LYCRA® MOVES™ SWIM AT SWIMMIAMI

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Unveils New Global Swim Video & Presents Model Showcase of 2018 Swimwear Trends featuring Fabrics from Around the World

As a key ingredient in many swimsuit brands, the LYCRA® brand was once again a presence during Miami Swim Week and sponsored the LYCRA® SWIM SALON during SWIMMIAMI, July 14-17, 2016. The salon was a new tented venue located on the grounds of the exclusive W South Beach hotel in Miami Beach, Florida. A series of four swimwear runway fashion shows featuring swimwear by Hot-As-Hell, Robb & Lulu,  Baes & Bikinis and San Lorenzo were held at the salon. These brands use LYCRA® XTRA LIFE™ fiber in their swimwear collections because it resists breakage and fit loss caused by chlorine and sunscreen, and lasts up to ten times longer than unprotected spandex.

An invitation-only cocktail party was hosted by the LYCRA® brand at the LYCRA® SWIM SALON on Saturday, at the W Southbeach hotel.  This was followed by a presentation on LYCRA® XTRA LIFE™ fiber by Pattie Ficorilli, INVISTA Senior Marketing Manager for Swim. A live model showcase featuring trends created in collaboration with Stijlinstituut Amsterdam, where the 2018 swimwear trends were brought to life. Finally, guests previewed the new LYCRA® brand global swim video that highlights the unrivalled benefits LYCRA® XTRA LIFE™ fiber delivers to swimwear.  The new global brand video will be made available to brands and fabric mills to promote the quality of their swimwear and fabric selection using LYCRA® XTRA LIFE™.

“Miami Swim Week gives us a wonderful opportunity to engage with our partner brands and showcase the newest fabric innovations to the global swimwear community,” said Ficorilli. “Fabrics using our LYCRA® XTRA LIFE™ fiber are the favorite choice of swimwear brands around the globe, and we enjoy being able to educate both new and established brands about our technological developments,  trends in the industry and connect them to key fabric mills from around the globe.”

More information on the LYCRA® fiber brand can be found at www.connect.LYCRA.com and www.LYCRA.com. You can also find the LYCRA® brand on social media by using @LYCRABrand.

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model walks the runway at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Dianne Lober (L) Michelle Schlegel (CL) Pattie Ficorilli (CR) pose with models at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Pattie Ficorilli, Dianne Lober and Michelle Schlegel pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: A model poses at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL - JULY 16: Models pose at the Lycra Moves Swim Cocktail Event at SwimMiami - Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

MIAMI BEACH, FL – JULY 16: Models pose at the Lycra Moves Swim Cocktail Event at SwimMiami – Runway at W South Beach on July 16, 2016 in Miami Beach, Florida. (Photo by Gustavo Caballero/Getty Images for LYCRA)

 

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has 10,000 employees. For more information, visit INVISTA.comFacebook.com/INVISTAglobal and Twitter.com/INVISTA

LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA.

About SWIMMIAMI 

LDJ and SBI, two leading fashion production companies worldwide, have partnered to create SWIMMIAMI presented by smartwater® and W Hotels Worldwide, as a platform for designers seeking to present their 2016 collections set to International Runway standards. LDJ partners with IMG on NYFW and other international events and has been integral part of Miami Swim Week for the last ten years; producing the shows at The Raleigh Miami Beach with IMG and partnered with SBI to ensure a world class runway experience for the swim industry. A full schedule and information about the event can be viewed at  SWIMMIAMICOLLECTIONS.COM.

About Stijlinstituut, Amsterdam

Stijlinstituut Amsterdam focuses on innovation, product design and communication in design, fashion and materials. It acts as a source of information for the style related industry, reporting on consumer mind-set and environment, technological developments and trend-setting movements. It has developed a tightly focused methodology, directly related to client needs and built on consumer attitudes. It generates information and inspiration for design, marketing and sales functions, as well as for management, which gives valuable guidance on innovation, product design and communication.

CONTACT:  Dianne W. Lober   Dianne.W.Lober@invista.com

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Eurovet and the LYCRA® Brand Present Annual Interfilière New York

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Event to Introduce LYCRA® BEAUTY COOLING technology
Photos by Charles Roussel

Eurovet, the worldwide leading reference in intimate apparel, swimwear and performance fabrics trade shows, and INVISTA, owner of the LYCRA® fiber brand, have teamed up for the third consecutive year to present Interfilière New York on Monday, September 21 at The Altman Building, located at 135 West 18th Street in Manhattan. The one day event presented fabrics, accessories, production capabilities from around the world and valuable strategic information curated for buyers from the North American market. The event bared the Interfilière quality label and its reputation as the global sourcing reference for intimate, swim and performance fabrics.

Charles_Roussel -20150921-1490 The event was a great success and the show floor was buzzing all day long, attracting 377 visitors (51% increase compared to 2014) from industry majors to young designers for face to face meetings with a select group of 48 (versus 32 Mills in 2014) top international mills.

Charles_Roussel -20150921-2159The show presented a geographically curated selection of mills from Europe, Asia and the Americas catering to the intimate apparel, swimwear and athleisure industry. Among the products shown, manufacturers, brands, upcoming designers and major retailers were eager to discover a balance and diverse sampling of lace, wovens, trimmings, embroideries, knits and print designs. In a live survey conducted on show floor 82% of the exhibitors declared being satisfied or very satisfied with the show, 71% said they met more than 10 accounts, 92% declared having started new relationships with brands.

Charles_Roussel -20150921-3139Participating mills included: Antik Dantel (Turkey); Apsara Silks (India); Aronne Faccio (China); Billon Design (France); Bischoff Textil (Switzerland); Broderies Deschamps (France); Brugnoli Giovanni Spa (Italy); Chanty Spitzenfabrik (Germany); Charmante Ltd (China); Cheynet Elastics (France); E. Boselli & C. Spa (Italy); Encajes S.A (Colombia); Essence Textile (Taiwan); Golden Horizon (China); Hang Gang Lace (China); Iluna (USA); Integrate Beneficial Textile (China); INVISTA/LYCRA® Brand (USA); Karl Fleischmann (Germany); K-Boxing Warp Knitting (China); Kimex (Mexico); L & A Lingerie Ltd (China); Les Tissages Perrin (France); Lingtex Fabric (China); Macra Lace (USA); Maglificio Ripa Spa (Italy); Malharia Princesa/Nayane Rodrigues (Brazil); Penn Textile Solutions + Penn Italia (Germany); Piave Maitex (Italy); Potencier Broderies (France); Protela (Colombia); Ritex 2002 (Spain); Rocle by Isabella (France); Rosset Textil (Brazil); Seram (France); Shi Zhan Textiles (Hong Kong); Simplex Knitting (UK); Sitip Spa (Italy); Skytex (Mexico); Sofileta (France); Studio Ilyzia (Italy); Tejidos Gulfer (Colombia); Tessitura Colombo Antonio (Italy); Texco Group Holdings (China); Union (Switzerland); Wanjiali (China); Willy Hermann (Austria); Wujiang Celeb Textiles (China); Yu Yuang Textile (Taiwan)

Some of the live feedback gathered on show floor from exhibitors:

Charles_Roussel -20150921-3067Protela – “Very good atmosphere, the people visiting are the right ones, focused show. We saw 3 new clients that we did not expect,  incredible to have met them here because we did not know how to approach them ex: Swimwear Anywhere and Under Armour” – “I like the space, the workshop format”

Ritex – “I saw 6 new customers, I am very happy!”

Wanjiali – “It’s our first time exhibiting, but it very necessary for us to come here and we are very happy we are here!”

Piave Maitex – “It’s been 3 years exhibiting and every year the show is getting better and better”

Texco – “It was our first time exhibiting and we are very happy it was a very successful show. We will see you next time!”

Charles_Roussel -20150921-2770Visiting brands included: A&H Sportswear; American Eagle; Aerin Rose; Age Group/Flora Nikrooz; Beach Riot; Belusso; Bikini Bar; Carole Hochman Design Group; Commando; Eberjey; Elila; Erica M.; Fortnight Lingerie; Hanes Brands; Helen Sanchez; Komar Intimates; Mast Industries; Naked Brand Group; PVH/Calvin Klein; Shoshanna; Spanx; Swimwear Anywhere Inc.; Under Armour; Victoria Secret; Wacoal…to name a few

Some of the live feedback gathered on show floor from visitors:

Ness Moon, AMERICAN EAGLE – “Good to see vendors from all around the world. It is interesting to see the similarities and differences in their products”

Dora Lau, DORA L INTERNATIONAL/CURVY COUTURE – “Wonderful! One of the better one I’ve seen, I would say it even tops Paris. It really showed the changes in the trends and gives good insight on how to marry lingerie and activewear”

A + H Sportswear – “It is amazing how the show has grown in only three years from 8 + 48 mills!!”

Charles_Roussel -20150921-2586Among the new features presented this year, the Creative Lab, a new format trend presentation created by Concepts Paris for Interfilière New York showcased the mill’s technological innovations and was accessible all day long for visitors to discover.

The morning began with a trend presentation by Jos Berry, CEO and Founder of Concepts Paris, with a focus on Spring/Summer 2016 to guide the attendees through the offerings presented on the show floor. At 11 a.m., INVISTA presented LYCRA® BEAUTY COOLING technology.

Charles_Roussel -20150921-2503The highlight of the day was the much-anticipated Summer 2017 trend preview by Jos Berry, which gave designers an edge on the future trends.

The three events were a success and created a very positive atmosphere. The first trend presentation offered keys for visitors to shop the floor, the Summer 2017 preview insight for them to project into their collection and the LYCRA® BEAUTY presentation an eye into future and how to go further.

Charles_Roussel -20150921-2250The day ended with a cocktail reception where Pierre-Nicolas HURSTEL, CEO of Eurovet Americas declared:

“We are thrilled by the results of this 3rd edition, the energy on the show floor, the extremely professional atmosphere and the amount of new business relationships created are in line with our very high expectations and our goal to establish Interfiliere New York as the reference for our categories in North America”

“I would like to thank the Eurovet teams all over the world who selected the best international mills to join this edition, Jos Berry CEO of Concept Paris who brought us an exclusive and incredibly meaningful content through the creative lab and last but not least our partner the LYCRA® brand who has been amazing in supporting and contributing to make this show a success”

We are looking forward to the next edition of Interfiliere New York in September 2016. In the meantime, the next Interfilière event will be held on October 12-13 in Shanghai, with much anticipation.

Charles_Roussel -20150921-2624The LYCRA® brand’s newest platform, LYCRA® BEAUTY COOLING technology, was designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category. The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management. Consumer research conducted by INVISTA indicated that *78% of female consumers find moisture management in shapewear to be extremely or very important, with only *40% satisfied. This new technology meets this need.

Charles_Roussel -20150921-2764“The secret is COOLMAX® Technology,” said Arnaud Ruffin, Strategy and Business Development Director at INVISTA Apparel. “It features fibers with an engineered cross-section, enabling moisture to reach the fabric’s outer surface where it evaporates quickly.”

Ruffin added, “LYCRA® BEAUTY COOLING technology addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.”

Charles_Roussel -20150921-2953For more information on Interfilière New York, visit www.interfiliere.com/newyork/

For more information on the LYCRA® fiber brand, visit www.connect.LYCRA.com and www.LYCRA.com

Join the conversation with @LYCRABrand and #LYCRAMovesIntimates

About Eurovet
Eurovet is the world-leading trade show organizer for lingerie and swimwear. Its shareholders include the French Knitting and Lingerie Federation and Comexposium, a major international player in the trade show business. Eurovet organizes sixteen textile and fashion-related fairs, thirteen of them exclusively dedicated to lingerie and swimwear. The leaders in the field are the renowned Salon International de la Lingerie (Fall-Winter Collections) and Mode City (Spring-Summer collections and swimwear) which take place respectively in January and July in Paris. Interfilière, the fabric and trimmings show, runs simultaneously every year in January and July. Since 2005, Eurovethas become the most influential trade show player for the intimate apparel and swimwear industry in Asia with Interfilière Hong-Kong, Interfilière Shanghai, the best sourcing platforms produced respectively in March and October, and Shanghai Mode Lingerie, the new brand platform in Asia. Eurovet entered the US market in April, 2012 with the acquisition of CURVExpo, the only Trade show for designer Lingerie, men’s underwear and swimwear In North America which became Eurovet Americas in 2015. In addition to Interfiliere New York, Eurovet Amercias organizes 4 shows every year: CURVENY NEW YORK and CURVENV@MAGIC in February and August. Last year Eurovet launched Mode Lingerie and Swim Moscou in partnership with CPM a bi-annual event in the Russian capital in February and September. .

 

About INVISTA
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

LYCRA® is a trademark of INVISTA.

*Source: Global Consumer Shapewear Study – 2010 Strategic Insights. 255 Women 18-49 USA.

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AEC Purchases Elastics Plant


AEC Narrow Fabrics has bought a controlling interest in Honduras-based elastics manufacturing plant Telas Elasticas SARL (Tesa) for an undisclosed sum.
The acquisition of its fifth plant expands the US company’s product line and development capabilities, prompting it to claim to be “the most capable, full-range narrow fabrics producer in North and Central America”.
“This is a significant strategic step for AEC,” said company president Bob Lawson. “We are now a full-range supplier of narrow elastics and rigid fabrics.”
The Tesa plant will manufacture jacquards and intimate apparel elastics, Lawson added, while AEC’s facility in El Salvador will focus on knitted production, helping to boost capacity by more than 30%.
“We have increased our ability to support our customers as they increase their production in central and north America and move more programs back from Asia,” Lawson said.

via McPete Sez Newsletter.