Swimwear Association of Florida Presents SWIMSHOW at the Miami Beach Convention Center July 22 – 25, 2017

Save the Date: SWIMSHOW, the premier swimwear trade show in the beachwear industry produced by the Swimwear Association of Florida, will return to South Beach and the Miami Beach Convention Center for its 35th edition July 22 – 25, 2017.  The highly anticipated 4-day annual event will showcase a dynamic array of swimwear, beachwear, resort wear, and accessories collections from emerging young talent and world-renowned contemporary and designer brands. SWIMSHOW, the most respected, comprehensive, and longest running trade show of its kind brings together the most influential retailers from around the globe with the hottest collections of the season.

This year’s highlights include the return and expansion of the Collection, a curated fashion environment strategically placed in the middle of the show floor created for discovering the best emerging and established swimwear designer brands in the industry. The modern and polished platform is created to emphasize each individual brand’s identity with the focus on the product. Buyers will again have the opportunity to engage with brands in a one-on-one unique intimate environment that allows them to gather personal insights into the collections.  Retailers will once again experience this beautifully encased luxury oasis, while enjoying champagne butler service, a VIP lounge area, and free access to Wi-Fi available throughout the trade show.

Additional highlights will include amenities such as a dry and braid bar, massages, nail salon for quick touch-ups, henna bar, up-to-the-minute social media engagement, informative trend seminars, and new networking events.

Last year, the prestigious trade show housed over 350 exhibitor booths representing more than 2500 swimwear and ancillary brands expanding the event’s offerings to wider categories incorporating bags, hats, sandals, cover-ups, athleisure and more.  A few additional hot-spots were the resort and lifestyle brands that concentrated on the new fashion-focused, beach-to-bar collections. Over 60 countries were represented and there was a 13% uptick in attendance from the previous year.

This year, SWIMSHOW will continue to grow those categories along with featuring a variety of iconic women, men’s and children’s swimwear companies. Attendees will include manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders, as well as buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more.

“At SWIMSHOW, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands,” said SWIMSHOW Director Judy Stein. “Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”

Known as the event that starts the swimwear season in the US, this essential show provides buyers a warm and business friendly environment, an easy to navigate and enjoyable shopping experience, and plenty of opportunities to network and meet with key suppliers. As per the last several years, SWIMSHOW is expecting to sell-out this summer.

Due to the renovation of the Miami Beach Convention Center, SWIMSHOW is incorporating only two exhibitions halls again this year.  As per last year, the condensed space required the organization to adapt a more stringent selection process guaranteeing a more cohesive and discerning group of exhibitors. Show organizers are encouraging returning exhibitors to confirm their participation and suggesting new brands interested in participating should submit their applications as early as possible.

In addition to the 4-day exhibit in the Miami Beach Convention Center, special events surrounding SWIMSHOW will include seminars on the latest swimwear and lifestyle trends, Swim Lounge Happy Hour, informal modeling, a daily breakfast bar and High Tea service every afternoon allowing for networking and a slew of very special surprises!


Trade Show Hours:

Saturday, July 22 – Monday, July 24: 9AM – 6PM; Tuesday, July 25: 9AM – 5PM



1901 Convention Center Drive

Miami Beach, FL 33139

Halls A & B


About the Swimwear Association of Florida

Founded in 1982, the Swimwear Association of Florida produces and organizes SWIMSHOW, the longest running and most comprehensive annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions. For more information, please visit www.swimshow.com


A Love of Lace Leads to Big Things for Toronto’s Indie Lingerie Line, With Love Lingerie

ILS-Halloween Apr2016 AD_web

With Love Lingerie has been picked up by Nordstrom Vancouver

Toronto’s indie lingerie darling Carrie Russell and her line With Love Lingerie have been picked up by Nordstrom Vancouver and will debut at the Beauty+Fit+Friends event in-store on Friday September 11th and 12th, and the Cavalier collection will be available at the September 18th official opening day.

cavalier bodysuit front

It is a significant coup for the small label which is still made by hand in the designer’s uptown Toronto studio. With Love Lingerie is carried in several lingerie boutiques in Canada and the U.S., and Russell has been steadily growing e-commerce sales via the online artisan market Etsy.

This past spring Etsy.ca facilitated an introduction between With Love Lingerie and Nordstrom’s buyers which resulted in this promising luxe retailer/indie designer match.

“Talking to the buyers at Nordstrom, I was excited to hear their clients are craving the intricate and special intimates that my designs embody. This is a huge leap for my business and my livelihood as a creative entrepreneur”, explains With Love Designer, Carrie Russell

cavalier cape frontAbout With Love Lingerie

With Love Lingerie, which was recently featured in The Globe & Mail’s Style/Business section – (avaliable at: http://fw.to/6vDe8mg) –  was founded in 2010 in Toronto by designer Carrie Russell. The gorgeous pieces appeal to an urban woman/creative professional whose love of timeless style extends beyond fashion into her unique/bespoke underpinnings. With Love Lingerie’s capsule collections are influenced by current design trends as well as a seductive fusion of retro/pin-up styles and fashion forward silhouettes resulting in a distinct range/index of intimates that celebrate women’s bodies.

With Love is proud to be part of the Canadian fashion community and is committed to local, ethical (small batch) production.


Contact: Carrie Russell, Founder/Designer of With Love Lingerie
Tel.: (647) 991-3646
Email: Carrie@withlovelingeriexoxo.com
Website: www.WithLoveLingeriexoxo.com
Twitter @wl_lingeriexoxo.com
Instagram @carrie_withlove