LIVIAR, Start-up Luxury Lingerie Brand Made in the US, Featured in Beyonce’ Record-Breaking Instagram Pregnancy Announcement
It’s been quite a week at the start-up luxury lingerie brand, LIVIARA. Ever since America’s pop-culture queen, Beyoncé, wore the LIVIARA Powder Blue Dauphine panty in her record-breaking Instagram pregnancy announcement, the LIVIARA team has been happily fielding interviews, fulfilling orders and taking advantage of the unexpected and unimaginable exposure.
Being a part of the #1 Instagram post by Beyoncé herself has tripled LIVIARA’s sales in the past week, massively increased website traffic and catapulted the brand into the spotlight. CEO and Founder Kara Gatto was as surprised as anyone else. “We were ecstatic. We really had no idea that she was going to use one of our pieces,” Gatto said. “We couldn’t be more thankful and we feel really blessed that she made us part of her special announcement.”
The American-made luxury lingerie brand just launched last November and has hit the ground running. LIVIARA does everything – design, manufacturing, logistics and customer service – from their 3-story building in the heartland of the U.S. Although it is anything but a typical manufacturing building. It much more closely resembles a vibrant state-of-the-art workshop with light filled open spaces, exposed hot pink ceilings and large elegant artwork. LIVIARA focuses on supporting the passions of their employees as they create their beautiful collection.
With a staff of 37 employees that currently includes 24 seamstresses, LIVIARA’s mission is to revolutionize luxury lingerie through empowerment, quality, and innovation. LIVIARA understands that luxury begins with quality. Accordingly, each piece of LIVIARA lingerie is made from real silk, the finest lace, and 24-karat gold-plated accessories.
Impeccably designed and hand-crafted, LIVIARA’s lines are created in the spirit of the empowered woman who knows what she wants and how to achieve it. “It was exciting to see Beyoncé wearing one of our pieces because she embodies the spirit of female empowerment which is an integral part of our brand voice,” Gatto said. “She really fits the brand impeccably.” LIVARA believes in the empowerment of every individual to express all sides of one’s self in a culture of acceptance, creativity, and freedom of expression.
Similarly, Marie Antoinette, both the revered and the damned final queen of France, is the inspiration for the 2017 inaugural collection. Literally fit for royalty, LIVIARA’s initial two lines – Beloved and Condemned– captures the storyline of a beloved female gone rogue. Every year, LIVIARA will choose a different revolutionary woman to use as inspiration for their new collection. Each collection will focus on the dichotomy between the soft and romantic and the bold and rebellious.
About LIVIARA: Founder and CEO, Kara Gatto, launched LIVIARA in the spirit of the empowered woman who knows what she wants and how to achieve it. The entire collection is carefully hand-crafted in the United States at LIVIARA’s new state-of-the-art workshop. Initially launching as an e-commerce retailer, Gatto has already expanded distribution to luxury boutiques and plans to further distribution through retail partnerships, as well as avant-garde brick and mortar retail space in select cities in 2017.
LIVIARA is quickly becoming known for their use of high-end materials and unique way of creating powerful bondage style pieces. LIVIARA’s collection of exquisite bras, corsets, panties and garter sets feature the finest lace, indulgent silk, and gold-plated accents. Understanding that emboldened confidence demands a personal fit, LIVIARA intimates are currently available in sizes ranging from 32A-G, 34A-G, 36A-F, and 38A-DD and bottoms from XS-XL. LIVIARA will continue to expand their size range throughout 2017.
2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world. Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment. Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.
CURVELASVEGAS opens the show season at PROJECT WOMENS
The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center. This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning. The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.
At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.
CURVENEWYORK focuses on seamless processes
The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center. This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York. This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center. CURVENEWYORK will continue until Wednesday, March 1.
Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast. This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.
Lead Retrieval Service
New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York. The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone. The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.
A charity dinner to celebrate CURVE participants and attendees
To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands. There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending. The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa. Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.
CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North. The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.
EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.
Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com
For any questions please contact us at:
Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016
Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: firstname.lastname@example.org
Sales : Laurie Delpino | email@example.com
Visiting : Meghan Murray Cox | firstname.lastname@example.org