The Addict Expose: Else Lingerie Spring/Summer 2014

                           by Cora


We’ve featured Else Lingerie a time or two on the blog before. Unlike many of the labels we share, I wouldn’t call Else Lingerie an especially cutting edge or avant-garde brand. If anything, they’ve gotten more commercial over the last couple of years (check out this chevron set and this chevron set to see why I fell in love with them several seasons ago). However, they are remarkably consistent, and their aesthetic fits in well at high-end, yet still mainstream, stores like Neiman Marcus and Anthropologie (i.e. places looking for something a little bit different from the norm, but still marketable to the average American – read: conservative – woman).

That said, I do wish Else Lingerie was taking more risks now and exhibiting some of the playfulness and artistry I saw in their first few seasons. But I also understand the pressure of the market and the need to create a line that sells (as opposed to only moving when on sale). As several of my lingerie industry friends have pointed out to me, what I’m attracted to as a lingerie blogger (and someone who’s immersed in the subject everyday) is not necessarily the same as what the average woman is looking for. I want new, exciting, and interesting but many, many women want safe and simple…and a brand like Else is about as modern
and inspired as they’re going to get. That’s not so much a criticism of the collection as it is a rueful commentary on how lingerie is often perceived in society.

In summary, there’s nothing wrong with Else Lingerie. In fact, they’re doing a lot right. If this was my first exposure to the brand, I’m sure I’d be smitten. It’s just hard not to feel like something’s getting lost with each subsequent season here. And though I understand why, I can’t help but miss their more adventurous past.

What do you think of Else Lingerie? Are there any looks you like? And do you have any thoughts on the balance of a designer’s vision with the practicality of what sells?

***Cora is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.

The Addict Expose: Dollhouse Bettie 2014 Collection Preview


                    by Cora

Dollhouse Bettie has been on my favorite lingerie stores list for ages. I’m talking before I started the blog. I really like how they bring authentic vintage, retro pinup, and modern day lingerie all together under one roof. I imagine it’s a lot harder than it looks to maintain a really cohesive, coherent brand when you’re stocking lingerie from so many disparate brands (not to mention time periods!), but Dollhouse Bettie does it wonderfully well.

Lately, they’ve been adding more and more in-house designed products, and I’m really excited to announce the debut of Dollhouse Bettie’s own range, which they will be exhibiting at market next week. Of course, many of these items are in their shop already (like the Stella Marais), but the notion of other boutiques stocking these pieces is really quite quite exciting. Oh! And they’re also made in San Francisco by a small team of seamstresses, so if ethically-produced fashion is important to you, add this label to your list.

I had an opportunity to view the final collection and sketches during a brief trip to San Francisco this month (if you follow me on Instagram, you may even recognize those sketches), and it’s really intriguing to me how much the final, end product looks like the original concept sketch. Speaking of sketches, I would love to have any one of these framed and put on my wall. They’re simply beautiful in their own right.

Favorite looks for me include pretty much everything in the ‘Atomic’ range (those red/black pieces), though that sweeping gold, floor-length dressing gown (from the Satine Collection) is pretty amazing too. The remaining two lines are the ‘Juliet’ range, made from beautiful white lace with soft pink accents, and the aforementioned ‘Stella Marais’ range which is navy and white striping. What do you think of their debut collection? And do you wish more boutiques designed their own lines?
































***Cora is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.

The Addict Expose: Lingerie of the Week: ‘Kelly’ Lingerie Set by Toru and Naoko


                    by Cora 
     



So I was catching up Scarlet’s Letter (one of my favorite lingerie blogs for 2014), and I ran across a new line I hadn’t heard of before – Toru and Naoko. Based out of Chile, this new lingerie brand is doing some very exciting things. And since I’ve been wanting to feature more brand that don’t hail from America, Europe, or Australia, I thought they’d make a great fit for our first ‘Lingerie of the Week‘ feature for March.



Not to be too repetitive, but I’m really digging the sheer black mesh, and I also quite like the crossover details for the bra. I don’t own any knickers with cut-outs on the sides, but I do like a high-waist silhouette. I also enjoy the slightly cheeky cut of the briefs, and the ruffle trim on both the bra and knickers. Better yet, both of these handmade pieces retail for only $76 (i.e. that’s the cost of the full set), a real bargain for custom, designer lingerie.

What do you think of Toru and Naoko? Would you purchase something like this?


***Cora is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.

The Addict Expose: Millesia Lingerie – Autumn/Winter 2014-2015


by Cora

      



Millesia is a relatively new brand on the TLA radar. I first caught site of them on the website of the European lingerie megastore Cazar, but lately, they’ve been appearing stateside too, primarily on sample sale sites like MyHabit, Gilt, and Ideeli. Recently, Revival Brands, a lingerie distributor out of New York (that company also handles U.S. 
distribution of the Italian hosiery label Philippe Matignon) added Millesia to their stable of brands. With that new development, I 
imagine we’ll be seeing a lot more of this label in the upcoming months (already, my fave local boutique, BelleFleur, has started stocking this brand).

Unlike many of the more famous French lingerie brands (Simone Perele, Cadolle, Aubade, Lejaby, and Scandale), Millesia was founded relatively recently. This year, they’re only celebrating 
their tenth anniversary. Generally, I’m always a fan of newcomers to the market; I think it helps the industry to stay creative, relevant, and 
fresh. I really enjoy Millesia’s use of laces, and the variety of bra cuts and styles they offer. Like that other European company, La 
Perla, Millesia has multiple ranges, and this blog post only shows a fraction of what’s actually available.

Favorite looks for me include the quarter cup frame bra below, and the red polka dot waist cincher a bit further down. In terms of what I’d 
be most likely to wear on a daily basis though, the bra above is perfect. In the midst of such a terrible winter, I think we all deserve 
something a little extra special under those heavy sweaters and coats.

What do you think of Millesia? And if you’ve tried this brand before, how was the fit and quality?




























***Cora is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.