CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

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CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

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Taylor Stevens Wins Hall of Fame Award at Barcelona’s Live Cam Awards

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Webcam superstar Taylor Stevens was honored at the Live Cam Awards March 1st in Barcelona, Spain during a gala dinner held at the famous Spanish mansion Finca Mas Solers near Barcelona. Stevens was an inductee into its Hall of Fame for excellence in the adult cam industry.

The busty adult performer has been a cam fan favorite for years, and was a natural selection for the prestigious Hall of Fame award by Live Cam Awards, the world’s only live cam industry awards show.

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“I am so grateful to be a part of a community that rewards hard work for doing something that I love. I am so thankful for my amazing fan base who are always my there for me. said Stevens. “A big thank you to the Live Cam Awards and the people who make it possible for me to love my job.”

“Each year we are giving the Hall of Fame awards to models or cam industry individuals who had great achievements, this year we choose Taylor Stevens because she is a role model for both veteran and newcomers,” says Alexandra Georgia, cam model and organizer of Live Cam Awards . ”She worked hard to become the icon that she is today, she serves as a motivational sources for all of us and that`s why we thank her.”

Stevens got her start in adult entertainment as a BBW fetish model before taking the leap into live camera shows, where her bubbly personality, easy charm and natural assets earned her a steadfastly loyal fan base, an anomaly in a such a competitive industry.

“To succeed as a performer in this business, you have to truly take pleasure in what you do,” said Stevens. “I feel like I am a natural fit in the cam industry because I genuinely enjoy making people happy and that enthusiasm comes through in each and every one of my performances.”

Winners of the second annual edition of the Live Cam Awards were announced on March 1st.

To appreciate the Hall of Famer in action, check out Stevens at her live site www.camwithtay.com, membership site taystevens.com and social media twitter.com/taystevens.

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BURLESQUE QUEEN, LINGERIE DESIGNER & AUTHOR DITA VON TEESE TO HOST 2016 UNDERFASHION CLUB FEMMY AWARDS

 

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Honorees: Amazon FashionRichard Leeds InternationalBest Pacific / New Horizon

Innovation Award: Lane Bryant / Cacique

Lifetime Achievement Award: Martin Trust, Mast Industries

President’s Award: Francesca Spinetta, Best of Intima

The Underfashion Club, Inc. is pleased to announce that the queen of burlesque, lingerie designer and New York Times bestselling author (Your Beauty Mark: The Ultimate Guide to Eccentric Glamour), Dita Von Teese, will be hosting the 2016 FEMMY Awards on Tuesday, February 2, 2016 at Cipriani 42nd Street, New York City. Famous for her polished persona and recently launched brand of namesake intimates, Dita Von Teese has been quoted as saying that her love of lingerie sparked her career as a burlesque performer.

The 2016 FEMMY Awards, presented by The Underfashion Club, Inc., the intimate apparel industry charitable organization dedicated to education, will be honoring: retailer, Amazon Fashion; manufacturer, Richard Leeds International; supplier, Best Pacific/New Horizon; Innovation Award, Lane Bryant/Cacique;Lifetime Achievement Award, Martin Trust, Founder and Ex-CEO of Mast Industries; President’s Award, Francesca Spinetta, Co-owner and Editorial Director of Best of Intima.

The FEMMY Awards honor those individuals and companies that have significantly contributed to the Intimate Apparel Industry and its growth.  The Gala is recognized as one of the premier events in the Intimate Apparel Industry, and is the fundraising vehicle that enables The Underfashion Club to support its extensive Scholarship, Awards, Internship and Grants (SAIG) programs.  These efforts bring to life the Underfashion Club’s credo of “Education today for a better industry tomorrow.” 

“We are delighted to announce our 2016 honorees, who will join with us in our ongoing efforts to raise funds to promote education, innovation and growth within the Intimate Apparel Industry,” Victor H. Vega, President of The Underfashion Club.   “The FEMMY Gala is the largest, and one of the many ways we support the next generation of talent. This year, The Underfashion Club has provided $200,000 in scholarships, awards and internships to design and merchandising students, and we look forward to expanding our support to other institutions in 2016.”

2016 marks the 58th Anniversary of this not-for-profit 501(c)(3) charitable organization established to provide Intimate Apparel Industry leaders with a forum to exchange information and ideas, and support the Intimate Apparel market as a vital aspect of the fashion industry through its ongoing commitment to support the education of new talent.

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INTIMATE APPAREL SQUARE CLUB TO HONOR HANESBRANDS AND JCPENNEY AT 2015 H.U.G. GALA

 

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GALA TO BENEFIT PEDIATRIC TREATMENT AND REHABILITATION

Accepting on Behalf of HANESBRANDS
HOWARD UPCHURCH, Group President, Innerwear Americas
PATRICK BURNS, President, Intimates
ANN FRITCHMAN, Chief Customer Officer, Intimates

Accepting on Behalf of JCPENNEY
Jodie Johnson
, Senior VP and General Merchandising Manager of Intimate Apparel, Footwear & Handbags

 LIFETIME ACHIEVEMENT AWARD RECIPIENT – JOAN GOLD, MD
Clinical Director of Children’s Rehabilitation Services, NYU Langone Medical CenterClinical Professor of Rehabilitation Medicine, NYU Langone Medical Center

hug1The Intimate Apparel Square Club (IASC), the New York-based charity, announced that it will celebrate its 60th Anniversary at this year’s H.U.G. Gala honoring industry leaders Hanesbrands and JCPenney.

The H.U.G. Gala will take place on Tuesday, November 3, 2015 at the luxurious 230 FIFTH PENTHOUSE in New York City. In attendance will be apparel industry executives from the retail, manufacturing and supply sectors. The funds raised will benefit Rusk Rehabilitation’s pediatric programs and other children’s services at NYU Langone Medical Center. To date, the H.U.G. Gala has raised more than $6 million for Rusk pediatric rehabilitation and Tisch Hospital programs.

“This year marks a major milestone for the Intimate Apparel Square Club, our 60th year of making better the lives of those who cannot help themselves and giving hope to those in need,” said IASC President Michael DePrisco. “We will use the occasion of our November 3rd H.U.G. Gala to give special thanks to our members, industry friends, past honorees and contributors for their continuing generosity.”

ABOUT THE H.U.G. GALA
Established in 1955, The Intimate Apparel Square Club (IASC) is a 501(c)(3) nonprofit organization. The Club’s annual fundraiser, which was renamed the H.U.G. (Help Us Give) Gala in 1998, honors well-respected, high-profile companies and individuals, and has generated more than $6 million in support of Rusk Rehabilitation at NYU Langone Medical Center.
To learn more about the IASC, H.U.G. Gala or to donate, visit www.thehugaward.org. You can also contact the IASC office by email: IASC@frontiernet.net or phone: 845-758-5752.
ABOUT RUSK REHABILITATION AT NYU LANGONE MEDICAL CENTER
Rusk Rehabilitation has been ranked the best rehabilitation program in New York and one of the top ten in the country since 1989, when US News and World Report introduced its annual “Best Hospitals” rankings. Rusk is among the most renowned centers of its kind for the treatment of adults and children with disabilities—home to innovations and advances that have set the standard in rehabilitation care for every stage of life and every phase of recovery.  To learn more about Rusk Rehabilitation, visit http://nyulangone.org/locations/rusk-rehabilitation.

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