New Eco-Friendly Nightwear Brand Celebrates the Goddess within Every Woman

Rusalka Lingerie introduces a new collection of luxurious natural lingerie with comfort in mind and elegance at heart.

Rusalka Lingerie launches a new brand of elegant eco-friendly lingerie and loungewear. Providing luxury designs made from the highest quality of silk and eco-friendly bamboo, Rusalka transforms the way women dress at home, blending elegance with comfort. Begin and end your day with a soft, air-light and warm touch of the finest silk to celebrate the goddess within.

6a13578f269cb066e9a8bb863bd2 86ff02cc2419bf7ce6ec53af4563 40464806419aff0bc893a5b3641a f472e1a6975944f27a09d9c2cb75“While other brands focus on two extremes of creating casual nightwear or sexy lingerie, I believe you can have the best of both worlds. Our eco-friendly materials make women not only look, but also feel good in their homes. Our new brand is dedicated to looking your best without sacrificing comfort,” says Elena Burlando, Founder and Designer for Rusalka Lingerie.

The new collection is inspired by Mihail Bulgakov’s novel “Master and Margarita”, which portrays an unconditional love story. To show her affection to the Master, Margarita goes to the extremes and even hosts a devil’s ball. The dramatic tendency of this intense love story is transferred to the designs using a contrasting color palette and dramatic neckline on the slips and camisoles.

Rusalka was created in 2012 and means “mermaid” in Russian. Rusalka underlines the feminine essence and embraces the transformation from a girl to a woman, induced by a balance between comfort and elegance.

For more information, please contact Elena Burlando at  (610)-704-4747 ph.
For more information, online please visit


ADDICT EXPOSE: NYC Brand Tour: Hanky Panky, Natori, Wacoal Europe, Le Mystere & Panache

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NYC Brand Tour: Hanky Panky, Natori, Wacoal Europe, Le Mystere & Panache

Fantasie 4

As you may have guessed, lingerie market is an incredibly busy time of year. Between attending Curve (the major lingerie tradeshow), visiting ateliers, and going to all the meetups (such as the one TLA hosted last season for POC and LGBTQIA lingerie professionals), the week is packed solid.

Every year, there are brands I miss out on because there’s just too much to see at once, but this year I happened to skip almost all of the major brands. I’m talking names like Natori, Wacoal Europe (formerly Eveden Group), Panache, Hanky Panky, and Le Mystere. Basically, the brands you’re most likely to see in your local mall or department store.

While these names aren’t known for being the most editorial or directional, it is a bit hard to discuss what’s next in the lingerie industry without sharing what you’ll actually be able to buy. So I came back to Manhattan roughly a month or so after February market to have a few casual meetings with the heavy hitters of intimate apparel.

Unlike Curve, where the pace is frenetic and the race is on to get the most orders before the end of market, individual, post-market appointments allow for a more leisurely pace. Not only is there an opportunity to examine the lingerie in detail (perfect for someone like me who loves lace and embroidery), there’s also time to talk about what’s coming up for the brand and what trends and patterns they’re noticing in the larger world of intimate apparel (because working for a brand that produces millions of units is very different than running a label that produces dozens).

While I didn’t photograph everything I saw, key highlights from this trip for me were the new Natori ‘Feathers’ stockings, Hanky Panky’s beautiful ‘Ziegfeld Follies’-inspired story, Le Mystere’s lacy ‘Sophia’ bodysuit, Panache’s highly-engineered 5-part bra cup (supporting up to a J cup!), and Elomi’s brilliantly bold embroidery.

When covering market, there’s always a tension between featuring what’s new and exciting and featuring what you’ll be able to find in a store. I hope this follow-up piece helps to give you a more complete picture of what’s next in the world of lingerie.

Do you have a favorite set from one of the big brands for next season? If so, what is it?

Natori :

Natori Cut and Sew Feathers Bra

Josie Natori Lace Bra Set

Josie Natori Embroidered Bra Set

Natori Feathers Hosiery

Le Mystere:

Le Mystere Bodysuit

Le Mystere Sophia White

Le Mystere Sophia Lilac

Le Mystere Sophia Silver Grey

Le Mystere Sports Bra

Wacoal Europe (formerly Eveden Group – Freya, Fantasie, Huit, Goddess, Elomi):

Fantasie Lace Bustier Corset


Fantasie 3




Freya 2


Huit 3

Hanky Panky:

Hanky Panky 2

Hanky Panky 5

Hanky Panky 4

Hanky Panky 3


Panache 6

Panache 4

Panache 3