Nubian Skin are excited to announce they have provided underpinnings for Beyoncé and her dancers for The Formation World Tour. Starting on the 27th April, Beyoncé will tour until 3rd August in support of her sixth studio album, Lemonade.
Nubian Skin are delighted to be involved, founder Ade Hassan notes, ‘It is unbelievable to have an artist like Beyoncé choose to wear Nubian Skin as the base for her costumes on the Formation Tour. Beyoncé is a global phenomenon, and the fact that her team knows about our brand and have selected it is testament to the work we’re trying to do. It is such validation to see a squad of beautiful, brown women and know that Nubian Skin has a product which is allowing them to express that diversity to perfection.’
Nubian Skin, the lingerie and hosiery brand for women of colour aim to alleviate the struggle women of colour face when it comes to skin tone lingerie and hosiery.
A nude bra and skin tone hosiery are the basics of every woman’s wardrobe, at least in theory. For many women of colour, finding suitable skin tone hosiery and lingerie has not been an option. Nubian Skin aspires to be the brand that women of colour can turn to
when they need to find that much needed pair of nude hold-ups or a perfect nude bra.
With the aim of redefining ‘nude’, Nubian Skin launched in October 2014 with a carefully edited selection of lingerie and hosiery to provide the essential underwear needs of women of colour. With the philosophy of ‘Empowering Women. Embracing our Colour’,
Nubian Skin encourages women of all ethnicities to feel included, appreciated and most of all sexy, in lingerie especially tailored for them.
Nubian Skin was founded by Ade Hassan who became frustrated by the lack of skin tone options to go with her ever-expanding wardrobe, Ade decided it was time for a ‘different kind of nude’.
“My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery, the industry simply doesn’t cater to us. So, I thought, it’s time to rethink the definition of nude.”