starting this month.”

CalExotics showcased its marketing support, placing items throughout the booth giving ANME attendees the opportunity to see the latest from the novelty giant. Displays are available for several collections, including Inspire, Silhouette and Luxe. Signage for all major collections is also available, along with a new supplement, collection brochures and other collateral.

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For more information on CalExotics, their products and marketing support, visit CalExotics.com or contact a company representative. 

ABOUT CALEXOTICS

CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world.

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CalExotics and Jopen Nominated for 5 Xbiz Awards

ILS-Halloween Apr2016 AD_web

The CalExotics and JOPEN team have been nominated for an impressive five Xbiz Executive Awards. The nominations include:
Susan Colvin for Chief Executive of the Year
Jackie White for the Senior Leadership Award
Josh Le Duff for Marketing Executive of the Year
Austin Ferdinand for Business Development Executive of the Year
Robin Stewart for Brand Ambassador of the Year

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Please visit Xbiz.net to cast your vote.

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